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22 June

Review of Top 10+ Email Services Providers

Stripo / Blog / Review of Top 10+ Email Services Providers

Email service providers play an important role in the marketing industry. Thanks to them, marketers worldwide can run their campaigns, send bulk marketing emails to multiple email addresses, lead business communications, track campaign progress, and much more.

EPSs automate most email marketing processes, like email workflows, delivering dynamic content, tracking your NPS, measuring essential metrics, and many other things.

Finding and choosing the right email providers for your company is a step toward marketing success. And in this article, we will analyze the most popular email service providers among Stripo users. And all so that you can find your ideal solution that will work perfectly in synergy with Stripo. Which is the best email service provider? Let's find out.

Integrations with ESPs and Email Clients_Stripo

See the full list of ESPs Stripo is integrated with
Read on

Quick introduction

Our marketers analyzed Stripo users and what email services they use. As a result, we got the following to help you choose best ESP for your business:

  • Mailchimp

  • AWeber

  • eSputnik

  • Amazon AWS

  • SendinBlue

  • Braze

  • Klaviyo

  • Active Campaign

  • SendGrid

  • HubSpot

  • Amazon

While users also use many other service providers, the above email clients are the most popular, with the highest percentage of template and email integrations through Stripo. We will break down all these email services, their strengths, distinguishing features, supported languages, and more.

1. Mailchimp

Mailchimp is one of the industry's most well-known email tools, and the numbers don't lie. At the end of January 2022, the total market share of the platform was 11.1%. And this is a huge success for the company has been going since its foundation in 2001.

The Mailchimp Email Service Provider

Available in: 

  • English;

  • Spanish;

  • French;

  • Portuguese;

  • German;

  • Italian.

Email service provider advantages:

  • Instagram, Google Remarketing, and Facebook integration to place ads and track customers;

  • multi-user support;

  • member rating to detect potential VIP customers;

  • landing pages generator — you build landing pages for your emails;

  • survey generator — Mailchimp allows building surveys, which you can eventually add to your emails (not embed, just add link);

  • free to use - this free email provider makes its functionality freely available and allows you to send up to 12,000 emails until you reach 2000 subscribers;

  • easy to import contacts from other ESPs.

Its unique feature:

  • сomparative metrics. Mailchimp allows users to track their analytics in detail and compare their performance with those of other users on the platform. And it's all wrapped up in an easy-to-understand Visual Report Dashboard which also has Google Analytics integration;

  • email forwarding. This feature allows your users to forward and share your emails with their friends, with even a notification email attached.

Mailchimp-Forwarding

(Source: Email from CNN)

Once your customers have hit the Forward button, they must fill out the form with their friend’s name and email address. What's the use of it? Please, read below:

Mailchimp-Forwarded-Email

AMP4Email support

Not yet.

2. AWeber

Founded in 1998, AWeber was the first email service provider to offer email automation. Today they help hundreds of thousands of small businesses, side-hustlers, and creators grow their businesses by connecting with their customers and prospects through multiple channels. AWeber allows customers to plan, design, and send emails, create automations/workflows, build landing pages, and collect payments.

Available in: 

  • English.

Email service provider advantages:

  • feature-rich free plan for up to 500 email subscribers;

  • hundreds of email, landing page, and sign-up form templates;

  • landing page builder with an eCommerce drag-and-drop editor;

  • web push notifications;

  • 24/7 award-winning customer support;

  • Canva is built directly into the user interface. You don’t need to leave your AWeber account to create amazing graphics in Canva;

  • free migration services - AWeber will move your templates, landing pages, lists, subscribers, automation, forms, and more from another ESP;

  • integrations with 700+ other marketing tools;

  • message editor that lets you write and format emails super fast.

Its unique feature:

  • Auto Newsletter - Content creators can automatically generate and send a newsletter to their list whenever they publish a new video, blog, podcast, or product. It’s a set-it-and-forget way to stay top of mind with subscribers and get more eyes on your content.

  • drag-and-drop AMP carousel - Add an AMP image carousel to your emails with no email coding.

  • AWeber Smart Designer — this intelligent design assistant automatically builds amazing-looking email templates with your existing branding in seconds. By using your website or a social media URL, AWeber can instantly pull in logos, images, and colors to create a gallery of custom-branded email templates.

AMP4Email support

AWeber was one of the first email service providers to support AMP technology and already allows AWeber users to add AMP polls and carousels to their emails. They are on Yahoo’s trusted AMP sender list, making sending and receiving AMP emails easier.

