10 samples of business emails for your next marketing campaign

Business emails are now the main communication channel at work, and it is critical to build rapport with CEOs, clients, funders, distributors, and partner organizations. A professional business email will increase the visibility and credibility of your company, making it a great promotional tool in general.

Stripo's email examples will illustrate how to write business emails, properly format them, and make them responsive to your target audience.

What do business email templates stand for?

A business email is tailored to your company's needs and is a key tool for communicating with internal and external organizations, such as customers, subscribers, and interested parties.

A proper business email template should be brief and respectful but not monotonous, as a business email is the face of your company name that you present to potential customers. Using this email template, you can share information and updates, advertise your service or product, create value propositions, manage concerns, maintain communication, and engage distributors.

Let's take a look at how you can make a reader fall in love with your brand from the very first email line.

What does a business inquiry email sample stand for?

According to Omnisend, you can expect an average return of $40 for every $1 spent on business inquiry email marketing. One of the most significant benefits of business digital communication is its stability. 

An email template for business inquiries can simplify communication by providing a proper email structure for business-related correspondence, making sure all relevant information, like contact details and a formal request in a formal language, is included and organized correctly.

A suitable template for a business inquiry email can provide helpful guidelines to introduce yourself, describe your business, and manage expectations on information requests. It can also convey your interest in a potential business partner.

Business templates often include writing a brief closing statement with a short summary for better understanding to increase the probability of a response. They should also have an exact offer, your contact information, and an attention-grabbing subject line, so the recipient can quickly understand the purpose of your business inquiries.

Overall, the benefits you get with a perfect business inquiry email sample are as follows:

• getting the audience to know you as a professional while requesting information needed for your business with a formal tone;

• higher rate of favorable responses;

• instant connection with prospective business professionals partners;

• good impression on the recipient's side due to concrete writing (bullet points) of an inquiry email.

Samples of business emails' address format

Before considering the structure of business email templates, you should focus on the email address from which you will send your email. It's common for emails to land in the recipient's spam folder these days. Use email verification tools to check the deliverability of the email address before sending out emails.

Your email address will help recipients remember you and your company. Thus your domain name ought to correspond to your business email address.

For example, the most common Coca-Cola Company email format is the first initial of the coworker's name, full surname, and company domain (jdoe@coca-cola.com). If the email refers to the entire department rather than a specific person, the logic will remain the same but with the department name @domain, such as IKEA's publicrelations.nl@ikea.com.

Below you can find examples of common email address name structures:

1. First name + domain name (e.g., ruby@stripo.email).
2. First name + initial of surname + domain name (e.g., rubyst@stripo.email or ruby.st@stripo.email).
3. First name initials + surname + domain name (e.g., r.stewart@stripo.email).
4. Full name + domain name (e.g., rubystewart@stripo.email).

Business email templates structure

After you've adjusted the business email address, it's time to move on to creating an email template. The main elements of a common formal business email template are as follows:

• subject line;
• greeting;
• opening line;
• body text;
• closure part;
• signature.

Knowing the corporate email writing format lets you quickly structure and write your business email. Let's go over each business email section to clarify it.

1. Subject line

Subject lines heavily influence your email open rates. A great subject line outlines the purpose of your email and encourages the recipient to open it. The logic is simple and clear: more opens equals more deals, and more deals equal more clients :).

When writing the subject line, ask three questions: who, what, and why?

Who is your target audience? What do you want to inform your recipients about? Why should they be interested in your proposal?

The subject line should summarize the email's message (ideally five words, but not more than nine). If the subject line is too short, the purpose of your business email may not be understood; if it is too long, the recipient may not even read it to the end due to the length.

A question, impressive numbers, a human tone to show that you are just like readers, and some humor or emoji to make your subject line appearance more vivid are the best ways to entice the audience even before navigating to the email template itself.

Here are a few examples:

1. A superb tool to cope with [audience pain points].
2. Use an exclusive automation tool to save 12 hours per week.
3. Stripo will save you $769 by 2023🤑🤑.
4. 7 ways Stripo will impress you🤩.
5. Stop paying; start gaining!
6. What will you pick? Tell us!

2. Salutation for business email

While writing professional emails, begin with a salutation that reflects the email's formality and your relationship with the recipient. In a business email or cover letter, a formal salutation such as "Dear Mr./Ms." or "Dear Sir/Madam" is often appropriate. If you already know the recipient or the email is less formal, using their first name is also fine. It is vital to think about the proper tone for your email salutation and to ensure that it matches the person you are greeting. "Hi team," for example, is a simple start phrase to use in internal correspondence.

