For writers and content creators, efficiency and reliability are crucial — especially when juggling thousands of words weekly. That’s why we at Stripo always ask our clients how our platform supports their workflow and which features make the greatest impact.
Martim Mariano, co-founder of the creative agency Tudo Bem Escrito, writes a weekly newsletter of 2,500 to 4,000 words. With such a high writing volume, he needed an email builder that was intuitive, reliable, and GDPR-compliant. In this case study, we explore how Stripo became a trusted tool in Martim’s writing process, offering a seamless email-building experience and ensuring his work is always saved — no matter what.
Expert
About Martim Mariano
Martim Mariano is a seasoned communication expert and the co-founder of the creative agency Tudo Bem Escrito, which he runs alongside his wife. With a deep passion for storytelling and strategic communication, Martim helps businesses express their ideas clearly, build confidence in their writing, and craft messages that truly resonate.
He understands that many professionals struggle with writing due to a lack of confidence, structure, or feedback, and his mission is to simplify the process. Whether it’s a newsletter, an article, or a critical email, Martim and his team provide the guidance needed to turn words into impactful business tools.
Tudo Bem Escrito specializes in content creation, copywriting, and strategic communication for various industries. Its clients include financial institutions, tech companies, luxury resorts, pharmaceuticals, and business hubs, each relying on its expertise to enhance their messaging. Its end-to-end email marketing services cover strategy, copywriting, design, and performance analysis, ensuring that businesses reach their customers and engage them effectively.
Challenge: Finding a scalable and compliant email solution
Martim Mariano sends his subscribers a weekly newsletter with inspiring stories and useful tips. These newsletters usually contain about 3,000–4,000 words of text, divided into logical blocks and illustrations. To make such voluminous emails easy and convenient to read, Martim needed a tool to enable him to easily and esthetically design emails — considering that he is not a designer by training.
Before discovering Stripo, Martim relied on MailChimp for his newsletter. While it was a starting point, he soon realized that he needed a more professional and scalable solution. His goal was to elevate the quality of his email campaigns while ensuring full compliance with the GDPR in Europe. As his newsletter grew lengthier, he needed an email editor that would provide greater flexibility, efficiency, and alignment with industry standards.
I needed to switch to something more professional. This allowed me to scale my newsletter and completely align with GPRD rules in Europe; so when I told this to my good friend and partner, Rui Nunes, he introduced me to Stripo, which was love at first sight.
Selecting the right email builder: Why Stripo?
Martim Mariano prioritized usability, design flexibility, integration capabilities, and cost-effectiveness in his evaluation of email builders. He needed a tool to make email creation seamless, support interactive modules, and streamline the review process. Maintaining brand consistency across all campaigns was another key factor in his decision-making process.
Martim initially used MailChimp and later experimented with ConvertKit, neither of which fully met his needs. It wasn’t until his trusted friend and partner, Rui Nunes, recommended Stripo that he found the perfect match. Rui’s expertise and Stripo’s powerful features made the decision clear. With Stripo, Martim gained a professional-grade email builder aligned with his vision — offering the flexibility, compliance, and efficiency he sought.
Stripo offered the advanced capabilities Martim was looking for, enabling him to easily craft high-quality, compliant email campaigns. The transition allowed him to refine the design and content of his newsletter and scale his email marketing efforts without compromising professionalism, efficiency, or regulatory compliance.
How Martim uses Stripo: A streamlined email workflow
Martim Mariano has established an efficient and structured workflow, enabling him to create his weekly newsletter and handle every step of the process himself.
His approach includes the following steps:
- Strategy development: Determining goals, audience segmentation, and messaging.
- Copywriting: Crafting content that aligns with his strategy.
- Design: Usually following the same layout for every weekly newsletter.
- Production: Building emails in Stripo, integrating modules, and ensuring responsiveness.
- Approval: Reading emails out loud, reviewing and adjusting, and preparing for scheduling.
- Testing and deployment: Verifying functionality and sending emails.
While many marketers work with designers, Martim prefers consistency — he sticks to the same layout for each edition of his newsletter. After writing the content in Notion, he turns to Stripo to format and build the email. Stripo plays a central role in this workflow, acting as his go-to tool for email production, formatting, and final review, ensuring that each newsletter is polished, professional, and engaging.
Here is an example of an email newsletter by Martim Mariano:
(Source: Email from Martim Mariano)
No more lost work: How Stripo helps you stay focused and efficient
Since adopting Stripo, Martim Mariano has found peace of mind in his email creation process. While he acknowledges that some technical improvements could further enhance his workflow, what stands out the most is the exceptional support provided by the Stripo team. Their thoughtfulness, responsiveness, and genuine concern for user experience reinforce his confidence in the platform’s development.
One of Stripo’s greatest advantages for Martim is its real-time auto-save feature. As someone who writes between 2,500 and 4,000 words weekly, he knows the frustration of losing work due to technical failures. With Stripo, he no longer worries about this risk.
The moment I realized I could be absolutely cool and calm because you keep saving my text in real-time and there’s no chance of me losing my work, it was a moment of relief and trust. As any experienced writer, I’ve had tragedy knocking on my door in the past, with writing directly on platforms and losing 3,000, 4,000, and 5,000 words in a glimpse. With Stripo, I know that you’ve got my back. And it never failes. Electricity might go out, and you still manage to protect my content. That is priceless.
Stripo’s drag-n-drop editor has proven to be an intuitive, time-saving tool, simplifying the process and making email formatting easier. This level of efficiency and security is invaluable for a writer balancing multiple responsibilities.
Wrapping up
For Martim Mariano, Stripo has become more than just an email builder — it’s a trusted companion in his newsletter creation process. From the moment he transitioned from MailChimp, he found a platform that aligns with his workflow, offers intuitive design tools, and, most importantly, ensures the security of his work. While he looks forward to future enhancements, Stripo’s drag-n-drop simplicity, real-time auto-save, and dedicated support team have made a significant impact on his business.
As a writer managing high volumes of content each week, Martim values tools that streamline his process without unnecessary complexity. With Stripo, he can focus on what matters the most — delivering high-quality content to his audience — without the fear of losing progress. His experience showcases how the right email builder can enhance productivity and peace of mind, making Stripo an essential part of his creative workflow.
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