Top 10 lead enrichment tools: Unleash data-driven lead generation

Clearbit

As a data intelligence platform, Clearbit provides businesses with lead generation, data enrichment, and analytics services, making it easy to access the data they need. Clearbit is preferred by users due to its excellent definition of an ideal customer profile (ICP), API accessibility, and effective clutter elimination.

Features:

• lead builder;
• data enrichment;
• data cleaning;
• marketing automation;
• prospects search;
• reporting;
• account-level insights.

Pros and Cons:

Pros:

• large audience reach;
• advanced targeting options;
• segments leads automatically within your sales pipeline;
• integrates with Salesforce, Marketo, and HubSpot.

Cons:

• pricing might be too expensive (especially for startups);
• challenging to identify EMEA companies.

Pricing and Rating:

There are two pricing tiers offered by Clearbit: Free account and Business. The paid subscription's starting price is not available for review by the public. With the Business Plan, you will have features for target group identification and more advanced personalization. Integrations are considered to be user-friendly and reasonably priced for a self-service plan.

Clearbit has a rating of 4.4 out of 5 based on 574 reviews on G2.

Verdict:

The Clearbit platform provides powerful insight and information that can significantly enhance business operations and customer interactions. This makes it an effective and reliable way to enrich your data and customer journey.

Enricher.io

Enricher.io is a data enrichment platform that enables users to add different data elements to the customer records, such as contact detail, social media profiles, company domain, job titles, etc. Enricher.io is generally preferred by users because of the intuitive data enrichment technology, accessibility, innovative deliverability, and good data insights it provides. 

Features:

• actionable data insights generation;
• data verification;
• lead builder;
• maximization of data value with an AI-powered data enrichment tool;
• marketing strategies personalization.

Pros and Cons:

Pros:

• has a modern interface;
• can handle large amounts of data in a timely manner;
• has integrations with Salesforce, Hubspot, Airtable, Mailchimp, Intercom, and Zapier.

Cons:

• has fewer integrations;
• pricing, particularly for small companies, can be costly.

Pricing and Rating:

• starting price with the Basic plan — from $279 per month;
• the Pro plan costs $879/month for 3 users;
• enterprise plan pricing is available on demand.

The price point might be high for smaller companies with fewer assets. A free trial is not available. 

Enricher.io has a rating of 4.9 out of 5 based on reviews on Trustpilot.

Verdict:

Quite fresh data enrichment tool Enricher.io provides accurate and up-to-date data from multiple sources, allowing businesses to gain comprehensive insights into their leads, clients, and contacts. Perfect match for bigger companies.

InsideView (Demandbase)

As the world's leading provider of sales tools, Demandbase increases productivity and revenue through artificial intelligence and machine learning. It collects and analyzes data from various sources, providing businesses with accurate and actionable insights. Demandbase is commonly used because of its deep insights into leads' web activity, ease of obtaining company and contact information to include relevant data fields and content, and CRM record automation.

Features:

• lead builder;
• integration to CRM;
• marketing automation;
• data cleaning and enrichment;
• data segmentation;
• search;
• news/people alerts;
• connections;
• reporting;
• messaging.

Pros and Cons:

Pros:

• effortless to create targeted advertisements and lists;
• integrates with a variety of sales and CRM systems, such as Microsoft Dynamics, Salesforce, NetSuite, SugarCRM, SalesLogix, and SAP;
• simple data entry into existing workflows.

Cons:

• the LinkedIn feature does not update customer profiles with all of the up-to-date info;
• Does not appear in Google Chrome for Mac.

Pricing and Rating:

Demandbase pricing depends on the tools you want to implement. But the platform provides a convenient pricing estimator so you can decide whether it fits your budget. A free trial is not offered. 

Demandbase has a rating of 4.0 out of 5 based on over 700 reviews on G2.

Verdict:

This account-oriented marketing platform provides a comprehensive suite of tools and features to help companies identify, target, engage, and convert high-value customers. For companies interested in enhancing their B2B marketing strategies, Demandbase is a highly valuable solution.

Datanyze

Datanyze is another B2B contact data and enrichment tool that can assist your marketing and sales teams. Overall, users prefer Datanyze because of its user-friendly interface. It has an accurate Chrome extension that works well with LinkedIn and good management of a blacklist of non-enriched domains.

Features:

• lead builder;
• integration to CRM;
• marketing automation;
• data cleaning and enrichment;
• data segmentation;
• search;
• reporting.

Pros and Cons:

Pros:

• great tool for prospects (can enrich their profile with a potential conversation starter you can use right away as your cold outreach);
• wide data collection through Datanyze's Chrome extension;
• affordable subscription plan.

Cons:

• minor lags;
• relatively high price when purchasing databases with filters.

