10 best email marketing software for ecommerce
Explore top ecommerce email marketing software! Our review covers the best tools for email marketing in ecommerce, featuring key features and tips to enhance your campaigns and drive success.
MoonMail
Serverless email marketing solution. Offers analytics, segmentation, and automation features.
Mailigen (acquired by Pipedrive)
Offers automation, segmentation, and AI-powered assistance. Provides detailed analytics and reporting.
SmartrMail
Explicitly designed for eCommerce. Features include personalized product recommendations and abandoned cart recovery.
Mailjet
Provides email marketing and transactional emails. Offers collaboration features for teams and advanced automation.
Cakemail
An email marketing platform focused on simplicity and ease of use for small businesses and nonprofits. Features include customizable templates and list management tools.
Gist
All-in-one marketing and support platform. Offers email marketing, live chat, and automation features.
SendX
User-friendly interface with drag-and-drop editor. Features include automation and detailed reporting.
Sender
Known for its simplicity and ease of use. Provides automation, segmentation, and detailed analytics.
Ortto
A unified customer journey and marketing automation platform. Features include multi-channel campaigns, advanced segmentation, and AI-powered analytics.
ActiveTrail
Provides email marketing, SMS marketing, and landing pages. Features include automation, segmentation, and detailed analytics.
Introduction
Leveraging the right email marketing software can be a game-changer in the competitive landscape of eCommerce. These tools are crafted to meet the unique needs of eCommerce businesses, offering features that streamline your marketing efforts, from automation and segmentation to analytics. This guide explores the best software available, focusing on solutions to elevate your marketing strategy, improve customer engagement, and maximize sales with effective eCommerce email marketing examples and strategies.
MoonMail
Serverless email marketing solution. Offers analytics, segmentation, and automation features.
Description:
MoonMail is a serverless email marketing solution that simplifies creating and managing email campaigns. It also simplifies managing email marketing campaigns by offering advanced tools for automation and personalization. What sets MoonMail apart is its cloud-based infrastructure, which enables scalability without needing dedicated servers. The platform provides comprehensive analytics, robust segmentation, and powerful automation features, making it ideal for eCommerce businesses looking to streamline their email marketing efforts. With MoonMail, users can easily target specific customer segments, analyze performance metrics, and automate follow-up sequences, all within a user-friendly interface.
Price and rating:
MoonMail offers a range of pricing plans tailored to different business needs:
- light plan: $59 per month for up to 50,000 emails;
- starter plan: $249 per month for up to 250,000 emails;
- pro plan: $499 per month for up to 500,000 emails;
- enterprise plan: Custom pricing for higher volumes.
Review sites like TrustRadius, G2, and Capterra commend MoonMail for its cost-effectiveness and flexibility. Its average rating is 4.2 out of 5.
Pros and cons:
Pros:
- highly scalable due to serverless infrastructure;
- comprehensive analytics and segmentation tools;
- user-friendly interface with an easy automation setup.
Cons:
- limited features on the free plan;
- advanced customization options can be overwhelming for beginners.
Mailigen (acquired by Pipedrive)
Offers automation, segmentation, and AI-powered assistance. Provides detailed analytics and reporting.
Description:
Pipedrive is a comprehensive email marketing platform that empowers eCommerce businesses to create targeted, data-driven campaigns. Among email marketing platforms, Pipedrive stands out for its user-friendly interface and extensive feature set tailored to both beginners and advanced users. Known for its robust automation capabilities, Pipedrive enables users to streamline their marketing efforts through advanced segmentation, ensuring the right message reaches the right audience. The platform also offers AI-powered assistance, allowing marketers to optimize their campaigns for maximum engagement. With detailed analytics and reporting tools, Pipedrive provides deep insights into campaign performance, making it a powerful tool for businesses aiming to refine their email marketing strategies.
Price and rating:
Pipedrive offers flexible pricing plans to accommodate various business sizes:
- essential: €14;
- advanced: €29;
- professional: €59 (with AI assistance);
- power: €69 (with AI assistance);
- enterprise: €99 (with AI assistance).
