Discover the latest updates to Stripo that can help you take your email marketing game to the next level. Today I'm going to share with you two key features: optimizing Gmail promotional tabs and using artificial intelligence to improve subject lines and hidden preheaders.
Gmail promotional tabs with Stripo
Email annotations breathe new life into promotional messages found in the Promotions tab by incorporating engaging elements such as images, exclusive deals, and time expiration dates.
By annotating your emails, you enable Gmail users to explore and engage with your promotional content straight from their inbox. Within the Promotions tab, users can simply click on the annotated text or image to uncover more details about the offer, all without the need to open the email itself. This seamless experience not only enhances user interaction but also streamlines the promotion discovery process.
With Stripo, you can create three types of promotional emails: product carousels, single images, and deal annotations. Product carousels let you feature up to 10 unique images, single images display promotional information with an image, and deal annotations showcase text-based promotional information. Track the performance of your email annotations with a tracking pixel, and compare open rates for emails with and without annotations. Read more about Gmail promotional tabs with Stripo here.
Improve subject lines and hidden preheaders using AI
Stripo now offers an AI content improver to help you generate better subject lines and hidden preheaders. To activate this feature, go to the Projects settings and enable "Improve Subject Lines and Hidden Preheader using AI." You can also provide a brief description of your business specialization to help the AI better understand and generate the best texts for you.
Using AI, you can generate subject lines and hidden preheaders faster and more effectively. Choose the best option from the provided list, or click "Suggest more" to get additional suggestions. Learn more about using AI to improve your email subject lines and hidden preheaders here.
Wrapping up
By harnessing the power of Stripo's new updates, you can create eye-catching emails that drive user engagement and conversions. Stay up-to-date with Stripo's latest features to ensure your promotional emails stand out and maximize the impact of your email marketing campaigns.
As always, you can find more information about our new functionality on the “Release notes” page.
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