According to the statistics provided by eSputnik, the average open rate for ecommerce emails is about 25-35%. Some companies get only 10%, while others do receive 40%. Welcome emails show the best results among all other event-triggered emails.
Note: in Eastern Europe, the open rate is 25-35%, while in Western Europe and the US, the open rate is 20,81%.
How do recipients know whether the emails are worth opening? Right, their decision is based on the email subject lines and sender reputation. We have already said which factors impact the latter and how to improve it. Today, we have prepared and want to bring to your attention a compilation of the best email subject lines of 2018.
Let’s dive into this compilation to find out what makes them catchy, notable, how to boost open rates, and consequently improve your click-through-rate by working on the email subject lines.
Not only we searched for the best examples, but also grouped them for your convenience:
It is human nature to constantly improve ourselves and to search for fresh information.
By Restaurant Business
Most people are thirsty for knowledge, especially when it comes to their business. And they would not miss a chance to read useful information on how to make their business more profitable and take it to the next level.
By Amanda Kopen at HubSpot
We strive to get a promotion that requires a lot of arduous work, specific deep knowledge and strengthened working skills. But for being always busy, it gets harder and harder to find time for education. So, the “Manage Your Growth” subject line is attention-grabbing as it means that from now on we can manage my time and decide. Or in our current case, Amanda Kopen compiled a number of the useful recent articles. With the compilation, she also showed which skills are vital now. And shared the resources of where to gain them.
By Chris Cillizza at the Point
To my mind, this is one of the best email subject lines for its details. Prior to opening the email, you already know what it’s gonna be about. If you are interested in the political situation in the USA, you will undoubtedly open it. But if you have only once read the newsletters by the Point, you wouldn’t miss their new emails for the world.
By Adweek Morning Digest
Nike is a prominent brand, many sports companies would like to get half as famous as Nike. Consequently, mentioning that the materials in the email are based on the world famous company experience, makes the newsletter subject lines more effective.
By Jeff Bullas
His website motto says “Win at business and life in a digital world”. Jeff Bullas featured in Forbes, The New York Times, etc. Definitely, his newsletters are highly informative. And we can see that email subject lines are way descriptive.
It’s a known fact that now emails drive the highest ROI. Who wouldn’t like to improve their emails? Especially, when it takes only 4 basic steps, and when shared by such a professional like Jeff Bullas?
No matter how much we love holidays, being smart and well-educated, we all love to save the money we earn. This means that words like “discounts”, “sales”, “cut prices”, and “off” will drive higher opens.
By Prezzo (Restaurant)
First of all, they said my name. It’s always somewhat flattering. Btw, you can set merge tags with Stripo.email. Second of all, if I decide to order some food or dine out, I would definitely choose them, because Prezzo offers a generous discount. Encourage your customers with cut prices.
If you own or are just going to purchase a Tesla car, such value offers as free supercharging or paint options would definitely grab your attention. I do not drive Tesla, but I was really curious and opened the email.
Not only is Grammarly good at making catchy email subject lines, but also at using interesting preheaders. It’s hidden when the email is open and is shown in the email preview. Make a preheader be a continuation of the subject line. This simple trick boosts open rates.
The hidden preheader for this email was: for just 20 cents a day. What I really loved about this email, is that this company even calculated the sum I am about to spend if I decide to use their product. Thanks for saving my time, guys.
Cosmetics companies can use something like, “Eyelashes 200% thicker for half price”. Some people won’t even bother to count — they will just get impressed with these numbers and will rush to buy your mascara.
By Sophia at Hubspot
Your readers do not know yet what the email is going to be about, but they know they’ll get a bit better and more skilled. Definitely, many of the recipients will rush to read this email.
As this is an email, it won’t take long to read it. This means that in no time your recipients will polish their skills and deepen their knowledge. Give people an opportunity to learn something new every day, and they will love you.
Those may be subject lines with questions or the ones that are pretty controversial.
Nowadays, when some women still fight for their rights and equality, against to others who want to be feminine ladies and think that men are always right, you might use such provocative subject lines to improve your open rate. Please, be advised that it’s very risky. You need to be very polite and tolerate. Make sure you do not offend anyone with your content.
When’s the last time I what? That’s pretty interesting to find out what they are talking about. And who knows, maybe they need my opinion for their survey? I guess many of us would like to help these funny guys with the polls.
This email subject line is not provocative, but rather funny and evokes curiosity.
This is a great example of email subject lines that work.
The preheader said, “It’s a pretty big one, to be honest”.
Well, yes! I would love to…
Just out of curiosity, many recipients will open this email to “hear” the secret. Email marketing subject lines that are intriguing show higher open rates. Why not use them for your campaigns?
Let’s confess — we are all a little vain about ourselves, and, definitely, we like it when our opinion is valued. Let your customers feel respected and special.
