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10 December 2021

65 Surprising Email Closings to Make an Impression in 2022

Stripo / Blog / 65 Surprising Email Closings to Make an Impression in 2022

Despite the rising popularity of various communication platforms and social media, email is here to stay. Used by 87% of B2B marketing strategists, email is among the three most efficient channels for organic content distribution and lead generation. It is favored by 72% of customers as a primary mode for business communication, which makes it a preferred B2C marketing tool as well. 

To make the most of emails, businesses can use various metrics that help measure performance, such as email engagement and subscriber numbers. With the availability of valuable insights into recipients’ behavior, marketers can optimize the process of email content management, targeting, and timing.

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Why email closings are so important 

Sending emails that stand a greater chance of being read is critical for achieving your business and marketing goals. Undoubtedly, an effective subject line is essential for increasing your email open rate as 65% of recipients decide whether to read your email or not judging by the subject line. However, the way you sign off your email is just as important as the way you start it. An impressive closing is the final word of your message that can prompt your audience to respond fast and ensure a response rate of up to 65.7%.

To help you engage your recipients and generate replies, we’ve collected the most important Dos and Don’ts of email closing along with 65 surprising sign-off ideas.

Let’s dive in.

What to include in your email endings?

To compose an effective closing, you should make sure to include the following elements:

1. A closing line, expressing your gratitude for the recipient’s attention and guiding them through the next steps you expect them to take.

2. A closing remark, which is selected based on your relationship with the recipient.

3. A signature containing:

  • your full name — note that using your initials could be confusing and decrease your chances of getting the recipient's response;

  • your title and company — using your current title and company are particularly important when communicating outside your organization;

  • your contact details — including your mobile number and social media URL can facilitate future communication. 

Email Closings_Signature

(Source: Stripo email template)

4. A postscript, particularly widely used in marketing emails to add motivation and personal touch to your message. 

You can build powerful signatures for emails with TextMagic email signature generator.

Tips for creating an impressive email ending

How can you make sure you’re closing your email appropriately and engagingly? There are several bottom-line points to think of when composing your sign-off:

  • keep in mind your relationships with the recipient: Use professional closing remarks when writing to seniors and personal ones for friends;

  • never skip it: No matter how many emails you’ve already exchanged with the recipient and how close you may feel, a nice closing streamlines your communication and helps you build a positive impression;

  • remember the overall goal of your email: The sign-off is the conclusion of your message and serves as a persuasive restatement showing the recipient the next step to take. This could be to get your subscribers to sign up for a course, attend a webinar that you’re hosting, join a Facebook group you’ve created, or any other actions you want them to take;

  • ensure natural flow and consistency: To be effective and convincing, your closing should comply with the tone of the whole email;

  • appropriateness first: Although it’s largely a matter of individual perception, cultural specificities, and contextual factors, we have to admit that some closings perform brilliantly, and some are disastrous. 

Take your time and go through the examples of email closings below to avoid sabotaging your own message. You can also get inspiration from our out-of-the-box sign-off ideas that will help your emails stand out from the inbox crowd and engage your audience.

65 Closing Email Examples for Your Inspiration 

Now that you know how to avoid jeopardizing your message's overall effect, let’s go through some fresh sign-off ideas to help you impress your audience and evoke the desired response.

35 Marketing email closings 

Along with informing, engaging, nurturing, and converting, marketing emails enable you to establish deep relationships with your audience. The proper email closing helps you induce warm emotion, increasing the chances of getting your message across.

Send positive vibes

Simple, yet effective. Sending lovely wishes can bring your recipient a spark of joy and happiness. 

  • Have a productive week

Email Closings_Wishing a Productive Week

(Source: Email from Zest)

  • All the best

Email Closings_Wishing All the Best

(Source: Email from Similarweb)

Other similar phrases to include in your email closing:

  • hope your week's off to a good start;

  • have a fantastic Monday;

  • may your Monday be full of coffee;

  • hope your Tuesday is going swimmingly;

  • have a splendid Wednesday;

  • enjoy your Thursday (we're so close!);

  • happy Friday.

Encourage your recipients

A powerful way to motivate your readers with final words showing you care about their success. 