Pricing and Rating:

Datanyze offers a 90-day free trial with several paid plans possibility depending on your team size and the tools required:

• Nyze Pro 1 costs $21/month (billed yearly);
• Nyze Pro 2 — $39/month (billed yearly).

You will receive 10 monthly contact reveals with a free Nyze Lite plan. Get email addresses, direct call numbers, and more from LinkedIn profiles and Datanyze Directories by downloading the Google Chrome Extension.

Datanyze has a rating of 4.2 out of 5 based on over 400 reviews on G2.

Verdict:

Using Datanyze, businesses can gain valuable insights into technology use, identify prospects, prioritize leads, and optimize sales and commerce efforts. This makes it a practical marketing and sales tool for corporations seeking an advantage in the market.

FullContact

FullContact is a SaaS platform for Identity Resolution that is secure, real-time, and easy to use. In addition to enriching CRM data, it can store and manage leads. It can be integrated with the internal systems of a company, enabling data sharing between various teams. Overall, users identify FullContact as a convenient platform that perfectly meets users' needs and requires little maintenance; with fewer search points, you will receive the most accurate data due to feedback.

Features

• lead builder;
• integration to CRM;
• marketing automation;
• data cleaning and enrichment;
• reporting/dashboards;
• search;
• connections.

Pros and Cons:

Pros:

• regular and steady outputs for a large amount of data;
• business card scanner feature, with auto account creation for the cardholder;
• low level of maintenance.

Cons:

• limited integration with Outlook Exchange Account;
• long curve with an account creation through request form submission.

Pricing and Rating:

The starting price of FullContact usage is not available for public scrutiny. There is no free trial offered, but you can request a limited free demo. Overall, FullContact pushes on Pay As You Ago system, which means all of your spending depends on the required data size.

FullContact has a rating of 4.3 out of 5 based on almost 100 reviews on G2.

Verdict:

An excellent choice for businesses seeking to organize and enhance their contact data, improve client interactions, and gain an integrated view of their customers. FullContact is a powerful SaaS management platform that offers comprehensive contact information, data enrichment, and lead-obtaining services.

Snov.io

Snov.io is a data enrichment platform that connects and syncs data from various sources (databases, cloud storage, and APIs). The platform offers companies a unified view of their data and prospects. Overall, users choose Snov.io for its broad range of lead generation and email outreach tools, which include email verification and tracking, drip campaigns, as well as the ability to book a live demo.

Features:

• prospect finder;
• email tracker and verifier;
• integration to CRM;
• marketing automation;
• email drip campaigns;
• reporting/dashboards;
• search;
• lead database builder.

Pros and Cons:

Pros:

• powerful email verification feature and prospects domain search;
• easy and free CRM;
• integration with Salesforce, HubSpot, Pipedrive, Zoho CRM, Asana, Close, Trello, Slack, and others.

Cons:

• possible invalid email addresses location;
• Potential payment stagnation.

Pricing and Rating:

Snov.io offers an everlasting free trial with free credits and recipients renewing every 30 days. It offers a range of pricing editions with openly listed features so you can choose the one that best suits your needs and budget.

• starter package — $30/month;
• Pro 5k (5k credits; 10k email recipients) — $75/month;
• Pro 20k (20k credits; 30k email recipients) — $142/month;
• Pro 50k (50k credits; 50k email recipients) — $277/month;
• Pro 100k (100k credits; 100k email recipients) — $554/month;
• Managed Service — $2 999.

Snov.io has a rating of 4.5 out of 5 based on over 250 reviews on G2.

Verdict:

Providing a wide range of tools, such as email finder, verifier, sender, and campaign management, Snov.io is an email marketing and lead generation platform that is reliable and feature-rich. In addition to streamlining email marketing efforts and generating quality leads, it's an effective solution for businesses in regard to further warm-up and connections with leads.

ZoomInfo

Cloud-based ZoomInfo provides services for lead generation and customer database management. The platform features lead scoring that prioritizes leads based on engagement level. ZoomInfo can be an effective lead-generation tool, but its effectiveness can vary depending on a company's size and industry. ZoomInfo is an effective tool for gathering the right data type at the right time. It identifies key decision makers, customizes company size, and sends lead insights to prospects regularly with a saved decision maker's activity in emails.

Features:

• lead builder;
• integration to CRM;
• marketing automation;
• data cleaning and enrichment;
• market insights;
• search;
• connections.

Pros and Cons:

Pros:

• targeted display content for in-market accounts;
• personalized chat experiences for ICPs;
• can be integrated with HubSpot, Outreach, Marketo, Salesforce, Microsoft Dynamics 365, and SalesLoft.

Cons:

• steep learning curve and complexity;
• subscription auto renovation.

