Top courses for email marketers

Email marketing as a channel for acquiring and retaining customers for businesses has not lost popularity over the years and has also developed, adding modern approaches, taking into account new technologies, and the penetration of AI into all processes.

On the one hand, this is because no matter what new communication channels appear, emails remain a popular way to receive personal and commercial information. In 2024, the number of people who regularly used email reached 4.48 billion, which is half of the global population! This figure is expected to rise to 4.85 billion by 2027.

On the other hand, we see an increase in the importance of email marketing for businesses. According to Hubspot, 79% of marketers have included emails among the top three primary marketing channels.

In email marketing, it's not always clear what you can do to help your company develop and gain visibility. Email marketing may seem confusing at first, but there are email marketing courses that may make things easier for you. You don't have to be an email marketing or design expert, but understanding some fundamentals can help you become a better company owner. 

Let’s examine the skills necessary for email marketers and the best courses for learning those skills.

Essential skills for email marketers 

To improve their effectiveness, email marketers should focus on developing seven skills:

1. Writing skills: Essential for crafting engaging content that captures attention with compelling subject lines, persuasive messaging, and effective calls to action.
2. Data analysis: Important for understanding campaign performance metrics like open rates, click-through rates, and conversions, allowing marketers to use data-driven insights to optimize future campaigns.
3. Networking and adaptability: Important for building relationships within the industry, adapting to changes, and staying current with email marketing trends.
4. Automation: Useful for streamlining repetitive tasks such as scheduling drip campaigns and follow-ups, which saves time and enhances consistency across communications.
5. A/B testing: This enables marketers to experiment with different elements of their emails to determine what best resonates with their audience, thereby improving the effectiveness of their campaigns.
6. Campaign management: Involves planning, executing, and monitoring email campaigns, ensuring proper coordination of timing, segmentation, and messaging.
7. Segmentation, targeting, and positioning: Critical for personalizing emails to meet the specific needs and preferences of different audience segments, thereby improving engagement and conversion rates.

These skills collectively contribute to more strategic and efficient email marketing efforts, ultimately driving better results and higher ROI.

Which platforms to choose courses on: training groups and institutions

We've selected seven training groups and institutions, focusing on their specific offerings and reputations in the field of email marketing:

1. HubSpot Academy: Known for comprehensive inbound marketing training, it offers certification that is well-regarded in the industry.
2. Holistic Email Academy: Educational platform focused on building practical, real-world skills for email professionals. The Academy offers courses on various aspects of email marketing, created with the help of the industry’s most respected experts.
3. Udemy: Known for its wide range of courses, Udemy provides flexibility in learning topics ranging from cold email strategies to comprehensive lead generation.
4. Simplilearn: Provides concise, intensive courses that are ideal for beginners looking to grasp email marketing basics quickly.
5. LinkedIn Learning: Offers expert-led courses that are great for professionals looking to enhance specific skills like email copywriting.
6. Udemy: Known for its wide range of courses, Udemy provides flexibility in learning topics ranging from cold email strategies to comprehensive lead generation.
7. ClickMinded: Specializes in high-level strategies and advanced tactics, making it suitable for seasoned marketers who want to deepen their expertise.
8. H-EDUCATE on YouTube: Covers the technical aspects of email marketing extensively and is ideal for those looking to manage and optimize email systems.

Here's a list of the email marketing courses with a short introduction and their pros and cons.

Introduction to Email Production by Stripo (Udemy)

If you are a beginner in email marketing without any HTML skills and want to learn how to design amazing emails and amaze your subscribers, the Introduction to Email Production course is for you.

You will learn:

1. How to design amazing emails without any coding skills.
2. How to get the most out of Stripo.
3. How to export emails to different platforms, like ESPs and CRMs.
4. How to test and preview emails across different email clients.
5. How to work with modules, aka modular email design.
6. How to use saved templates.
7. How to implement email design best practices.
8. How to create email templates.

Pros:

1. Free 1.5-hour course. 
2. Fourteen lectures about email design. 
3. Expert lecturers (CEO of Stripo, email and direct marketing expert and chief knowledge officer at Yespo, and head of customer support at Stripo).
4. A perfect way to save time and learn Stripo basics in 1.5 hours.

Cons:

1. More advanced Stripo users may already know some of this information.

Foundation: Email Design Excellence (Holistic Email Academy)

For the beginners in the email marketing industry, who want to master the basics of email design and create their first email, the joint course from Holistic Email Academy and Stripo Foundation: Email design excellence is a deal. 

