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Halloween Email Templates

Searching for eye-catchy Halloween Email Templates? Choose any from our rich collection, customize it down, and surprise customers with a "spooky" Halloween email campaign.

Our Most Popular Halloween Email Templates

Actual and Recently Added

Halloween email design plays an important role in Halloween email marketing. You can either use our prebuilt email templates or build an awesome holiday email from scratch.

With those who prefer the second option, we are about to share a few tips on how to make your festive emails powerful.

1. Festive banners in Halloween emails

Banners are the essence of all Halloween newsletter templates. If they are catchy enough, the chances that recipients will scroll down are high enough.

When we are speaking about Halloween, it is not necessary to add photos of products to banners. It can be anything: an image of a witch flying on her groom, pumpkins, mysterious cats, thunder over woods, etc. 

On top of this banner image, you are welcome to place the details of your sales.

Wrap that in any decorative font.

Halloween Email Templates_Banner Deisgn

Build festive banners for Halloween emails in no time
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2. Backgrounds and decorative elements in Halloween email templates

A bright banner is enough to convince customers to scroll down. But a decorative “spooky” background or element will add some holiday spirit to an entire email campaign.

Remember that Stripo allows adding backgrounds to individual containers, structures, and to entire free Halloween newsletter templates.

As for the decorative elements in Halloween email templates, you can add them in between logical sections in emails.

Halloween Email Templates_Decorative Elements

Spice up Halloween emails with festive background and design elements
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3. Countdown timers

Add countdown timers in your Halloween email templates to let customers know how soon the sale expires.

Yet, with Stripo, you can also add an “Expired timer image”.

It can be anything.

McDonald’s used a hand of the skeleton which held a sign in his hand; the sign said, “Poof! Trick. Treat. Win! Is Gone”.

This was really unusual, and, no wonder, it was widely discussed on email geeks forums.

Halloween Emails_Expire Image

(Source: Email from McDonald's)

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4. Gamification

Gamification in emails is something people are looking for during the holidays.

You can apply a rollover effect to product snippets in Halloween HTML email templates.

You can, say, hide discounts behind pumpkins. Or else, you can hide GIFs of ghosts behind some product snippets.

It could be funny. Maybe it will not improve your CTR, but will definitely have a positive impact on your brand virality. Customers will share engaging emails with their friends.

For instance, in 2020 on Halloween Stripo asked its users to play a game: Users were supposed to catch Spam emails. The amount of the discount for annual subscriptions depended on the number of emails users had caught.

Gamification in Halloween Emails

Word of advice

Halloween is a holiday when you are welcome to use all your rich imagination and implement your weirdest ideas. And Halloween email design matters a lot. 

Prior to sending your Halloween emails over to recipients, be sure to test your emails with our embedded email testing tool.

Please refer to our blog post for more ideas.

Use our prebuilt Halloween Email templates to build powerful holiday newsletters in no time
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