Pricing and Rating:

ZoomInfo pricing is unavailable for public scrutiny, but you can sign up for a free trial. The platform charges for downloads, and exporting data might raise your final bill.

ZoomInfo has a rating of 4.3 out of 5 based on over 6000 reviews on G2.

Verdict:

A B2B contact database and sales intelligence platform, ZoomInfo provides accurate and current information on businesses and specialists, enabling businesses to identify and target their ideal customers, improve sales and marketing strategies, along influence rapid internal growth, making it a highly valuable resource for companies looking to improve their prospecting and lead generation strategies.

DiscoverOrg

DiscoverOrg is a sales and marketing intelligence platform that provides information about a company's target accounts and prospects. Generally, users prefer DiscoverOrg because of its extensive and accurate B2B contact database. It includes detailed information about decision-makers across industries and has advanced search and filtering features.

Features:

• lead builder;
• integration to CRM;
• marketing automation;
• prospects insights;
• data cleaning and enrichment;
• account-based marketing;
• search;
• market segmentation;
• connections.

Pros and Cons:

Pros:

• unlimited prospect data access is included in every plan;
• generates direct dial contact info for leads;
• quick list upload and download and advanced search function with plenty of filters;
• integrates with HubSpot, Linkedin, Marketo, Pipedrive, Zoho CRM, Salesforce, and others.

Cons:

• incomplete profiles (the job descriptions section is limited without a higher-level subscription);
• the platform may be slow when updating.

Pricing and Rating:

Starting price is not publicly disclosed. However, a free trial is available after the website's in-built form submission.

DiscoverOrg has a rating of 3 out of 5 based on over 250 reviews on TrustRadius.

Verdict:

DiscoverOrg stands for managing, cleaning, and enriching your data, converting qualified leads, and boosting sales productivity. It’s considered a middle B2B connector with a bit of a steep learning curve but a nice team's internal helper.

Dealfront (formerly Leadfeeder and Echobot)

Dealfront (based on the Leadfeeder and Echobot platforms) integrates the tools and stages of the sales and marketing processes into a single platform. Empowers three layers of data: market signals, web visitors, and EU company databases. As a whole, Dealfront's user interface provides visitors with insightful, timely, and accurate visitor information, and that’s what users like the most about the platform.

Features:

• lead builder;
• integration to CRM;
• marketing automation;
• data cleaning and enrichment;
• data segmentation;
• search;
• news/people alerts.

Pros and Cons:

Pros:

• great data quality;
• target lists are simple to use;
• CRM integrations with HubSpot, Zoho, Salesforce, Pipedrive, SAP, and Microsoft Dynamics; marketing automation integrations with Mailchimp and Active Campaign; analytics integrations with Google Analytics and Looker Studio; communication integrations with Slack and Google Hangouts Chat.

Cons:

• quite a high pricing;
• integration with Microsoft CRM is plagued by errors that assign the wrong person during the transfer;
• sometimes the name of the company is not visible, but only the IP address or company address.

Pricing and Rating:

Dealfront offers a 14-day free trial. Has 3 pricing editions depending on your company's needs.

• starting price is $199/month in a yearly package with a Basic edition (3 seats, 2,5k credits);
• $999/month — Pro plan (3 seats, 15k credits);
• $2999/month — Premium (10 seats, 50k credits).

Dealfront has a rating of 4.3 out of 5 based on over 750 reviews on G2.

Verdict:

Dealfront is a relatively new Go-to-Market platform created on the merge of Germany’s Echobot and Finland’s Leadfeeder. But it has already managed to obtain the fans in the market. Dealfront, with its simple interface and quick adaptation, stands for generating leads from website visitors, audience research through targeted B2B ads, and identifying your ideal customer.

LeadGenius

LeadGenius is a growth automation tool built for B2B companies on data outsourcing and robotic process automation. LeadGenius automates the first two steps in the stack: top-of-the-pipeline fresh lead generation and naturally lead communication. All in all, LeadGenius is known for its easy navigation, nice leads filters, trustworthy lead sourcing, lead enrichment, data verification, and efficient data analysis.

Features:

• сustom lead generation;
• lead enrichment;
• managed email outreach;
• data verification;
• search;
• AI sales lead.

Pros and Cons:

Pros:

• efficient tool for lead scoring and marketing campaigns;
• works best with specific channels: outbound calls, email, and social media;
• includes an extensive Case Studies section.

Cons:

• a lack of integrations.

Pricing and Rating:

Starting price is not available for public scrutiny. You can only request a demo with a free data sample on demand.

LeadGenius has a rating of 4.3 out of 5 based on 13 reviews on G2.

Verdict:

A popular lead generation and data enrichment company, LeadGenius offers businesses a combination of technology and human-powered solutions to identify and engage with prospective leads. It’s rated as super easy to use.