AMP emails are the last word in email marketing. They also mean the new era for eCommerce.
Now with AMP utilized in emails, recipients can add items to cart, submit feedback/leave comments, see product items from different angles, play games, and book appointments directly in emails.
Let us deepen into details a little bit.
In 2020, we conducted an AB test which showed that AMP emails do increase ROI by 520%.
Put simply, we built a survey invitation email that had two versions of the very email: AMP, and a traditional HTML one.
Those who saw the HTML version had to leave the email and go to an external form to leave a comment. Those who saw the AMP version were able to share their feedback on our services directly in the email.
The AMP email with its embedded form generated 5.2 times more feedback than a regular HTML email.
There are a few reasons to use real-time data in emails:
To always show the actual number of product items left in stock. So users wouldn't order those which you have run out of.
To provide users with the latest content from your site.
For instance, we utilize real-time content in welcome emails where we share the most recent posts from our blog. We don’t have to build new ones or edit existing emails often.
We built it once, and due to AMP content in emails, blog posts update in emails automatically, without our interference.
If you want to build a promo AMP email that shows users a real number of product items/colors/etc. left in stock, please refer to our “How to Pull Data from Google Sheets into Emails” blog post where we show in detail how to do that.
Image carousel and AMP accordion are meant to save you space in emails.
Image carousel in AMP emails allows showcasing a few product items with the description on one screen or a few photos of the same product from different angles;
It helps you to deliver information, visually divided into categories for better and easier perception. Users on their own choose what piece of information to read first. How does it work? It looks like a real accordion — all info is grouped in blocks. By clicking on any of them, they get to see more details in this section.
Let users confirm their subscriptions in emails with 1 click and see the confirmation right away.
Let users see all possible colors and even choose stuffing for the pizza they are going to offer.
Diverse AMP components even let your users pick the color for their new gadgets right away.
Also, you may let your users book appointments with you directly in their inboxes. Users pick the date and time that suits them.
In summer 2020, we conducted a test that showed that time slots embedded in emails and the ability to book them right in the emails do increase the number of the book time slots compared to regular links to Google calendar and Calendly.
We all love playing games no matter how old we are.
Those brands that know it and utilize gamification in emails do experience increase in user engagement that leads to higher conversion.
AMP is the best and the easiest way to use gamification in email marketing.
For more examples of AMP emails that do increase conversion, that do help brands become more useful for their clients, please refer to our “Ways to use AMP in emails” blog post.
Stripo offers two easy ways to do that:
Stripo offers about a hundred various AMP HTML email templates.
In the “Ways to Build AMP Emails” blog post, we showed 5 more ways how to build AMP email templates with Stripo. Those are as follows:
by using Stripo's AMP blocks;
by using Stripo’s prebuilt AMP modules;
by using and adding code from Gmail Playground into Stripo’s free AMP email templates;
by coding emails on your own with guides
by pulling information from Google Spreadsheets.
AMP emails are supported by the following email clients:
Given that AMP is mostly about dynamic and real-time content, they contain lots of data. To make sure that users’ data is secure, brands need to get allowed to send those AMP emails.
AMP email templates contain dynamic content.
To check if they work correctly, you need to send test emails to yourself and your friends — just running regular screenshot tests won’t help here.
Send as many test emails as you can to different email clients and open them on different gadgets.
Google enabled Stripo’s users to send test AMP emails.
Once your email is ready, you need to push it to your ESP.
You can export your AMP emails to the ESPs on our list that have the “AMP” label on them.
If your ESP supports AMP but is not integrated with Stripo, you need to download your AMP email as an AMP HTML file and then import it into your ESP.
Given that AMP emails do increase conversion, do make emails more meaningful and useful for our clients, we believe they are the future of email marketing.
Take a minute to give them a try with Stripo prebuilt AMP email templates.