Review platforms like TrustRadius, G2, and Capterra highly rate Pipedrive for its user-friendly interface and comprehensive feature set. Mailigen has an average rating of 4.4 out of 5.
Pros and cons:
Pros:
- extensive automation and segmentation features;
- AI-powered assistance for optimizing campaigns;
- detailed analytics and reporting for data-driven decisions.
Cons:
- limited template customization options;
- the learning curve for advanced features can be steep.
SmartrMail
Explicitly designed for eCommerce. Features include personalized product recommendations and abandoned cart recovery.
Description:
SmartrMail is an email marketing tool explicitly tailored for eCommerce businesses. It offers a variety of email marketing tools that help manage customer relationships, automate tasks, and customize campaigns. It stands out for its seamless integration with eCommerce platforms, allowing users to leverage data for highly personalized email campaigns. SmartrMail excels in offering features like personalized product recommendations and abandoned cart recovery, which are essential for boosting conversions and maximizing sales. The platform’s intuitive design makes it easy for users to create, manage, and optimize email marketing efforts without extensive technical knowledge.
Price and rating:
SmartrMail offers a range of pricing options that depend on how many contacts you have. Pricing starts from 0 to 250 contacts:
- essential: $14 per month for 12 emails per contact;
- pro: $99 per month for 24 emails per contact.
According to review sites like TrustRadius, G2, and Capterra, SmartrMail is highly praised for its ease of use and effectiveness in driving sales. SmartrMail has an average rating of 4.5 out of 5.
Pros and cons:
Pros:
- specifically designed for eCommerce, with seamless platform integrations;
- personalized product recommendations drive higher conversion rates;
- effective abandoned cart recovery features to reclaim lost sales.
Cons:
- limited advanced automation options compared to competitors.
Mailjet
Provides email marketing and transactional emails. Offers collaboration features for teams and advanced automation.
Description:
Mailjet is a versatile email marketing platform that caters to marketing and transactional email needs, making it an excellent choice for businesses of all sizes. Mailjet offers a comprehensive range of email marketing features, including automation and segmentation, to enhance campaign effectiveness and improve customer engagement. With Mailjet, users can create, send, and track promotional and transactional emails from a single platform. What sets Mailjet apart is its strong emphasis on collaboration, allowing teams to collaborate seamlessly on campaigns with real-time editing and approval workflows. Additionally, Mailjet’s advanced automation features enable businesses to create complex, multi-step email sequences tailored to user behavior, ensuring a more personalized customer experience.
Price and rating:
Mailjet offers several pricing tiers to accommodate different business requirements:
- free plan: Up to 6,000 emails per month, with a daily limit of 200 emails;
- essential plan: $17 per month for up to 15,000 emails;
- premium plan: $27 monthly for up to 15,000 emails with additional features;
- custom plan: Tailored pricing for higher email volumes and additional features.
Review sites like TrustRadius, G2, and Capterra frequently highlight Mailjet's robust feature set and ease of use. Mailjet has an average rating of 4.3 out of 5.
Pros and cons:
Pros:
- supports both marketing and transactional emails in one platform;
- strong collaboration features for teams, including real-time editing;
- advanced automation for creating personalized email workflows.
Cons:
- the free plan has limited daily sending capabilities;
- the interface can be challenging for beginners to navigate initially.
Cakemail
An email marketing platform focused on simplicity and ease of use for small businesses and nonprofits. Features include customizable templates and list management tools.
Description:
Cakemail is an email marketing platform designed with simplicity, making it an excellent choice for small businesses and nonprofits looking to manage their email campaigns efficiently. It is an email marketing service tailored to help these organizations choose the right tools for their needs. With its user-friendly interface, Cakemail allows users to create professional-looking emails quickly, utilizing customizable templates and intuitive drag-and-drop editing tools. The platform also offers essential features like list management and basic automation, ensuring that even users with limited technical skills can effectively reach and engage their audience.
