Price List Email Templates

Looking for fast and easy ways to introduce your Pricing plans to newcomers? Use our Price List email templates to build professional emails fast and easily.


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No matter whether you deal with newcomers or old loyal users, each of them should be aware of your tariffs. For new customers, these emails are regular components of the onboarding strategy. 

As for existing users, it’s essential to keep them aware of a price increase! Having sent a timely notification you avoid the awkward moments when your updates turn out to be a bad surprise. While informing the audience on time is a gesture of care. People will appreciate it. 

Price List Email Templates

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Price list HTML email templates: What are they about?

In fact, these emails are similar to other types of trigger emails. We all know that such email messages are usually meant to deliver a certain piece of important information to clients. 

To let you build these emails fast, we’ve prepared free price list email templates with a variety of new-fashioned features. 

1. Price blocks with bulleted lists

Take a look at the price list email template design, above.

We added the necessary blocks for all the typical information in a logical order. Everything is flexible, you can add, remove, and change the positions of each element. Note the special blocks for subscription plans have pre-designed bulleted lists that allow you to place prices, descriptions, and other details in a structured order.

Email Templates for Pricing Plans emails

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AMP accordion

Opportunities for content structuring are not limited to bulleted lists. In our HTML email templates for price lists, there are prebuilt AMP-powered blocks. An expandable accordion menu allows structuring your offers by categories/plans and adding FAQs if your products or pricing require detailed descriptions.

AMP Accordion_HowTo GIF

Add accordion menu to your pricing email templates to make emails neat
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Embedded videos

Videos in emails are still on-trend. It’s a good solution to communicate with customers more personally, show them how they can upgrade or downgrade their subscription, or highlight the differences between pricing plans. Stripo allows you to embed video files easily and even set custom thumbnails.

In our “How to add videos to emails”, we show in detail how you can add links to your Youtube videos or even embed videos in your emails.

Countdown timers

Don’t hesitate to rush up your users and prospects. The sense of urgency is a good catalyst for making decisions. Add a countdown timer to your email with no third-party tools and no coding skills required.

This trick suits best for campaigns when you inform existing customers that you are about to increase the prices. 

Did you know that timers in emails increase conversion by 9%? Be sure to add them to your price list email templates
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Mailto links

We should enable users to contact us whenever they need it, especially when it comes to money. If people can reach you via email channel only, don’t make them highlight and copy your email address, then go to their email accounts, and paste your email address there. Add the "Email us" option to your emails using the mailto hyperlink. 

Mailto Links in Emails_Stripo

In our “How to add different types of links to email” blog post, we sure cover the mailto links.

Final thoughts

Make emails that will be pleasant to receive and read, not something dull like a paper invoice. It’s not rocket science but quite an easy task. Our price list responsive email templates are designed to the smallest details to help you! Use any for your future campaigns.

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