During the 1.5 hours of lectures in the course, you will master all the basic skills in creating an email and will know how to create emails that will have high engagement and conversion rates.

This beginner email design course will teach you how to use the available tools and develop the strategic thinking of an email marketer. Whether you are a marketer, a designer, or a complete beginner, you will gain clarity and skills for email design.

You will learn:

1. What makes email design different from web design.
2. Why mobile-first is more than a buzzword.
3. How to structure content for readability and engagement.
4. What every designer should know about rendering in different email clients.
5. What all-image emails are, and when (not) to use them.
6. Deliverability and accessibility considerations.
7. How to use drag-and-drop templates effectively. 
8. Tips for customizing designs to stay on-brand without starting from scratch.
9. Six design principles that nudge recipients toward action.
10. Crafting CTAs that are impossible to ignore.

Pros:

1. Fundamentals and practice — take it and do it. Built for real-world application, not abstract theory.
2. No coding required — perfect for non-designers and beginners.
3. CPD Certified — you’ll receive a CPD-accredited certificate upon completion.
4. Expert tutors — Kath Pay, the course director and cofounder of Holistic Email Academy, and Dmytro Kudrenko, the CEO and founder of Stripo.
5. Designed for modern email challenges, the course is addressed to today’s rendering and accessibility realities.
6. Includes tools you'll actually use, from checklists to templates.
7. Includes handouts, checklists, and templates.

Cons:

1. It may be too basic for those with advanced knowledge of email marketing.

If you are looking for more inspiration to hone your email marketing skills, check out our white paper with 94 resources our team members recommend to learn email marketing.

Email marketing course: Get Certified in Email Marketing (Hubspot Academy)

The HubSpot Academy course Get Certified in Email Marketing includes a free certificate. HubSpot is one of the top providers and advertisers of inbound marketing services. This certification will enhance the credibility of your portfolio and provide you with an excellent foundation for learning email marketing from these professionals.

This email marketing course will show you how to create a successful email marketing plan. 

You will learn:

1. How to develop a contact management and segmentation strategy.
2. How to recognize trends in your email deliverability data.
3. Best way to create value-adding emails.
4. The types of testing you can do with marketing emails.
5. Lead development principles and how to apply them.

Pros:

1. Helps develop an email marketing strategy, optimize content, and analyze performance metrics.
2. Offers guidance on crafting high-performing emails that increase engagement.
3. Features concise sections and videos, keeping the content engaging.

Cons:

1. It may be too basic for those with advanced knowledge of email marketing.
2. Some learners prefer more interactive or hands-on learning experiences.

Email Marketing Full Course in 5 Hours (Simplilearn)

This email marketing tutorial for beginners is a free course offered by Simplilearn and accessible on YouTube. It was updated in May 2025 and covers all the key email marketing concepts in 5 hours, with a significant portion dedicated to email marketing theory. You can start email marketing immediately and for free with this course. Additionally, you can continue your learning with the 5-hour free email marketing course with certification in Advanced Email Marketing.

You will learn:

1. Why email marketing is important for businesses.
2. How to prepare your email marketing environment.
3. Advantages of email marketing.
4. Methods for optimizing email content.
5. A/B testing.
6. Types and uses of email marketing.
7. User interaction methods for newly subscribed users.
8. Email marketing with Mailchimp.
9. AI in email marketing.
10. Digital marketing roadmap.

Pros:

1. Comprehensively addresses email marketing, including topics like list building, email automation, and persuasive copywriting.
2. Features practical demonstrations using the Mailchimp tool, enhancing learning through hands-on experience.
3. Concludes with a segment on crucial interview questions, preparing participants for job opportunities.
4. Participants receive a certificate upon completion, which can be showcased to prospective employers or added to LinkedIn profiles.

Cons:

1. Being a YouTube course, it offers restricted personal feedback or direct interaction with instructors.

Writing Emails People Want to Read (LinkedIn Learning)

Writing Emails People Want to Read is a short course that teaches you how to write effective email copy. In less than an hour, you can learn to create personal and direct emails that convert prospects into clients.

It’s presented under the guidance of Sam Bennett, the bestselling author of Get it Done and Start Right Where You Are. She is an actress, speaker, educator, and creativity-productivity specialist.

