How to personalize emails using Display Conditions

Personalizing your email campaigns has never been easier with Stripo's Display Conditions feature. This video tutorial guides you through the process of setting up Display Conditions to send tailored content to your recipients without the hassle of segmenting your contact base.

There are two convenient ways to incorporate Display Conditions into your email campaigns:

Way 1: In the Editor for a Single Email Campaign

1. Activate the settings for a stripe by clicking on its icon.
2. Navigate to the Conditions tab and enable the Display Conditions option.
3. Assign a name to your condition and input the corresponding code (provided by your ESP).
4. Repeat this process for each stripe, such as male, female, or neutral (optional).

Way 2: In Your Project for Multiple Campaigns

1. Access the Projects tab in your account.
2. Scroll down to Content Display Conditions.
3. Define a condition name and category.
4. Input the opening and closing parts of the condition code (provided by your ESP).
5. Add all necessary conditions to the same category.
6. In the Conditions tab, select the desired category and condition for each campaign.

By following these steps, you'll be able to ensure that recipients from different regions or segments receive personalized content that resonates with their preferences, enhancing engagement and conversion rates.