3. eSputnik

This email service provider was founded back in 2012. eSputnik made it one of the best email service providers in Eastern Europe. Among its awards was the Best Customer Communication Tool award at the Berlin Expo 2018.

eSputnik_Landing Page Image

eSputnik may boast about having 9 out of 10 prominent Ukrainian businesses as a client; also, the vast majority of eCommerce in Eastern Europe have preferred eSputnik over other top email tools for business.

eSputnik_Page with Email Examples

I love their blog. All the articles are based on their own experience and analysis of the behavior of their clients’ subscribers, processed by the AI specialists. 

On their website, you may also find over 2 500 email examples.

Available in: 

  • English;

  • German;

  • Ukrainian;

  • Russian. 

Why did we put this section into our review? — Because multi-language support is very important for some businesses.

Email service provider advantages:

  • omnichannel — uses text messaging aka SMS, emails, messengers, web- and mobile pushes. Great decision to reach out with a mobile-push reminder to those who got registered for an event with you or to let customers know the sale is about to expire in a few hours. Omnichannel increases your ROI; 

  • email workflows — for all the trigger emails, like abandoned carts, a sequence of reminders, welcome series, reactivation emails, etc. All these emails are to help you keep your customers updated and stay in touch with them 24/7;

  • product recommendations — use ready recommendation blocks to send your customers only the offers they’re most interested in at the current moment. Fill such sections as Also bought, You may also like, Similar products with complementary recommendations to increase the average check and encourage repeat purchases;

  • click map — it shows which links and CTA buttons were clicked.

Its unique feature:

  • complex segmentation — they use the Event Method to track visitors’ behavior on your website, on other sites, purchase and payment history, email activity, and even Offline Events. Track the necessary data with web tracking (also available in the system) or send via API events and use it to target each segment of your audience with relevant offers;

  • dynamic contact groups — the system automatically includes contacts who meet and eliminates those who no longer meet certain criteria;

  • online drag-and-drop email editor - this intuitive WYSIWYG editor allows you to quickly and easily design emails for your newsletter. Built-in email templates include AMP support, multilingualism, dynamic content, real-time personalization, responsiveness, and mobile-friendliness and can be customized to suit any business need.

AMP4Email support

Does eSputnik have support for AMP? Yes, it does. With eSputnik, you can send AMP emails via both the SMTP and API methods. In addition, Stripo supports the direct export of AMP emails to eSputnik in a couple of clicks, allowing you to immediately use the created emails for sending without difficulties.

4. Sendinblue

Sendinblue is a popular email provider and one-stop solution. It was founded in 2012 and offers cloud-based digital marketing tools to over 80 000 growing companies worldwide. You may find famous companies like Louis Vuitton, Michelin, Haribo, Tissot, Fujitsu, and Greenpeace, among their customers. 

SendinBlue Homepage_Email Service Providers

Available in:

  • Dutch;

  • English;

  • French;

  • German;

  • Italian;

  • Portuguese;

  • Spanish;

Sendinblue did not appear on our list of free email service providers accidentally. It has great functionality to offer. You can find a full SendinBlue review here.

Email service provider advantages:

  • multiple app integrations like Shopify, WooCommerce, WordPress, BigCommerce, and Magento;

  • advanced statistics and reports;

  • Facebook Ads to help businesses increase outreach;

  • send time optimization powered with machine learning— users receive emails at the moment when they are most likely to read it (the time when they normally open your emails);

  • landing pages generator. 

Its unique feature:

  • WYSIWYG email editor with professional message formatting tools for creating unique emails for campaigns within the one service provider;

  • transactional email management is suitable for both large and small businesses. Sendinblue provides a library of various transactional emails or creates an email from scratch using internal tools.

AMP4Email support

Not yet.

5. Amazon SES

Initially, this email service was developed for the internal needs of the Amazon company but is now available for users worldwide. As a product of the world’s biggest internet retailer, I suppose they know how to deal with promo and transactional emails.

Amazon SES_Home Page

Available in:

  • English;

  • Bahasa Indonesia;

  • Arabic;

  • Japanese;

  • Korean;

  • Chinese;

  • German;

  • French;

  • Russian;

  • Spanish;

  • Italian;

  • Portuguese;

  • Turkish.

Email service provider advantages:

  • shared, dedicated, and owned IP addresses for maximum flexibility;

  • incoming emails — your central inbox is synchronized with AmazonAWS. Once there is a new email from the customers in your inbox, you get a notification to your Amazon account;

  • 62 000 first emails for a free email account;

  • detailed email performance analysis tools;

  • the free plan includes sending 1000 emails to try out this free email service.

Its unique feature:

  • mailbox simulator to test emails and simulate successful deliveries, hard bounces, out-of-office responses, or recalls;

  • reputation dashboard to track issues that could impact email deliverability.

Reputation dashboard_AWS

(Source: AWS)

AMP4Email support

Amazon SES provides out-of-the-box AMP support, making it easy to export interactive emails from Stripo to Amazon SES. This is unique for free email service providers.