Price and rating:
Cakemail offers straightforward pricing plans to meet the needs of small businesses:
- free plan: Up to 10,000 monthly email sends;
- growth plan: $9 per month for up to 500 contacts;
- premium plan: $14 per month for up to 500 contacts.
Review sites like TrustRadius, G2, and Capterra appreciate Cakemail for its simplicity and affordability. Cakemail has an average rating of 4.1 out of 5.
Pros and cons:
Pros:
- extremely user-friendly and easy to set up;
- affordable pricing, especially for small businesses;
- customizable templates for quick email creation.
Cons:
- limited advanced features and automation options;
- may not scale well for larger businesses with more complex needs.
Gist
All-in-one marketing and support platform. Offers email marketing, live chat, and automation features.
Description:
Gist is a comprehensive marketing and support platform designed to unify all customer communication channels in one place. Gist offers advanced marketing automation features like smart segmentation, personalized messaging, and automated workflows to optimize eCommerce operations and drive sales. Ideal for growing businesses, Gist combines email marketing, live chat, and automation tools to help users create personalized and effective customer interactions. The platform’s versatility allows businesses to manage customer support, lead generation, and email campaigns seamlessly, all from a single dashboard. Gist stands out for its robust automation features, which enable businesses to automate repetitive tasks, nurture leads, and engage customers at the right moments.
Price and rating:
Gist offers flexible pricing plans to cater to different business needs:
- free plan: Includes basic features with limited usage;
- professional plan: $19 per month for email marketing, automation with 1000 contacts;
- premium plan: $49 per month for advanced features, including priority support and more extensive automation with 1000 contacts.
Review sites like TrustRadius, G2, and Capterra highlight Gist's versatility and comprehensive feature set, with an average rating of 4.2 out of 5.
Pros and cons:
Pros:
- combines marketing and support tools in one platform;
- robust automation features for streamlined workflows;
- includes live chat, which is ideal for real-time customer support.
Cons:
- can be overwhelming for users new to all-in-one platforms;
- some advanced features are only available on higher-tier plans.
SendX
User-friendly interface with drag-and-drop editor. Features include automation and detailed reporting.
Description:
SendX is a powerful yet easy-to-use email marketing platform tailored for small to medium-sized businesses. SendX provides comprehensive email marketing services, including comparisons, features, and pricing tailored for eCommerce brands. Known for its intuitive drag-and-drop editor, SendX allows users to create visually appealing emails without technical knowledge. The platform comes equipped with essential marketing tools such as automation, A/B testing, and detailed reporting, helping businesses optimize their campaigns and achieve higher engagement. With a focus on simplicity and effectiveness, SendX is ideal for teams looking to streamline their email marketing efforts.
Price and rating:
SendX offers transparent and affordable pricing options:
- starter plan: $9.99 per month for up to 1,000 subscribers.
- SendX plus: Tailored pricing for higher subscriber volumes.
Review platforms like TrustRadius, G2, and Capterra consistently praise SendX for its ease of use and efficiency. SendX has an average rating of 4.6 out of 5.
Pros and cons:
Pros:
- simple drag-and-drop editor for easy email creation;
- strong automation capabilities;
- affordable pricing for small to medium-sized businesses.
Cons:
- limited advanced features for larger businesses with more complex needs;
- template customization options could be more flexible.
Sender
Known for its simplicity and ease of use. Provides automation, segmentation, and detailed analytics.
Description:
Sender is an email marketing platform that combines simplicity with powerful features, making it a go-to choice for businesses of all sizes. It ranks among the best email marketing services, particularly for its user-friendly interface and comprehensive features. The platform is particularly praised for its user-friendly interface, allowing users to set up and manage email campaigns quickly without technical expertise. Despite its simplicity, Sender doesn’t compromise on features, offering robust automation, segmentation tools, and detailed analytics to help businesses optimize their marketing efforts. With Sender, even those new to email marketing can create effective campaigns that drive results.
