Despite the rising popularity of various communication platforms and social media, email is here to stay. Used by 87% of B2B marketing strategists, email is among the three most efficient channels for organic content distribution and lead generation. It is favored by 72% of customers as a primary mode for business communication, which makes it a preferred B2C marketing tool as well.
To make the most of emails, businesses can use various metrics that help measure performance, such as email engagement and subscriber numbers. With the availability of valuable insights into recipients’ behavior, marketers can optimize the process of email content management, targeting, and timing.
Why email closings are so important
Sending emails that stand a greater chance of being read is critical for achieving your business and marketing goals. Undoubtedly, an effective subject line is essential for increasing your email open rate as 65% of recipients decide whether to read your email or not judging by the subject line. However, the way you sign off your email is just as important as the way you start it. An impressive closing is the final word of your message that can prompt your audience to respond fast and ensure a response rate of up to 65.7%.
To help you engage your recipients and generate replies, we’ve collected the most important Dos and Don’ts of email closing along with 65 surprising sign-off ideas.
Let’s dive in.
What to include in your email endings?
To compose an effective closing, you should make sure to include the following elements:
1. A closing line, expressing your gratitude for the recipient’s attention and guiding them through the next steps you expect them to take.
2. A closing remark, which is selected based on your relationship with the recipient.
3. A signature containing:
- your full name — note that using your initials could be confusing and decrease your chances of getting the recipient's response;
- your title and company — using your current title and company are particularly important when communicating outside your organization;
- your contact details — including your mobile number and social media URL can facilitate future communication.
(Source: Stripo email template)
4. A postscript, particularly widely used in marketing emails to add motivation and personal touch to your message.
You can build powerful signatures for emails with TextMagic email signature generator.
Tips for creating an impressive email ending
Email sign-offs are the closing lines at the end of business emails, formal emails, or informal emails. These sign-offs can range from a simple "Best regards" to more detailed professional email closings that include a job title, cell phone number, and a business contact as a call to action (for instance, "Call me now for more questions" or "Chat for details here" and the relevant link).
It is critical to use a professional closing in your email, such as "Kind regards," "Blessed day," or "Thank you," as it expresses gratitude and encourages further communication.
In personal emails, just your name at the end is sufficient. A more extensive closing, such as "Looking forward to hearing from you" or "Best wishes," may be appropriate in a formal business email or cover letter.
Thus choose wisely which email closings to insert as your sign-off, depending on the tone of voice of the initial email you received or the purpose you write an email to the recipient.
There are several bottom-line points to think of when composing your sign-off:
- keep in mind your relationships with the recipient: Use professional closing remarks when writing to seniors and personal ones for friends;
- never skip it: No matter how many emails you’ve already exchanged with the recipient and how close you may feel, a nice closing streamlines your communication and helps you build a positive impression;
- remember the overall goal of your email: The sign-off is the conclusion of your message and serves as a persuasive restatement showing the recipient the next step to take. This could be to get your subscribers to sign up for a course, attend a webinar that you’re hosting, join a Facebook group you’ve created, or any other actions you want them to take;
- ensure natural flow and consistency: To be effective and convincing, your closing should comply with the tone of the whole email;
- appropriateness first: Although it’s largely a matter of individual perception, cultural specificities, and contextual factors, we have to admit that some closings perform brilliantly, and some are disastrous.
Take your time and go through the examples of email closings below to avoid sabotaging your own message. You can also get inspiration from our out-of-the-box sign-off ideas that will help your emails stand out from the inbox crowd and engage your audience.
65 Closing Email Examples for Your Inspiration
Now that you know how to avoid jeopardizing your message's overall effect, let’s go through some fresh sign-off ideas to help you impress your audience and evoke the desired response.
35 Marketing email closings
Along with informing, engaging, nurturing, and converting, marketing emails enable you to establish deep relationships with your audience. The proper email closing helps you induce warm emotion, increasing the chances of getting your message across.
Send positive vibes
Simple, yet effective. Sending lovely wishes can bring your recipient a spark of joy and happiness.
