How can you find the perfect email marketer for a project? Concerns about the quality and reliability of email marketing services and the prudence of investing money in this type of work can be a real challenge. This article tells you how freelancers can be your secret weapon in crafting outstanding email campaigns. We’ll explore how to find and collaborate with them and how hiring Stripo-certified email marketers can upscale the impact, efficiency, and profitability of your marketing strategy.
Is freelance marketing worth it?
Let’s take a look at some impressive statistics:
- 38% of the U.S. workforce are freelancers;
- 62% of companies favor hiring freelancers instead of staffing firms to complete projects faster;
- 38% of HR costs (as well as office rent, equipment costs, and other expenses for regular employees) can be saved by businesses by hiring freelancers;
- 61% of freelancers have 2–3 skill specializations, so they can be engaged for several tasks in related fields;
- freelancers are 2.2 times likelier to use generative AI than regular employees, showing that they keep up with the times.
Is freelance marketing legit?
If you are afraid of being victimized by scammers and want assurance of professional services and accountability, it is better to turn to well-known resources. Platforms like Upwork, Freelancer, and Fiverr connect freelancers with clients who need assistance with digital marketing and other services, offering a readily available, affordable, and diverse pool of talent.
The platform’s terms of service, combined with its payment and dispute resolution systems, provide a framework that respects the legal rights of both freelancers and those hiring them. This legal framework helps mitigate the risks associated with freelance work, including issues related to contractual obligations and intellectual property rights.
How to choose a freelance email marketer
- Define your email marketing goals: Before looking for an email marketer, be clear about what you want to achieve with your campaigns. For example, do you want to increase the number of your subscribers, improve your open rates, increase your conversion rates, or generate leads? Understanding your goals will help you find the right email specialist.
- Choose the types of email marketing services you need: Email marketing encompasses a variety of services, including email template design, content creation, list segmentation, automation setup, and analytics. Knowing what services you need can help you narrow down your pool of candidates to those who specialize in those services.
- Determine your budget: The cost of email marketing services varies depending on the complexity of the campaign, the experience of the marketer, and the expected results. Determine a budget range that fits your goals and the level of expertise you’re looking for.
- Simplify your search: Use the platform’s filters to narrow down your search based on the type of service needed, skill level, time to complete a task, and price.
- Review portfolios and ratings: Look for email marketers with experience in your industry or with campaigns similar to the one you’re planning. Positive feedback and successful cases are good indicators of a specialist’s reliability.
- Ask for more details: Ask what tools the specialist works with (e.g., Mailchimp, Constant Contact, etc.) and whether they can integrate the email campaign into your overall marketing strategy.
How to agree on terms of cooperation
- Define a clear scope of work: Once you've selected an email marketer, outline a clear scope of work, including deliverables, timelines, and milestones. Agree on terms of review and feedback that are comfortable for both parties.
- Set up a reporting process: Discuss the metrics that will be used to measure success.
- Make adjustments: Email marketing is an ongoing process that requires adjustments based on campaign performance. Work together with an email marketer to analyze the results and improve your strategy.
Integration of Stripo with Fiverr
If you're looking for a contract email marketer, we're happy to announce that Fiverr has added a section for certified Stripo specialists. All of them took a course on working with our email editor, confirmed their skills, and can build professional interactive emails with Stripo for various business purposes.
Among the experts, you will find those who will help with design, HTML сustomization, A/B testing, and SEO optimization, and many who are proficient in DKIM and other valuable skills.
Here are some of the benefits of working with Fiverr:
- cost-effective solutions for digital marketing needs;
- access to a global, diverse pool of freelancers skilled in various marketing strategies;
- flexible and scalable services that are suitable for businesses of all sizes and needs;
- a user-friendly payment system;
- security and safety of cooperation.
Here is what Stripo’s certified experts share about themselves.
Interview Expert
The core of what I do is graphic design. In 2021, I left my Senior Graphic Designer position to start Artelle Creative, a design studio that specializes in marketing design, branding, and websites for e-commerce and traditional brands.
During the past five years, I’ve been focusing heavily on design for e-commerce marketing, with a large chunk of the work being email design. I typically work with marketing departments or directly with decision-makers in smaller companies, focusing on designing email campaigns and automations. In some cases, I also help with automation and campaign setup.
My clients always receive my best work because there is no learning curve for new platforms—everything is made in Stripo, which is a huge time saver.
Interview Expert
I’m a seasoned freelancer with eight years of experience. Over the years, I’ve delved into various projects encompassing email design, website development, front-end development, email signature development, and aligning DKIM, DMARC, and SPF authentication protocols for professional emails.
Although I began as a website developer, my primary focus and core skill set have evolved toward email automation.
Wrapping up
Stripo’s integration with Fiverr offers businesses easy access to experts in email marketing who are trained to use Stripo to create engaging emails. These certified marketers can help make your email campaigns more effective and cost-efficient.
Hiring through Fiverr allows companies to find skilled professionals quickly and to scale their email marketing efforts as needed without overspending. This setup streamlines the process of enhancing email strategies with expert help, keeping projects on budget and on target.
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