Salesforce Marketing Cloud Review:
Pricing, Features, Alternatives

We have surveyed Salesforce Marketing Cloud and its alternatives to define the most sophisticated email template builder. Read on to learn more

Looking for the Salesforce Marketing Cloud review? Here you will find SFMC’s pricing, features, and alternatives directly from our experts.
We have thoroughly surveyed SFMC and its leading competitors to define the most feature-rich email template editor. Let’s look at the general info on this email marketing platform:

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What is Salesforce Marketing Cloud?

SFMC is one of the top email service providers for businesses of all sizes and industries. Email Studio in Salesforce Marketing Cloud is a robust tool that enables users to design dynamic messages using drag-and-drop functions, optimize emails for mobile, and benefit from editable templates with custom content blocks.

Salesforce Marketing Cloud Features

  • delivery schedule to minimize manual labor;
  • native integration with Salesforce Sales Cloud to manage vast volumes of data and speed up your business processes;
  • filter to segment your customer base and deliver personalized emails based on subscribers’ data;
  • AI capabilities to analyze the overall customer journey and provide recipients with relevant and timely messages;
  • dynamic emails with interactive content like weather reports and carousels;
  • drag-and-drop AMP blocks;
  • prebuilt templates with custom content blocks.

Salesforce Marketing Cloud Pricing

We cannot compare prices as Email Studio is free and goes as an addition to other Salesforce Marketing Cloud services. This editor can be used by SFMC clients only. You cannot use it to design emails that you are going to deliver via any other ESP.

Salesforce Marketing Cloud Alternatives

Stripo is an intuitive and responsive email design platform. It enables users to benefit from 1050+ prebuilt email templates and 100 000 editable modules. No HTML skills are required.

BEE Free is a popular drag-and-drop editor to build eye-catching emails and landing pages from scratch. With 1210+ email templates, it’s a solid tool for agencies and teams.

Unlayer is an easy-to-use page builder and email editor for ambitious businesses and huge corporations. It’s possible to use it online or embed Unlayer in your application.

To make your choice easier, we have learned everything about Salesforce Marketing Cloud competitors and created this comparison table.

SFMC vs Stripo; SFMC vs BEE Free; SFMC vs Unlayer

BEE Free
Drag-n-Drop AMP blocks
Free Trial
14 days
14 days
Prebuilt email templates
Stock images to use for free
100 000+
millions of images from Unsplash, Pexels, Pixabay
Ability to add custom fonts
(available on paid plans)
eusable content blocks
Ability to hide particular email components on mobile
Email translate service
Smart elements to automate email production

All features, prices, and data were last verified in July 2022. Have noticed any discrepancy — please, contact us at

Top 6 characteristics to take into account
when selecting a suitable email template editor:

  • Responsive template generator

    It is crucial to have a rich library of prebuilt templates you can edit to fit your business requirements. You can use these templates for inspiration and equip them with your logo, images, custom fonts, product cards, and videos to keep your messages brand consistent.

  • If you work with audiences speaking different languages, it’s better to translate your emails to boost your open rates. Such services enable users to translate messages right in the email template builder and export all language versions to your favorite ESP.

  • Bulk actions

    If you need to replace a single element in numerous templates, send to your subscribers hundreds of messages per day, or deliver trigger emails immediately after user actions, check if your editor provides bulk email services.

  • Smart elements

    This feature optimizes your business processes and minimizes mundane tasks. When you need to fill in lots of product cards or upload snippets, smart elements can automate this process and make it much easier.

  • Reusable content modules

    Besides prebuilt templates, you can also benefit from content modules as well. You can save modules like logo, header, menu, and footer to use them across different email marketing campaigns. As a result, you will just have to align content with particular campaigns, while font styles, color schemes, and buttons will need your attention just once.

  • ESP integrations

    Once your responsive and appealing email is ready, it’s vital to have the ability to send it directly to your favorite ESP with a few clicks. Don’t forget to check if your messages are still editable after export in case of urgent changes.

Which email template builder to go for?

There is no single answer to this question. You can select the most appropriate email template builder depending on your preferences, business needs, and resources. We recommend you consider all the 6 core characteristics we mentioned above.

Extra features Stripo can offer to meet your specific needs

Besides the characteristics we mentioned above, we can offer something special for you:

  • helpful technical support for any queries;
  • AMP drag-n-drop blocks to let users embed interactive elements;
  • embedded Photo Editor;
  • rich library with 1100 ready-to-use email templates and 100 000+ free stock images;
  • bank with 100 000+ free images;
  • countdown timer block;
  • ability to delete Editor’s logo from your templates using a free plan;
  • banner generator;
  • custom fonts to make your emails stand out in crowded inboxes.

Comments by Facebook Users

Absolutely LOVE this product. While I’m onto creating my second email, I expect to be a die-hard user for a long time.

I’m so glad you have the save rows/modules and that helps me extremely. I also like the power of “undo”. Thanks!

If I were to change one thing, and seriously I can only think of one, it is this. As I start to use this for my job, and emails for the various brands that we own…I wish there was a way to group emails with either tags or categories. For example: GeoShack is our main brand, and I may have divisions under that… show more

Dear whoever,

I feel like I walked into Heaven when I discovered your company. Over and over again for months and months I have searched for exactly what you are offering – control over my emails. I am THRILLED to have found you. I just hope that it’s not too good to be true since I’ve only played around for a short time but I don’t think so – I feel like this is the real deal.

I just LOVE your interface and the fact that I can actually poke into the HTML and EXPORT IT!!! …

This was EXACTLY what I was looking for!

Thank you so much! This made it easy for me to create beautiful, professional looking emails and with the source code I can use it with our drip marketing system. Brilliant! One of my favorite features is that I can separate projects and the emails and images associated with that project (Client). I would give this program 10 stars if I could!

Great design and great output!

Love Stripo! I have built beautiful templates that we use in our HR onboarding process.

I especially love the new tool that allows you to export directly to Outlook, this makes exporting so fast and easy!