  • Towards progress

Unexpected Email Closings_Supportive Closings

(Source: Email from Sharehold)

  • To life without limits

Nontrivial email closings

(Source: Email from Enhance Me Empower Me)

  • Dream out loud

Email Closings_Kind Regards

(Source: Email from The Entourage)

  • Keep it up!

Email Closings_Funny Ones

(Source: Really Good Emails)

  • Change comes in waves

Business Email Closings

(Source: Really Good Emails)

Other similar phrases to include in your email closing:

  • keep your head up;

  • keep fighting the good fight;

  • keep your chin held high!

Let us remind you that with Stripo you do not need to email signatures and email closings from scratch every time when building a new email. You just do it once, then save this signature with the closing to your personal Modules Library. And when building a new email, you just drag and drop this element into your template. It saves you lots of time.

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Show your gratitude

Sharing your appreciation is a great way to make your recipient feel valued, which translates into loyalty. Here are some examples you can diversify and use:

  • Thank you all for making this year amazing

Email Closings_Thank You Emails

(Source: Really Good Emails)

  • Thanks again and sleep well! 

Email Closings_Sleep Well and Tight

(Source: Email from Brooklinen)

  • Thank you for your support

Email Closings_Showing Your Gratitude

(Source: Email from Epilepsy Foundation)

  • Thank you again! It's a joy to have you as part of our community!

Email Closings_Showing Gratitude to Customers

(Source: Email from Unsplash)

Here are some examples you can diversify and use:

  • with sincere gratitude;

  • with sincere thanks;

  • with thanks and appreciation;

  • your help is greatly appreciated.

Express your expectations

If you want your reader to join an event, here are some simple email closings.  

  • See you next week! 

Unusual Email Closings_See You Then

(Source: Email from Similarweb)

  • See you on the other side you savvy marketer!  

Email Closings_Hilarious Ones

(Source: Email from CoSchedule)

  • looking forward to seeing you at [event];

  • wishing you the best at [event];

  • can't wait for [event];

  • to a fantastic [event].

Send out love

A warm email closing with a personal touch can establish an emotional connection of trust and care. 

  • Much love

Email Closings_Sending Love

(Source: Email from Judy)

  • With much love, have an amazing day!

Email Closings_Sending Lots of Love

(Source: Email from Arealchange)

  • Lots of love

Unusual Email Closings_Lots of Love

(Source: Really Good Emails)

Please, find more ideas on how to design email signatures in the blog post given below.

17 min read

172345 views 4.4

14 Best Email Signature Design Examples Read

25 Business email closings 

When you need to sound professional and show respect to prospects, business partners, and people in your organization, you can apply more conventional sign-offs depending on the particular occasion. Here are some ideas you can use:

I keep this short as I respect your time

The perfect professional email closing shows respect and a professional attitude.

  • Please let me know if you need any additional details.

With gratitude

Show that you're grateful for your contact's actions, thoughts, or feedback:

  • thanks for thinking of me;

  • thank you for your understanding and assistance;

  • thank you for your concern;

  • thank you for your consideration;

  • thank you for your recommendation;

  • thank you for your time;

  • thank you in advance for your help;

  • thank you so much;

  • thank you very much;

  • with appreciation.

I look forward to

The traditional polished way to express your expectations:

  • I look forward to meeting you next week;

  • I look forward to discussing the details;

  • I look forward to the next step.


The classic professional email closing. Sometimes, the best way to impress is to play it safe. Here are some other alternatives:

  • best regards;

  • kind regards;

  • warm regards;

  • warm wishes;

  • respectfully.

5 Friendly closing examples

Now that you’ve been inspired by marketing and formal email closings, let’s add a friendly and funny touch. 

  • Namaste!

“Bowing to you”, if literally translated from Sanskrit. 

  • Hasta la vista!

A Spanish farewell meaning until next time. 

  • Sayonara

A Japanese word meaning “Goodbye" or "Farewell." 

  • Hakuna Matata

A lucky motto from Lion King means "no trouble".

  • Live long and prosper

A famous Star Trek phrase. 

The key takeaway is that when composing your email closing, you should always think of the particular situation and goal of your message and foresee the impact of the sign-off on your audience. You can Implement our ideas to craft appropriate email endings that help you impress your recipients and earn their response.

May your emails be ever-more engaging!

Design powerful emails with effective closings

Karina 9 months ago


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