By Monica Vinader
You may guess that in this simple email they asked me to update my preferences. But the subject line is sophisticated. Everything this brand produces, including email they send out, is classy.
Undoubtedly, this subject line worked much better than a typical “Preference Update” subject line.
Sounds pretty moving — I am a part of something big. They accept me… But, in fact, this is just another welcome email. Isn’t it cute?
All people are somewhat vain. And we, as email marketers, are to help our customers/subscribers feel respected.
By the Forbes Travel Guide
Who wouldn’t like to be a VIP, especially when Forbes suggests you become one? This is a great idea to offer your recipients to be a VIP and in case they do not like it, then to explore the jungle. No matter what people choose, they will not like others — they will be unique!
Creating such subject lines is something we really should learn to do.
We need to smile, we need to laugh… News can be depressing, most emails in our Inboxes are pretty serious. Stand out and make your customers smile… or at least appeal to some sweet emotions.
Friday appeals to many good emotions. We know we will have time to meet our friends, to sleep a little longer in the morning, or even to travel over the weekend. Remind your customers the last workday of the week is over soon and they may relax. “FriYaY” subject line means that even Starbucks is happy with me.
The weekend starts on Friday, at 3 pm for the Starbucks’ visitors 🙂 Yay!!
Did I use lowercase accidentally? Not at all!!
Chubbies always stands out! They either use all cap, or all lower case.
What is a volcanoshorts they are promoting? I had not known until I opened the email.
I hope you will agree that if Chubbies had said “Look at our new shorts”, the open rates would have been much lower.
Preheader: Aaaaan I raaaan so faaaaaaaast
Chubbies are the winners of this nomination award. Each email sent by Chubbies is written in human, simple language and contains tons of jokes.
I find them smart and funny. Their emails are also written in human language and are very informative. This is what makes them useful and desired.
Guess what? They sent this message on May, 22nd, just three days before the GDPR rules came into effect, and contained a number of GDPR email examples.
We love intrigues, we like hearing secrets (definitely, when it’s not about our private life).
What is teasing about this? Everlane attached a photo of their new product items, and even the designers team made a note of explanation what it was. But the copy over the banner said, “Get Ready for It”. You could not order this product. All you could do was anticipate! Pretty interesting idea to promote your new items.
By Hilton Grand Vacations
When people doubt or are afraid to do something, they want to be convinced.
The “500,000 Reasons” subject line convinces me that in that email, I will find the reason to finally join Hilton Grand Vacation…
In fact, event-triggered emails, require concise and direct copy.
By Alex at Decathlon
By the first letters, subscribers guess they need either to confirm their email or to set the preferences. Once they found your website, and shared their e-address with you, they are likely to wait for an email from you.
How convenient it is to receive a notification from the online store that some items I added to the cart but could not buy as they were not in stock, are back to the warehouse.
Tesla and Apple make their new items presentations a few months prior to the release day. No wonder they get tons of emails per day with pre-order date requested. Do a favor to your prospects — let them know when items are available to order…
Preheader — Lose Yourself in Pleasure
Thoughts like “Reminder about what?” and “What am I missing” might convince your subscribers to open the email.
In fact, Ghirardelli reminded me that I had received a welcoming 10% discount for their products.
This is not a very clear and direct subject line, and it was kinda risky, but it successfully accomplished its mission for being intriguing — I opened the email.
By Eryn at Pinpointe
What makes this subject line good is that it contains the reason why Eryn reached me out — “Confirmation of the registration for the webinar”. And they also once again reminded me of the topic of the upcoming event.
By Rendijs Gzibovskis
They just thanked me for signing up. And I liked it. You can send “Thank You” emails after subscribers have left a feedback about your online store, etc.
We have thoroughly researched the web and asked our email service provider to conduct a short survey to provide you with the following tips:
1. Use numbers in your email subject lines. They grab customers’ attention — preferably write them in numerals, not letters
2. Personalize emails to let the customers feel special and valued
3. Add descriptive preheader text
4. Be direct and concise (unless it is a teaser email)
5. Use conferring subject lines
6. Stand out — don’t be afraid to be funny when it’s reasonable
7. Urge your customers — notify them of how many days the sale will last. Certainly, in this case, it’s preferable to add a countdown timer in your email to be consistent
8. Include emojis to spice up your email subject lines
9. According to some investigations’ results, provided by eSputnik, there should be sequences of some event-triggered emails
For example, promo emails, dedicated to a special holiday, should be sent out a few weeks or days prior to the Day X. On the very holiday, you should send a notification via Whatsapp or a push notification to remind them the sale is going to its end.
Note: send these latter only to those who have not purchased with you yet.
Thank you for your time and for reading this post. I hope that the tips and examples given here will help you write subject lines that get opened.
In order to save each email marketer’s time, we have already prepared a wide variety of email templates — pick the ones you like, customize them in accordance with your needs, and indulge subscribers with sophisticated newsletters.