powerful-saas-email-marketing-examples
15 November 2023

Powerful SaaS email marketing examples (and how to improve your emails with AI)

Build powerful emails for your SaaS business
Table of contents
  1. 1. Warm welcome email from Shopify 
  2. 2. Promo email from Litmus 
  3. 3. Motivational encouragement from Canva 
  4. 4. AI email to boost engagement from ROI4Presenter 
  5. 5. Update email digest from Zapier
  6. How do we improve emails with AI tools?
  7. Wrapping up
1.
1. Warm welcome email from Shopify 

Email is the most effective channel of communication with customers. Well-written and structured emails generate $36 in profit for every dollar spent, representing a 3,600% return on investment.

The importance of email for SaaS companies cannot be overstated. Using email, you can introduce new products to customers, send event reminders, notify them that their order is on its way, send payment reminders, assist in mastering new features of your tool, ask for feedback, and much more.

For SaaS companies, the email marketing channel serves as a great alternative to phone calls, providing timely delivery of important information to customers. However, simply sending emails in 2023 is not enough and won't yield any results. It's essential to pay attention to the design and content of your email campaigns.

We've handpicked a selection of the most interesting SaaS email examples to inspire you to create effective campaigns.

1. Warm welcome email from Shopify 

Making a strong first impression is of paramount importance, and welcome emails are the key to achieving this goal. They lay the foundation for building long-lasting relationships with customers.

Unfortunately, many companies miss this opportunity by sending generic welcome emails. In contrast, Shopify offers a shining example of an effective welcome email:

Successful SaaS email marketing campaigns _ Shopify

(Source: Email from Shopify)

Shopify excels at creating a foundation for lasting connections by skillfully managing expectations and promptly delivering value. This email stands out with its personalization, expressing sincere gratitude to customers for choosing Shopify. Most importantly, it sets clear expectations for the future. 

Shopify's approach underscores two fundamental principles. Personalization, where even a small effort, such as addressing the recipient by name, can significantly boost trust. Additionally, expressing gratitude for subscribing or using the product is a fundamental aspect of proper email etiquette.

Conclusion:

Don't be afraid to write creatively and sincerely when it's on brand. You just need to sense when the right moment arises to delight people with cool text. Business solutions do not mean that everything should be about boring presentations.

2. Promo email from Litmus 

From an email marketing platform, one naturally expects exceptional marketing emails, and Litmus lives up to those expectations. This email stands out amidst the sea of advertising messages in recipients' inboxes thanks to its smart use of animation. Importantly, the animation grabs attention while remaining subtle enough not to overwhelm the content.

The animation, used to give customers a peek "under the hood" of their email tool, breathes life into the heading. The synergy between animation and the heading effectively conveys the email's purpose.

Litmus _ Using animation to strengthen your email marketing efforts

(Source: Email from Litmus)

Looking at Litmus as a whole, it emphasizes two crucial principles:

  1. Visual appeal matters: Well-designed emails with animation elements can be the catalyst that piques a recipient's interest and encourages interaction with your content.
  2. Effective contrast: Strategic use of contrast in the email layout is crucial for recipients to quickly orient themselves and digest its content. This includes ensuring clear emphasis on key elements, such as the call to action (CTA).

Conclusion:

With creative use of visual elements, you can highlight essential facts and ultimately persuade the recipient. At the very least, you'll be intrigued to learn more about the benefits of a premium account when you see the numbers — and that will boost your click-through rates. Awesome!

3. Motivational encouragement from Canva 

People value recognition of their achievements. Canva, the online graphic design platform, effectively utilizes this understanding in its email marketing campaign. In the Canva example, you can see that the company acknowledges the user's current achievement (10 completed designs), showcases past accomplishments, and sets a new goal for motivation.

What makes it an outstanding example of SaaS marketing? The primary call to action encourages recipients to share their achievements on social media, expanding the reach of the Canva platform and encouraging existing users to create more designs.

Recognizing significant milestones and rewarding users in this way shows gratitude for their ongoing use of the software. Furthermore, by offering new goals or incentives, you encourage customers to continue using the platform.

Customer success stories _ Canva

(Source: Email from Canva)

Conclusion:

Acknowledge even your users' small achievements. In this way, the customer will feel your care and support and will be more inclined to share with friends if the emails are genuinely creative.

4. AI email to boost engagement from ROI4Presenter 

Why is this email an excellent example of SaaS email marketing? First and foremost, it offers users the opportunity to participate in an interactive quiz containing 10 questions to assess their presentation creation skills. This not only allows users to test their abilities but also reminds them of the platform and its services.

Another way to capture attention is the image created using AI. This image serves as a reminder to the recipient about ROI4Presenter's specialization in the field of artificial intelligence tools.

AI-powered email to engage new users and paying customers _ ROI4Presenter

(Source: Email from ROI4Presenter)

Conclusion: 

Remember your target audience when crafting your emails, as reminders of their needs can encourage users to utilize your services.

5. Update email digest from Zapier

Email digests play a crucial role in keeping customers and stakeholders informed about a company's news and updates. Most businesses use this strategy to maintain regular communication with their users and stakeholders.

By making subscribers feel well-informed, you demonstrate your care for them. Take the example of Zapier, where the email is not only personalized but also offers recipients the opportunity to access detailed information for each segment through clickable buttons.