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Have a productive week
(Source: Email from Zest)
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All the best
(Source: Email from Similarweb)
Other similar phrases to include in your email closing:
- hope your week's off to a good start;
- have a fantastic Monday;
- may your Monday be full of coffee;
- hope your Tuesday is going swimmingly;
- have a splendid Wednesday;
- enjoy your Thursday (we're so close!);
- happy Friday.
Encourage your recipients
A powerful way to motivate your readers with final words showing you care about their success.
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Towards progress
(Source: Email from Sharehold)
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To life without limits
(Source: Email from Enhance Me Empower Me)
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Dream out loud
(Source: Email from The Entourage)
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Keep it up!
(Source: Really Good Emails)
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Change comes in waves
(Source: Really Good Emails)
Other similar phrases to include in your email closing:
- keep your head up;
- keep fighting the good fight;
- keep your chin held high!
Let us remind you that with Stripo you do not need to email signatures and email closings from scratch every time when building a new email. You just do it once, then save this signature with the closing to your personal Modules Library. And when building a new email, you just drag and drop this element into your template. It saves you lots of time.
Show your gratitude
Sharing your appreciation is a great way to make your recipient feel valued, which translates into loyalty. Here are some examples you can diversify and use:
-
Thank you all for making this year amazing
(Source: Really Good Emails)
-
Thanks again and sleep well!
(Source: Email from Brooklinen)
-
Thank you for your support
(Source: Email from Epilepsy Foundation)
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Thank you again! It's a joy to have you as part of our community!
(Source: Email from Unsplash)
Here are some examples you can diversify and use:
- with sincere gratitude;
- with sincere thanks;
- with thanks and appreciation;
- your help is greatly appreciated.
Express your expectations
If you want your reader to join an event, here are some simple email closings.
-
See you next week!
(Source: Email from Similarweb)
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See you on the other side you savvy marketer!
(Source: Email from CoSchedule)
- looking forward to seeing you at [event];
- wishing you the best at [event];
- can't wait for [event];
- to a fantastic [event].
Send out love
A warm email closing with a personal touch can establish an emotional connection of trust and care.
-
Much love
(Source: Email from Judy)
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With much love, have an amazing day!
(Source: Email from Arealchange)
-
Lots of love
(Source: Really Good Emails)
Please, find more ideas on how to design email signatures in the blog post given below.
25 Business email closings
When you need to sound professional and show respect to prospects, business partners, and people in your organization, you can apply more conventional sign-offs depending on the particular occasion. Here are some ideas you can use:
I keep this short as I respect your time
The perfect professional email closing shows respect and a professional attitude.
-
Please let me know if you need any additional details.
With gratitude
Show that you're grateful for your contact's actions, thoughts, or feedback:
- thanks for thinking of me;
- thank you for your understanding and assistance;
- thank you for your concern;
- thank you for your consideration;
- thank you for your recommendation;
- thank you for your time;
- thank you in advance for your help;
- thank you so much;
- thank you very much;
- with appreciation.
I look forward to
The traditional polished way to express your expectations:
- I look forward to meeting you next week;
- I look forward to discussing the details;
- I look forward to the next step.
Sincerely
The classic professional email closing. Sometimes, the best way to impress is to play it safe. Here are some other alternatives:
- best regards;
- kind regards;
- warm regards;
- warm wishes;
- respectfully.
5 Friendly closing examples
Now that you’ve been inspired by marketing and formal email closings, let’s add a friendly and funny touch.
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Namaste!
“Bowing to you”, if literally translated from Sanskrit.
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Hasta la vista!
A Spanish farewell meaning until next time.
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Sayonara
A Japanese word meaning “Goodbye" or "Farewell."
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Hakuna Matata
A lucky motto from Lion King means "no trouble".
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Live long and prosper
A famous Star Trek phrase.
The key takeaway is that when composing your email closing, you should always think of the particular situation and goal of your message and foresee the impact of the sign-off on your audience. You can Implement our ideas to craft appropriate email endings that help you impress your recipients and earn their response.
May your emails be ever-more engaging!
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