6. Braze

This email provider was founded in 2011 and is a popular representative of email services that help businesses to put their email campaigns on track. Braze is a great option if you're looking for a multi-language email service that can seamlessly span multiple channels and combine sophisticated personalization options.

Free Email Service Provider_Braze

Available in:

  • Arabic;

  • Burmese;

  • Catalan;

  • Chinese;

  • Czech;

  • Danish;

  • Dutch;

  • English;

  • Esperanto;

  • Estonian;

  • Ewe;

  • Filipino;

  • Finnish;

  • French;

  • Georgian;

  • German;

  • Greek;

  • Hebrew;

  • Hindi;

  • Hungarian;

  • Indonesian;

  • Irish;

  • Italian;

  • Japanese;

  • Korean;

  • Malay;

  • Norwegian;

  • Nynorsk;

  • Polish;

  • Portuguese;

  • Russian;

  • Spanish;

  • Swedish;

  • Thai;

  • Ukrainian;

  • Vietnamese.

Email service provider advantages:

  • emails personalization via Liquid personalization helps customize emails according to users' names, previous app and web interactions, locations, preferred languages, and much more;

  • native cross-channel and channel-agnostic support;

  • marketing lead database, which includes a representation of all marketing interactions between each potential customer and your company, including website visits, email clicks, rating changes, and data updates history;

  • you can use a simple CSV file to import contacts from other ESPs.

Its unique feature:

  • dynamic segmentation of your audience. Instead of static lists, this email service updates data in real-time, which provides marketers with fresh lists of audience groups based on various criteria;

  • customer journey management and optimization. Braze uses a rather unique tool among email services called Braze Canvas. It is a flexible customer journey management solution that helps you easily visualize, organize, and optimize coordinated email marketing and multi-channel communications flows.

Customer journey_management and optimization_Braze

(Source: Braze)

AMP4Email support

Braze was one of the first email tools and customer engagement platforms to support AMP for email. As a result, your dynamic mail can be easily exported to this email client.

7. Klaviyo

Klaviyo is on the list of popular email services for a reason. It is a powerful email marketing platform for businesses of all sizes and industries. The capabilities of this free email service are often used in conjunction with platforms like Shopify to help business owners create a holistic marketing ecosystem and create a clockwork email marketing process.

Free Email Service Provider_Klaviyo

Available in:

  • Bulgarian;

  • Chinese;

  • Croatian;

  • Czech;

  • Danish;

  • Dutch;

  • English;

  • Estonian;

  • Finnish;

  • French;

  • German;

  • Greek;

  • Hindi;

  • Hungarian;

  • Icelandic;

  • Indonesian;

  • Italian;

  • Japanese;

  • Korean;

  • Latvian;

  • Lithuanian;

  • Norwegian;

  • Polish;

  • Portuguese;

  • Romanian;

  • Russian;

  • Slovenian;

  • Spanish;

  • Swedish;

  • Thai;

  • Turkish;

  • Ukrainian;

  • Vietnamese.

Email service provider advantages:

  • advanced reporting and analytics. Klaviyo reports are extremely detailed and flexible among free email services. This platform has Predictive Analytics which helps to provide users with actionable insights into predicted CLV, gender, age, expected date of next order, and more;

  • high priority customer support with Help Center, email support, and live chat;

  • multi-user support;

  • free plan available to get acquainted with free email service.

Its unique feature:

  • data integration and storage. This feature is unique for email marketing services. Klaviyo includes over 40 default data fields for more convenient collection, segmentation, and storage of data about your customers.

AMP4Email support

Not yet.

8. Active Campaign

ActiveCampaign is a popular representative of email managing tools and a full-fledged email marketing automation platform with CRM functionality. This email provider is on the list of one of the most popular email clients as it is used by over 150,000 businesses worldwide.

Best Email Service Providers_Active Campaign

Available in:

  • Czech;

  • Dutch;

  • English;

  • French;

  • German;

  • Hungarian;

  • Indonesian;

  • Italian;

  • Polish;

  • Portuguese;

  • Brazilian Portuguese;

  • Russian;

  • Slovenian;

  • Spanish.

Email service provider advantages:

  • integration with Zapier for a more convenient connection of various web applications (Google Drive cloud storage for example) to ActiveCampaign to automate common business tasks and save time;

  • intuitive API allows users to easily and quickly integrate the system into their existing business application ecosystem.

Its unique feature:

  • сonditional content allows users to dynamically change the content of emails for each audience contact. From blocks of text to images, everything can be changed depending on what web pages have been viewed or how contact has been tagged;

  • Event Tracking feature for more effective communication with contacts about specific actions they have taken in the system. An extremely useful feature to increase the personalization of your email campaigns.