You will learn:

1. How to create effective interpersonal emails.
2. Effective writing for three types of emails.
3. How to convey clarity and confidence without appearing demanding or complaining.
4. Writing captivating emails to improve value and personality.
5. How to compose messages that sell to your clients.
6. Creative approaches to email marketing.

Pros:

1. Prepares you for certification assessments or CEUs for certification maintenance.
2. Offers courses in different languages.
3. You earn a certificate after completing the course.

Cons:

1. Content may seem “overproduced,” and some content needs updating.
2. Not accredited by any institute.
3. Covers limited topics.

Small Business Lead Generation & Cold Email | B2B & B2C (Udemy)

Evan Kimbrel and Zach Valenti's Udemy course, Small Business Lead Generating & Cold Email | B2B & B2C, teaches you how to create a lead-generation system, create successful cold emails, and outsource your work.

You will learn:

1. Lead generation: How to develop an ideal customer profile, construct personas, and identify your target demographic.
2. Cold email: Developing high-converting body text, subject lines, and calls to action.
3. Outsourcing: How to identify virtual assistants and contractors, develop job postings, and run trials before hiring.

Pros:

1. Provides extensive content with over 119 lectures, totaling more than 13.5 hours on-demand video: instructional material and 3 hours of practice lectures. 
2. Includes three case studies and a comprehensive live campaign, offering valuable practical insights and real-world applications.
3. Covers both B2B and B2C sales, enhancing its applicability across various business scenarios.

Cons:

1. The extensive duration, over 6 hours of instruction, may be demanding for some learners.
2. Success depends on real-world application of the techniques, which may vary.
3. Cold emailing, a focus of the course, typically has low response rates, which could be discouraging for participants.

Ready to dive into email marketing but not sure where to start? Our Starter Pack includes a road map for beginners to become effective email marketers — learn the essentials and launch successful campaigns with confidence.

Think Outside the Inbox: Email Marketing (Google)

Google offers Think Outside the Inbox: Email Marketing as a free verified course. This course will prepare you for a new profession in email marketing. You will gain practical experience, knowledge from subject-matter experts, and the ability to apply for entry-level positions. This email marketing course will teach you how to start and run profitable email marketing campaigns.

 You will learn:

1. What email marketing is and how it may assist you in achieving your company objectives.
2. How to create SMART email marketing objectives using the PESTLE and SWOT frameworks.
3. Most popular formats of email marketing campaigns.
4. How to draft subject lines, preview content, and email copy.
5. How to use Mailchimp and HubSpot as email marketing tools.
6. How to organize and divide email lists.
7. How to prepare a report for an email marketing campaign.

Pros:

1. Comprehensive coverage on topics such as strategy creation, campaign execution, result measurement, mailing list utilization, and automation workflows.
2. Offers practical skills in email analytics, writing, contact management, strategy development, and list segmentation.
3. Courses are delivered by Google employees and feature hands-on activities and real-world digital marketing simulations.

Cons:

1. Some quizzes may contain incorrect answers or confusing options, which could mislead learners.
2. Concerns over privacy due to the requirement to import personal contacts.
3. Criticized for being overly basic and not providing in-depth knowledge beyond what is freely available online.

Email marketing course (ClickMinded)

This complete email marketing course covers fundamental concepts and more advanced techniques. You will learn how to segment your list, create global email campaigns, automate campaign setup, design a life cycle strategy, and monitor and optimize results.

You will learn:

1. Overview of email marketing.
2. Developing a life cycle approach.
3. Analyzing subscriber data and segmenting it.
4. Development of email campaigns of the highest quality.
5. Automating email marketing operations.
6. Monitoring and improving your outcomes.
7. Walkthroughs of high-level strategies and tactics.
8. How to build eight effective automated campaigns from scratch.

The ClickMinded email marketing course includes an additional module containing ClickMinded's most popular email marketing tools.

Pros:

1. Modules are taught by industry experts, offering practical and actionable advice.
2. Completion of modules comes with certifications that enhance professional credibility.
3. A 14-day money-back guarantee provides a risk-free opportunity to evaluate the modules.

Cons:

1. Lack of a private community for students to network and share experiences.
2. No guaranteed success; outcomes depend on the individual's effort and application of the learned strategies.

Email Marketing Training Series (YouTube)

H-EDUCATE's free Email Marketing Training Series on YouTube is an extensive course that addresses every aspect of technical email marketing, from external mailing tools to email marketing fundamentals.