Update email digest for loyal customers _ Zapier

(Source: Email from Zapier)

Conclusion:

Don't send readers boring digests; no one will read them. It's better to ensure that the digest is concise, "with a twist," and visually appealing. A great newsletter is one that contains exactly what's needed and nothing extra.

How do we improve emails with AI tools?

As of June 2023, 61.4% of companies are using AI in marketing. AI tools are employed to create content plans, generate text, craft social media posts, and enhance overall content quality. But what about email marketing? Let's explore some examples of how we at ROI4Presenter use AI tools to create effective emails.

To create a compelling email, it's crucial to pay attention to the creation of prompts. The initial attempts and task adjustments may take about an hour, but this still saves you time in the email creation process and helps avoid mistakes that people inevitably make.

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Generative AI: Ways to improve prompts for email copy and ideasai-prompts

For instance, after implementing AI-based services (Chat GPT, Grammarly AI, Headline Studio, and others) into our process, our email communications underwent a significant transformation. The time spent on writing emails was reduced by half, and our Open and Click Rates increased threefold. 

The email creation process within our company now looks like this:

1. Creating a prompt. 

We need to change the Welcome email in our onboarding sequence, which is sent to users immediately after registration, with the goal of increasing the number of demo requests. We open ChatGPT and write the prompt as follows:

"Write a 100-word email. This is the first email that a user receives after registering with ROI4Presenter. In the email, offer to book a meeting for 30 minutes, during which the main features, capabilities, and secrets of using ROI4Presenter will be demonstrated."

Chat GPT provides us with the following result:

Creating a prompt for a welcome email

2. The first draft is often not perfect, but there's no reason to give up; we refine the prompt.

"Remove the text from the email: "Are you ready to transform your presentations from "meh" to "wow"? I'm here to be your guide, helping you achieve presentation success without needing turtlenecks, just like Steve Jobs." Please focus on the problems the user is facing and how ROI4Presenter can help to solve them."

Here is what we got:

Refining the prompt

3. Emphasizing problems in the email, making the description more specific.

"Remove information about features, focus attention on problems in the email. List them directly. Make the text of the email itself no more than 100 words."

Chat GPT provides us with the following result:

Emphasizing problems in the email

4. Adding a comparison between user problems and ROI4Presenter's key features.

"Compare user problems with the main features of AI-based ROI4Pesenter."

Adding a comparison between user problems and product's features

5. Editing grammar and tone of voice. 

For this, we turn to the Grammarly AI tool. We define the tone of voice for the email and ask Grammarly to assist us in fine-tuning it.

Editing grammar and tone of voice _ Grammarly AI tool

Additionally, Grammarly offers a useful AI-based feature. You can select a part of the text, click on the "magic pencil," and the tool will suggest several ways to enhance it, such as shortening it or making it sound more academic.

Ways to enhance texts in Grammarly

This way, you can adjust the text as much as needed until you achieve the desired result.  

6. Shortening the text. 

Once again, we turn to Chat GPT and write the following prompt:

"Shorten this text. Remove the extra; leave only the essence."

Shortening the text in ChatGPT

The final result from Chat GPT is obtained within just about 10 minutes. We then fine-tune the text by combining it with our ideas. The final version of the email text is a joint result of human and AI collaboration.

The final version of the AI-powered email

Here's what Chat GPT itself thinks about its involvement in email marketing:

AI has become an increasingly integral part of modern marketing, significantly improving the process of creating marketing emails. By analyzing a large amount of customer data, their behavioral patterns, and interests, AI can automatically generate personalized and relevant messages.

 

It identifies the optimal time to send emails and assists in selecting effective headlines, text, and illustrations based on the success of previous campaigns. Using natural language processing technologies, AI can adapt content automatically to different audience segments, making emails more relevant and engaging for each recipient.

 

Such an approach not only increases the effectiveness of marketing campaigns but also reduces the time and effort spent on their creation.

Wrapping up

We'd like to wrap up the article with some "special ingredients."

There's no right or wrong answer to the question, "How can you create game-changing email campaigns?" But there are a few practical tips to enhance your email marketing:

1. Communicate with your customers and learn their preferences. Pay attention not only to what they say but also how they do it — monitor the language, terms, and phrases they use to be on the same page in your emails.

2. Make the text stylish and as creative as possible, increase brand recognition, segment your audience, and experiment with visual elements and other tools that can make your emails memorable.

3. Subscribe to newsletters from 10-15 services that you consider to have the coolest email campaigns, and spend 20-30 minutes analyzing them every week. Read, borrow ideas, headings, and anything that can catch a reader's attention. For example, we share compelling emails with colleagues in our corporate chat.

4. Experiment. And this is not just about different AI tools but also about length, tone, introduction, and visual components. Ask yourself every time, "Is this interesting enough for me to read it to the end?"

We believe that the key to success is the ability to combine all these ingredients. Whether it's a formal email or a personalized campaign, show that you value your customers and care about them. Let your campaigns be powerful and profitable!

Build powerful emails for your SaaS business in no time with Stripo
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2 comments
Curtis Armstrong 4 months ago
Do you think it's a good idea to use the most popular email fonts?
Olena Zinkovska 3 months ago
Hi, Curtis! There are some email-safe fonts that will render in users’ inboxes just like you planned (e.g., Arial, Helvetica, Times New Roman, Verdana, etc.). For more information about email-safe and custom fonts, please refer to our blog article - https://stripo.email/blog/best-fonts-email-usage-tips-tricks/
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