October has passed, and it’s time to sum up the month and tell you about our achievements. In this article, we will talk about our new game in the generator of interactive modules, a completely overhauled Account, as well as the audit that we are currently undergoing to make Stripo even more accessible.
New Name Match game
We are continuing to make the range of games you can generate in our tool wider. In September, we added a Name Match game to our interactive module generator that’ll become a perfect fit for your interactive email campaigns.
This game allows you to calculate the compatibility of two names. Or how well the chosen vacation country suits you. There are many options for use, and you are only limited by your imagination.
For example, you can use this game in your St. Valentine’s Day email newsletter to let you recipients know how they match with their crushes.
Another example is a tourism newsletter. Picking a country to spend vacation is a tough task. So let your recipients check if their choice suits them.
You can easily create this game using a user-friendly interface, and there's no requirement for coding skills to design and incorporate them into your emails. So unhinge your imagination and use this interactive module for your email marketing advantage.
Brand-new Account
We worked on this for a long time and finally presented the new Account (previously referred to as Cabinet) to the public. By updating it, we sought to achieve maximum smoothness of operation, intuitiveness of the interface, and full compliance with the design of our new editor. In the new Account, you will find:
- mobile version, so now you can manage your projects from any mobile browser (mobile applications for iOS and Android are also in development);
- redesigned projects and groups with an inheritance system for convenient work on multiple projects with multiple colleagues;
- intuitive interface where all the necessary functions are in one place;
- simplified personalization through unified links and merge-tags;
- and much more.
Right after the release, we encountered an incredibly large amount of feedback, and the whole team actively did and is still doing everything possible to roll out fixes live as soon as possible.
We made a detailed overview of all the new Account features in our special article, as well as a small video guide where we showed all the features that are available to you.
If you have ideas on how we can improve our account, feel free to create your feature requests here.
WCAG accessibility audit
Stripo continues to push the accessibility trend to the masses and make the platform even more accessible to people with disabilities.
With the release of our new Account, we also began undergoing accessibility audits. We entered into an agreement with a contractor company to test our new office. They provide a list of problems found that we fix. After a successful audit, we will receive a certificate that we are WCAG 2.2 compliant.
WCAG or The Web Content Accessibility Guidelines (WCAG) are a set of guidelines for web accessibility. They are created by the Web Accessibility Initiative of the World Wide Web Consortium (W3C), which is the leading international standards organization for the Internet.
Optimized email code for screen readers
According to the Email Markup Consortium report, 99.97% of tested emails are not optimized for screen readers, and only 0.03% are fully accessible. This situation in email marketing makes life much more difficult for people with visual impairments.
In October, we wrote that we began revising the code of emails created in Stripo to optimize it for screen readers. In November, we completed the process and can safely say that all emails you make in the Stripo editor are now fully compatible with screen readers.
There are over 1 million Stripo users, each sending newsletters to thousands of recipients. Now, every recipient with visual impairments from this number will see the email in their inbox and will be able to read it using a screen reader. This is our modest contribution to such an essential thing as accessibility, and we hope this change will make the world a little better and more comfortable for people with disabilities.
Wrapping up
October was an incredibly productive month in terms of Stripo updates. A new account, a new addition to the stack of games for the generator of interactive modules and the beginning of a thorough testing of the account for compliance with accessibility standards.
We continue our fruitful work for the benefit of the platform and your email marketing success. Follow the news because you will find many more interesting and useful updates in the near future.
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