You will learn:

1. Create and verify email databases.
2. Install and configure SendBlaster, Mailwizz, and Mailster.
3. Implement Amazon SES as the SMTP service.
4. Use complimentary email verification services.
5. Warm your Gmail account in G Suite.
6. Configure a Bounce server with a Gmail account for Mailwizz/Mailster.
7. Employ an SMTP server of your choosing with SendBlaster.
8. Verify emails and determine the reason they are routed to spam.
9. Build a basic link Cloaker.
10. Develop knowledge of DKIM (DomainKeys Identified Mail) and SPF (Sender Policy Framework).
11. Extract emails.
12. Establish a cold outreach system utilizing Mautic and Postal SMTP.
13. Configure DMARC and Office 365 Cold email.
14. Send cold emails in quantity without spamming.

Pros:

1. It covers a broad range of email marketing topics, including strategies and practical applications.
2. Offers diverse learning methods such as tutorials, case studies, and hands-on demonstrations.
3. Suitable for both seasoned experts and those who want to become an email marketing specialist.
4. Extensive syllabus ranging from basic to advanced topics.

Cons:

1. The extensive content may overwhelm beginners.
2. Some technical subjects like SMTP setup and email validation require prior technical understanding.
3. Teaching effectiveness varies with individual learning preferences.
4. Advanced technical topics may be too challenging for some participants.

How to choose an online course on email marketing without getting overwhelmed

Feeling lost in a sea of email marketing courses? You’re not alone. With so many options out there — from free tutorials to full-blown academies — it can be hard to know which course is right for you. Here are a few tips to help you pick a course that truly fits your needs and goals.

The right level

Are you just getting started, or do you already have hands-on experience? Courses are usually divided into beginner, intermediate, and advanced levels. Beginners should look for foundational programs that build skills from the ground up, like Holistic Email Academy’s new Foundation: Email Design Excellence. More experienced marketers might want to refine specific skills or dig deeper into strategy and testing.

General vs. specialized courses

Some courses offer a broad overview of email marketing, covering everything from list building to automation. These are great if you’re aiming for a well-rounded understanding. Others focus on one area in depth. For example, a specialized course on email design can help you master how layout, spacing, hierarchy, and accessibility influence all key metrics: open rates, click-throughs, and conversions. The more focused the course, the more likely you are to walk away with practical, expert-level knowledge in that niche.

Relevance

Email marketing changes fast. AI-powered inbox filters, privacy updates from Apple and Gmail, and new rendering behaviors all impact how your emails perform. A good course should be up-to-date and address current best practices, recent tech changes, and how to design for today’s inbox, not last year’s.

Instructor’s background

Who’s teaching the course matters. Look for instructors with real-world experience, public presence in the industry, and a practical teaching style. If possible, preview some of their content (videos, webinars, blog posts) before signing up. This helps ensure their approach matches how you learn best, especially if you’re focused on gaining skills you can apply immediately.

Time commitment

Be realistic about how much time you can invest. Some courses can be completed in a few hours, others span multiple weeks. Make sure you know the number of hours required and whether the lessons are self-paced or scheduled. You don’t want to burn out halfway through.

Format and flexibility

Different people learn differently. Some courses are live, offering real-time interaction and feedback — great for staying accountable. Others are on-demand, which is perfect if you need flexibility. Look for formats that match your schedule and include opportunities for feedback, project reviews, or community discussion.

Cost vs. value

Free courses can be a great start, but paid courses often come with added value, like expert guidance, templates, or certifications. Before you invest, consider whether the content justifies the price. Will the course help you work faster, improve results, or grow your career?

Wrapping up

Whether you're just starting out or looking to level up your existing strategy, there's never been a better time to invest in your email marketing skills. In this article, we explored 8 valuable courses, from beginner-friendly foundations to advanced deep dives, and shared practical tips to help you choose the right one for your goals.

These courses can benefit you regardless of your marketing background. Also, remember the importance of choosing the right VPN service when sending bulk emails and managing sensitive customer data.

From writing emails that actually get read, to understanding the numbers behind what’s working (and what’s not), to building campaigns that truly connect — the skills you gain now will keep paying off, email after email.

So take your pick, follow your curiosity, and don’t be afraid to experiment. Your future campaigns — and your future self — will thank you.