Price and rating:
Sender offers competitive pricing plans that are accessible for businesses at various stages:
- free plan: Up to 2,500 subscribers and 15,000 emails per month;
- standard: $19 for up to 30,000 emails per month;
- professional: $35 for up to 60,000 emails per month;
- enterprise: Custom pricing for larger subscriber lists.
Review sites like TrustRadius, G2, and Capterra commend Sender for its ease of use and effectiveness, earning it an average rating of 4.4 out of 5.
Pros and cons:
Pros:
- extremely user-friendly with a focus on simplicity;
- strong automation and segmentation features;
- generous free plan with a high email limit.
Cons:
- limited design customization options compared to other platforms;
- advanced features may be lacking for large-scale enterprises.
Ortto (formerly Autopilot)
A unified customer journey and marketing automation platform. Features include multi-channel campaigns, advanced segmentation, and AI-powered analytics.
Description:
Ortto is a customer journey and marketing automation platform designed to help businesses create personalized, multi-channel campaigns that resonate with their audience. Ortto is also an email marketing service designed for businesses, providing the tools needed to enhance ecommerce performance and manage customer communications. Ortto’s strength lies in its ability to unify customer data, allowing businesses to build cohesive marketing strategies across email, SMS, social media, and more. With advanced segmentation and AI-powered analytics, Ortto provides deep insights into customer behavior, enabling businesses to deliver the right message at the right time. The platform’s intuitive interface makes it easy to design, automate, and optimize customer journeys for maximum impact.
Price and rating:
Ortto offers a range of pricing plans to suit different business needs:
- professional plan: $599 per month for up to 10,000 contacts;
- business plan: $999 per month for up to 10,000 contacts;
- enterprise plan: $1,999 per month for up to 10,000 contacts.
Review sites like TrustRadius, G2, and Capterra praise Ortto for its comprehensive features and user-friendly interface. Ortto has an average rating of 4.4 out of 5.
Pros and cons:
Pros:
- unified platform for multi-channel marketing and customer journeys;
- advanced segmentation and AI-powered analytics;
- user-friendly interface with powerful automation capabilities.
Cons:
- can be expensive for small businesses with large contact lists;
- some advanced features may require a learning curve.
ActiveTrail
Provides email marketing, SMS marketing, and landing pages. Features include automation, segmentation, and detailed analytics.
Description:
ActiveTrail is an all-in-one marketing platform that combines email marketing, SMS marketing, and landing page creation into a single, cohesive solution. Compared to Constant Contact, ActiveTrail offers similar features and benefits, including affordability, ease of use, and robust email automation, making it suitable for small businesses and beginners. Designed to help businesses of all sizes engage with their audience effectively, ActiveTrail offers powerful automation and segmentation tools that allow for highly targeted campaigns. The platform also provides detailed analytics, giving users insights into campaign performance across multiple channels. With its diverse feature set, ActiveTrail is ideal for businesses looking to manage all aspects of their digital marketing efforts from one platform.
Price and rating:
ActiveTrail offers a variety of pricing plans designed to meet different business needs:
- basic plan: $9 per month for up to 500 contacts;
- plus: $14 per month for up to 500 contacts;
- premium: $351 per month for up to 500 contacts;
- enterprise plan: Custom pricing for larger businesses with additional needs.
Review platforms like TrustRadius, G2, and Capterra rate ActiveTrail highly for its comprehensive feature set and ease of use. ActiveTrail has an average rating of 4.3 out of 5.
Pros and cons:
Pros:
- combines email and SMS marketing with landing page creation;
- robust automation and segmentation tools for targeted campaigns;
- detailed analytics across multiple marketing channels.
Cons:
- pricing can increase quickly with higher contact volumes.
Wrapping up
Selecting the best email marketing software for eCommerce is crucial for building a successful marketing strategy. The tools reviewed here offer many features tailored for eCommerce businesses, including advanced automation, segmentation, and analytics. Integrating these solutions into your eCommerce software can enhance your marketing efforts, drive customer engagement, and achieve your business goals. Whether you want to refine your eCommerce email marketing strategy or explore the best eCommerce software options, these tools provide the foundation for sustainable growth and success.
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