All in all, when it comes to professional emails and business writing, the correct email salutation sets the tone for efficient and successful interaction and future relationships.

Here are some ways to greet your recipients:

1. Hi Eva!
2. Morning, Mr.Preston!
3. Hello, Rose!

(Source: Stripo template)

3. Business email template opening line

Start with a succinct and clear opening sentence if you're emailing someone for the first time. If you were previously in contact, your opening line could help you reconnect.

One sentence will work fine in a professional email:

1. How's everything so far?
2. I hope things are going well for you.
3. I sincerely hope everything in your life is going well.
4. I hope you have already had your coffee.
5. It was a pleasure to meet you.
6. I hope you're having a fantastic day!

(Source: Stripo template)

4. Body text

The body of your email should include a piece of concrete and straightforward information like a request, proposal, or assignment. The body text should contain valuable information. Again, keep it brief and sincere. Maintain the formal format but make it more pleasant.

5. Closure part

Closure phrases are used to conclude and end your email on the right note. Finish your email with polite sentences. Upon writing sign-off phrases for your business emails, keep the recipient persona in mind, the nature of your relationships, and your email's initial purpose.

Here are some examples to help you end your business emails:

1. I appreciate the opportunity to discuss it with you.
2. Please let me know if you have any questions.
3. Feel free to contact me if you need any additional information.
4. Do not hesitate to email me back with any questions.
5. Thank you for your time and best wishes.
6. I'm looking forward to hearing from you soon.
7. I wish you a wonderful day/week/evening/weekend ahead!

6. Signature

Last but not least is your email signature. This is the proper conclusion to your business email, which adds professionalism and reminds the recipient who was on the line. Fill in your name and, preferably, your job title with the company name here. You can also include contact information and links to your professional social media accounts.

(Source: Stripo template)

Sign-off email examples:

1. Best regards,
   Ruby Stewart
   Content marketer at Stripo

2. Sincerely,
   Mark Adams
   Email marketer at Stripo

3. Best,
   Jane Clarks
   Senior marketing analyst at Stripo

Examples and templates of business emails

Now that we've defined the basics let's look at actual business email examples for various marketing purposes!

1. Introduction email template

The first email you send to someone is an introduction email. You provide background information about yourself and explain why you've contacted a recipient. This type of business email encourages the recipient to contact you.

(Source: Stripo template)

Email body text:

Greets [Name],

I hope you're having an amazing day! I'd like to take this chance to introduce myself. My name is [Your name], and I work as a [Your position] at [Company name]. [Explain basic information of what your platform stands for].

I hope we will get to know each other better in the future! If you ever need my help with anything, please don't hesitate to text or call us.

Best,

[Email sign-off]

2. Confirmation email template

Regarding business email examples, we can't overlook a confirmation email template. It outlines all the details depending on the event's purpose. Whether you need to confirm a shipping address or the event date, these emails will help you make it happen. Here is after webinar registration follow-up email template:

(Source: Stripo template)

Email body text:

Good morning [Name],

I am delighted to confirm your enrollment at our upcoming event. Please see the table below for all the important details.

[Name of the event]

Date: [Event Date]

Location: [Event Location]

Please do not hesitate to contact me if you have any questions. I can't wait to see you there!

Best wishes,

[Email sign-off]

3. Lead magnet promo email template

A lead magnet is a piece of free content that you provide to your recipients in exchange for their email addresses. This method allows you to grow an email list quicker than with a regular newsletter subscription. You can provide free eBooks, webinars, courses, checklists, etc.

For instance, offer a short free sports program and then mention the full product with a discount to try it out, as shown in the template below:

(Source: Stripo template)

Email body text:

Hello [Name],

Sport [used as a pain point here] is undoubtedly a good thing to do, but we all know how difficult it can be to get started! Running may appear so simple that getting ready to start a routine may appear absurd.

On the other hand, learning the fundamentals of the sport and creating your timetable may increase your satisfaction and make your training more productive.

Thus we at [Company name] have created your personalized training plan! Do not hesitate to try it for free, and if you are interested in more extensive training, you will receive a discount for the full-training package by using a special promo [coupon code].

[Call To Action button] Book your special plan here.

