Email marketers are constantly looking for new ideas to hook readers and increase email open rates. And this is not surprising.
According to Hubspot, email campaigns have an ROI of 3,800%. It means they bring in $38 for every $1 spent and hold the top spot in efficiency among different digital marketing channels. However, with the number of emails in each reader’s inbox rising and open rates falling across industries, your email campaigns can only be effective as long as they open.
The average open rate for all industries in 2021.
We have collected for you the brightest and most engaging examples of emails that swooped into our inboxes this spring. New approaches and trends in emails are sure to make your emails attractive and varied.
1. Strong promo email with video and GIF
Subject line: Introducing the NEW 2-Second Easy Tent for 3
Sender: Decathlon
(Source: Email from Decathlon)
This promotional email immediately catches attention with the subject line that names the product and shows the key advantage. The email adds to the wow factor with a 2-second video on the banner showing how to set up the tent and a GIF showing the product from all angles.
2. Using the primary spring trend – email annotations in Gmail promo tabs
Brands for which the primary email campaigns are emails with product cards are actively using the Annotations for the Promotions tabs in Gmail, the functionality of which Google is actively updating in 2023. The most striking examples are the product carousel, which the subscriber sees when he enters his inbox and can see an exciting product on the website immediately, without even opening the email.
We liked how Pandora and Nike used this spring trend.
(Source: Email from Pandora)
(Source: Email from Nike)
3. Catchy seasonal Mother's Day email
Subject line: The Mother's Day Sale starts now
Sender: Nike
(Source: Email from Nike)
Mother’s Day is approaching, and brands are already starting sales. We liked Nike’s email example, where they announced 20% off and gave a personalized offer to club members. It’s always nice to feel special and buy gifts.
By the way, we have an article on our blog in which we have collected many ideas for Mother's Day emails.
4. Big bright banner with links to categories
Subject line: Double the fun(nel)
Sender: AppSumo
(Source: Email from AppSumo)
The email from AppSumo attracted attention by the fact that they not only placed a bright banner in the email but also made it useful (contains sales funnel stages), really large and eye-catching, and also added all the links at once — to product selections on the site and a general CTA.
A banner is a crucial element of an email that can immediately sell a transition to the website. To save time creating it, you can use Stripo and our tips for creating different types of banners.
5. Spring occasion to remind about your services with the help of GIF animation and cartoon style
Subject line: Time to spring clean your Mac
Sender: MacPaw
(Source: Email from MacPaw)
MacPaw uses the arrival of spring as a way to remind subscribers of their services and offer a good discount. Visually, they support this proposal with a spring color scheme and a cute image of Mac.
According to Litmus 2020 State of Email data, 51.28% of marketers said they sometimes use animated GIFs in their marketing emails. GIF animation is another way to attract attention, which works 100% here.
6. Easter AMP game
Subject line: Easter Office Quest: The Search for the Golden Egg
Sender: Stripo
The Stripo team invited their subscribers to take a 5-minute break and go through an exciting quest, the purpose of which is to find the Golden Egg. With an exciting format in the form of an AMP game that can be played right away in an email, all the Easter symbolism, even in small elements of design and text, works well for the result in this email.
Follow the link if you want to go through the game and find the egg.
How gamification helps improve the results of email marketing campaigns, for example, increase CR 4 times, we show in the case of using AMP games on Valentine’s Day.
7. Bright spring colors and custom banner font
Subject line: Over 16 million people trust us to move their money
Sender: Wise
(Source: Email from Wise)
The Wise brand chose a light template with classic colors for its email and a special font on the banner that attracts attention. We added this email to our selection for its successful combination of light design and selling content. A strong offer, testimonial, and answers to questions blocks build trust and enhance brand communication.
8. Intrigue, gamification, and promotion all rolled into one
Subject line: April Freebies Are Here
Sender: Placeit by Envato
(Source: Email from Placeit by Envato)
In this email newsletter, Placeit by Envato created an intrigue you want to uncover by going to the website. Bright, attractive email design emphasizes the idea and leaves no one indifferent. It is all the more interesting that the solution promises free access to some parts of the products, which always attracts readers.
By the way, in our case study, Placeit by Envato shared how they managed to achieve an 85% click-through-rate in their emails.
9. Showcase the novelty in an unexpected design
Subject line: Drops you're gonna love
Sender: Nike
(Source: Email from Nike)
Nike emails are always with well-designed and informative product cards, and the template color scheme is often neutral or in pastel colors. So when, for their spring season novelty, they chose gradations of yellow for the product and the main banner, it definitely attracted attention and made the email stand out from the rest.
The strong text under the banner only reinforces the desire for such a pair.
10. Choose and present the product of the month
Subject line: Watch of the month — April
Sender: Thomas Earnshaw
(Source: Email from Thomas Earnshaw)
This example shows a great strategy for selling something expensive in the luxury category. Add a big banner and show the product in all its glory. Add exclusivity to draw attention to the product and reduce the validity of the offer. It is enough to make you want to study the proposal more on the website.
Top-10 catchy spring email subject lines
Subject lines are one of the most crucial factors influencing the open rate of emails. You will find many tips and best practices to help you write catchy subject lines. Usually, the recommendations are about word count, personalization, and adding emojis and trigger words.
Here are some examples of subject lines that got us hooked this spring:
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Spring Has Sprung (or Is It Sprang?) — Marvin | LanguageTool.
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Watch of the month - April — Thomas Earnshaw.
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Easter treat! Save 20% on your next bracelet — Pandora.
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April Newsletter — Brava.
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Coming soon: Nestlé three-month sales — Nestlé S.A.
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Are you ready for camping season? — Decathlon America.
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Wherever you're going this Spring, we've got you covered — Decathlon America.
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April Freebies Are Here — Placeit by Envato.
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Spring into super fresh savings — Harry’s.
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Easter campaign: only egg-cellent examples inside — MailCharts.
Wrapping up
Spring is still here, so you can use some of the ideas from this collection in your following email newsletters. Keep your subscribers always interested in staying with you. Be creative and think like marketers — how to surprise and hook your readers in each new email.
How will brands surprise us in the summer? Stay tuned for the summer selection of the best emails from our inbox.
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