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50years of change, one month of insights

From mass campaigns to AI-powered personalization, email marketing has come a long way. Join us this month for expert-led webinars, deep-dive articles, and candid roundtable discussions on what we’ve gained, what we’ve sacrificed, and how to make email work for you today. Plus, get access to our exclusive Starter Pack—the must-have guide for those just starting their careers in email marketing or team leads guiding newbies on their teams.

Email marketing’s evolution: A story of gains, losses, and what’s next

Email marketing’s evolution: A story of gains, losses, and what’s next

  • The major milestones of email marketing: From the first marketing emails to today’s advanced strategies. Learn what changed, how it evolved, and how it shaped user experience as we know it today.

  • The trade-offs of progress: Every innovation in email marketing brings gains and challenges—we’ll explore what changed, why it matters, what was sacrificed, and what we might want back.

  • The future of email in the GenAI era: Will AI-driven automation unlock new opportunities, or will it take away the human touch?

Read the article
Email Marketer's Code guide

Email Marketer's Code guide

Every challenge, every success, and even every mistake shapes our expertise. In the Email Marketer’s Code guide, top industry experts share their most valuable insights, real-world experiences, and practical strategies to help you master email marketing.

Four live events: A month to inspire your email marketing

This is more than a webinar series—it’s your chance to engage with industry experts, ask questions at a roundtable, gain valuable tips, and tackle the industry’s hottest topics together.

Join us to:

  1. dive into key aspects of email marketing design;

  2. learn from practitioners sharing real experiences and proven strategies;

  3. explore trends and innovations with experts in live discussions.

Our exclusive webinar with email expert Keith Kouzmanoff
Our exclusive webinar with email expert Keith Kouzmanoff
Exclusive live webinar with skilled Ryan Phelan
Exclusive live webinar with skilled Ryan Phelan
Exclusive live webinar with interactive email expert Justin Khoo
Exclusive live webinar with interactive email expert Justin Khoo
Note: Detailed agenda of the webinar will be announced soon.
Roundtable with industry leaders: Email personalization—finding the right balance
Our exclusive webinar with email expert Keith Kouzmanoff

Our exclusive webinar with email expert Keith Kouzmanoff

Keith will share insights from his decades-long experience in email marketing. From evolving privacy regulations to email deliverability challenges, Keith will explore key trends, personal experiences, and expert strategies to help you stay ahead.

  1. how email has evolved over the past 20 years;

  2. the biggest challenges marketers face today—and how to solve them;

  3. strategies to improve email deliverability and inbox placement;

  4. the future of email security, privacy, and filtering.

Exclusive live webinar with skilled Ryan Phelan

Exclusive live webinar with skilled Ryan Phelan

Ryan Phelan, managing director at RPEOrigin, will draw on his extensive experience working with global brands like Hewlett-Packard, Microsoft, and Capital One to provide valuable insights and practical advice. Expect a thought-provoking discussion that touches on various aspects of email marketing, from flawless design to best practices and future innovations.

Note: Topic and theses will be announced soon.

Exclusive live webinar with interactive email expert Justin Khoo

Exclusive live webinar with interactive email expert Justin Khoo

Justin Khoo, a renowned interactive email expert, creator of FreshInbox, and founder of ProofJump, will share his extensive knowledge on the benefits and pitfalls of interactive emails. The discussion will explore when interactivity enhances user experience and when it can backfire. Justin will also address hidden challenges like testing, accessibility, compatibility, and measurability, supported by real-life examples of successful and failed interactive email campaigns.

Note: Detailed agenda of the webinar will be announced soon.

Roundtable with industry leaders: Email personalization—finding the right balance

Roundtable with industry leaders: Email personalization—finding the right balance

Join our special guests Anna Levitin, CRM and lifecycle marketing lead at DoorLoop, Chad S. White, head of research at Oracle, Jasper Van Laethem, sr. email marketing strategist and co-founder of The Future Funnel, and moderator Dmytro Kudrenko, founder and CEO of Stripo, as we explore the power—and pitfalls—of email personalization.

  1. the pros and cons of hyper-personalization;

  2. how to maximize personalization without sounding creepy;

  3. common mistakes when collecting and using customer data;

  4. the best tools and strategies for smart email personalization;

  5. the role of AI in shaping email personalization over the next five years.

Starter Pack: Your essential guide to email marketing

Starter Pack: Your essential guide to email marketing

  • Where to start: A clear roadmap for newcomers.

  • Essential tools and resources: Get up and running fast.

  • Expert insights: Top email marketers share their best practices on:

    1. crafting engaging, conversion-driven copy;

    2. writing subject lines and preheaders that maximize open rates;

    3. personalization that feels human, not robotic;

    4. using GenAI for content creation;

    5. effective briefing to reduce revisions and errors;

    6. brainstorming techniques for fresh email ideas;

    7. smoother collaboration between marketing, design, and development.

Email marketing month: A month of knowledge, insights, and fresh ideas

Insightful live events, top experts, real case studies, and deep dives into the most relevant email marketing topics. This is more than just content—it’s an opportunity to rethink your approach, discover new strategies, and ask questions to those shaping the future of the industry. Join us to get inspired, learn, and grow!

Oli Clifford
Customers need a reminder of why they chose your brand in the first place, but simply repeating the same old message may not work. Reintroducing your value in a fresh, creative way can make it feel new and exciting.
Oli Clifford, Email strategist and copywriter.
Brian Riback
Vetting your tools and service providers is crucial. Managing complex campaigns across multiple systems requires the right support and capabilities. Don’t just trust promises—make sure your tools can truly deliver.
Brian Riback, a veteran MarTech and CRM Optimization Consultant and the CEO of Labrador.
Alero Ayanru
You can increase platform engagement and long-term retention by helping users achieve quick wins and see real results.
Alero Ayanru, Email Marketing Consultant and Team Lead at a Digital Sales Agency.
Viivika Lumberg
Setting up trigger emails—testing the right content, timing, and strategy—was no easy task. But the effort paid off, increasing our number of paying customers by 10%.
Viivika Lumberg, CMO at CostPocket, Freelance email marketer.
Dame Bizimoski
Engagement should be considered the main metric that matters, as opposed to open rates or other superficial indicators.
Dame Bizimoski, Email Deliverability Associate at Senders.
Dmytro Kudrenko
Some mistakes in email marketing don’t just hurt engagement—they cost businesses real money. The key is learning from them before they become too expensive.
Dmytro Kudrenko, Founder and CEO of Stripo.
Luke Glasner
Accessibility needs to be included in the design process from the start.
Luke Glasner, Email Marketing Consultant, MS, Owner of Glasner Consulting.
Jasper Van Laethem
The key is making the value exchange clear—if consumers understand the benefits, they’re more willing to share their data. Combine that with trust in your brand, and their willingness increases even more.
Jasper Van Laethem, Sr. Email Marketing Strategist, Speaker, and Educator.
Keith Kouzmanoff
Nobody knows what Google's algorithm is. Anyone to pretend that they do know what Google is looking for is short-sighted.
Keith Kouzmanoff, Leading email marketing strategist.
Anna Levitin
If you do not localize your emails, you’re missing an important factor of personalization.
Anna Levitin, CRM & lifecycle marketing Lead at DoorLoop.

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