Sincerely,

[Your name]  

[Company name]  

[Phone number]

[Email address]

4. Testimonial request email template

Customer reviews are necessary to convince a new client to do business with you and determine how much current clients like or dislike your product or service. How do you go about asking for a testimonial? Stripo's business email examples make things easy:

(Source: Stripo template)

Email body text:

Hi [Name],

Thank you for being such a loyal customer of [Company name]! Your feedback is greatly appreciated as we continuously look for ways to improve our website and customer experience.

You are welcome to complete a 5-minute survey below, and if you have additional information to share, please contact us here [CTA button].

Thank you for your time and feedback!

[Your name]  

[Company name]  

[Phone number]

[Personal email]

5. Call invitation email template

You can use a quick call invite email for a business meeting, free consultation, or QA session with CEO. It could be helpful for those who want to learn more about your company.

(Source: Stripo template)

Email body text:

Dear [Name],

My name is [Your name], and I work at [Company name] in the position of [Your position]. I noticed you are one of our customers and wanted to reach out to you because we have a call with our founder scheduled for this week.

I would be delighted to welcome you, as our CEO will directly answer any questions you may have.

[Here, you can list the main discussion points]

[CTA button]

Thank you for your time, and I hope to speak with you soon!

[Signature]

6. Follow-up email template

Follow-up emails are helpful when you want to keep in touch with your partners or provide them with new information. A follow-up email template could be used to re-engage the recipient or remind them of your latest interaction.

(Source: Stripo template)

Email body text:

Hi [Client name],

I'm writing to thank you for [Action] on behalf of [Company name]. We are grateful for your [Action]. Here's a glance back at your [Latest actions].

I look forward to hearing from you again!

Meanwhile, you can check our upcoming events here [link or CTA button].

Kind regards,

[Signature]

7. Product launch email

The goal of a product launch email is simple: you want to announce something new or tell subscribers about changes made to existing products or services.

(Source: Stripo template)

Email body text:

Good morning [Recipient name],

We have some exciting news: a new product has just been released!

Our new product is called [The name of the product/service], and we're very proud of it. This new product can [Product description].

We'd love for you to try it out and provide feedback. If interested, sign up for a free trial here [Link].

We hope you enjoy it as much as we do.

Best,

[Signature]

8. Reminder email template

Reminders should be considered and implemented regardless of the type of business you run, especially while you use email marketing. A reminder email template might be used to point out some deal expiration, upcoming event, or payment consideration.

(Source: Stripo template)

Email body text:

Dear [Name],

It's [Your name]. I wanted to remind you that your [Company name] subscription is about to expire. If you want to continue using our platform, we recommend that you renew your subscription as soon as possible.

We appreciate your time and hope to continue our cooperation in the future. Please do not hesitate to contact me with any questions or concerns.

Best regards,

[Signature]

9. Discount offer email template

We all appreciate a personalized approach and discounts on our favorite products or services. That is the meaning of a discount business email. Create a promotional code and insert it directly into an email to inform your recipients about your special offer.

(Source: Stripo template)

Email body text:

Hi [Name],

I am writing to inform you about a special discount we offer at [Company name].

You can get a 20% discount on all of our [Product or service names] for a limited time.

If you are interested in taking advantage of this offer, please use the coupon code [Coupon code] at checkout.

We look forward to hearing from you and helping you with your needs!

Sincerely,

[Signature]

10. Blog post promotional email

You can use the blog post promotion email to contact bloggers and influencers with whom you want to collaborate. To grab influencers' attention, demonstrate your interest in their content. Then, it's time to offer a valuable partnership.

(Source: Stripo template)

Email body text:

Hi [Name],

I recently read your blog post and wanted to express my excitement! I’m [Your name], a [Job title] at [Company name]. It's wonderful to be in touch with you.

I really enjoyed your [Topic] blog post, and I believe it perfectly aligns with our mission [Your mission].

We are constantly working to raise awareness of ourselves and our products. Given our shared values, we'd appreciate it if you could help us spread the word. In return, we'd love to offer you a free trial of our product so you can see how helpful it is.

I strongly believe that working together would be advantageous to both parties.

If this sounds like something you'd be interested in, please get in touch so we can discuss the details. Thank you for your consideration!

Best,

[Signature]

Wrapping up

We hope our business email examples and tips were interesting and helpful for you! Now you are all set to create a professional business email with Stripo.