Event Tracking feature by Active Campaign

(Source: Active Campaign)

AMP4Email support

Active Campaign is planning to have support for AMP in 2022.

9. SendGrid

SendGrid is one of the popular cloud-based email providers that allows you to send emails without having to maintain email servers. This allows users to easily and quickly integrate the system into their existing business application ecosystem. This platform was founded in 2009 and since then has been supporting email marketing referrals for over 82,000 businesses worldwide.

SendGrid_Home Page

Available in:

  • English.

Email service provider advantages:

  • dedicated IP to increase email deliverability;

  • spam messages testing allows you to test your emails via powerful spam filters to optimize your deliverability and avoid spam filters;

  • multiple app integrations like Zapier, Airtable, and Google Drive cloud storage for free storage in the cloud;

  • free plan with 100 free emails per day.

Its unique feature:

  • A/B testing;

  • robust reporting and analytics allow users to analyze your prospects with detailed insights.

AMP4Email support

Not yet.

10. HubSpot

The Hubspot email provider can justifiably hold the title of one of the best email providers on the market, with a market share of 5%. With HubSpot, you can create stunning conversion-ready emails and learn from valuable insights and reports on how your emails perform with your customers and your domain.

The HubSpot Email Service Provider

Available in:

  • Dutch;

  • English;

  • Finnish;

  • French;

  • German;

  • Italian;

  • Japanese;

  • Polish;

  • Portuguese (Brazil);

  • Spanish;

  • Swedish.

Email service provider advantages:

  • it's free. Hubspot is one of the most popular free email service providers where you can try out all the functionality available for a free email account;

  • integrations with Twitter, Facebook, and LinkedIn for more convenient work with social media;

  • shared data. You can freely share files with valuable marketing insights across your integrations and colleagues.

Its unique feature:

  • landing page editor. This feature allows you to create your landing page templates or use ready-made ones;

  • paid ad tracking to analyze your performance on Linkedin, Facebook, and Google Ads.

The HubSpot Landing Page Builder

(Source: HubSpot)

AMP4Email support

Not yet.

11. Campaign Monitor

Campaign Monitor was founded in 2004. According to research, over 5% of email marketers worldwide use this ESP. You may find Adidas, Chandon, Austrian Red Cross, Soho, and Penguin Random House among a wide variety of its famous customers. No wonder it is said to be one of the world's best email marketing service vendors.

Campaign Monitor_Landing Page

Available in:

  • English.

Email service provider advantages:

  • its blog. I find it informative and engaging — they share tips on how to improve transactional emails’ results;

  • it offers a “journey” to inspire you to create your workflows. Before you dive right into this journey, you may even specify the industry you are in to get more specific recommendations;

  • there are two types of transactional emails — the classic ones (you build them by using API and asking developers for help) and the smart ones.

Its unique feature:

  • they do allow sending interactive emails (not to confuse with AMP emails);

  • CSS support — they show you what CSS elements are supported by multiple email clients and numerous devices. It lets you know even before testing emails that some elements will not render in an explicit email client.

AMP4Email support

Not yet.

Comparison table

This email service provider review would be incomplete without the comparison table.

 
Smart Send
Click/Hit Map
Support for AMP
Drag-n-Drop Feature
Sending emails in multiple languages
AI-based Recommen-dation System
Landing Page Generator
Brand Email Styles Generator
Mailchimp
+
+
-
+
-
+
+
+
AWeber
-
-
+
+
+
-
+
+
eSputnik
+
+
+
+
+
-
-
-
Amazon
-
+
+
-
+
-
-
-
SendinBlue
-
-
-
+
+
+
+
-
Braze
+
-
+
+
+
+
-
-
Klaviyo
+
+
-
+
+
+
-
-
Active Campaign
+
+
-
-
+
+
-
-
SendGrid
-
-
-
+
-
+
-
-
HubSpot
+
-
-
+
+
+
+
-
Campaign Monitor
-
+
-
+
+
-
-
-

All these tools require paid subscriptions, but they either give 2 500 - 12 000 emails per month for free or give a free account for a month with limited free service. So you get your chance to try them out prior to switching from your current ESP to a new one before joining paid users.

We do want to remind you that Stripo is integrated with all these ESPs.

Final thoughts

As you can see, there is no such term as “the best email service provider for business” as each brand and each business picks a tool that meets its needs.

We hope our review of the world's top ESPs will have you choose the right one for your business.

Ready to give a new ESP a try? Build an email with Stripo and push it to your new tool.

Dexter Newport 4 months ago

Mailchimp is good, but it definitely has a lack of languages.

Anton Diduh commented to Dexter Newport 3 months ago

Hello! We agree that the lack of the necessary localization can greatly hinder the creation of an effective workflow. However, you can always choose alternatives with a wide variety of localizations)

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