September was a very fruitful month for us in terms of improving Stripo and its ecosystem in the form of various supporting tools. In addition, this month, we started a new phase towards an important aspect of email marketing — accessibility.
So, let's go into a little more detail about all the achievements.
Interactive module generator has three more games now
When we launched our interactive module generator in July, we said that we had big plans to update it and you should expect new games. As we promised, in September, we released three new games that can be generated through the convenient interface of our generator.
- Scratch game. In this game, you can create a secret message or give the recipient a promo code, which they must reveal through the scratching color coating like in lottery tickets.
- Wheel of fortune. Give away promo codes and prizes or create games using the wheel of fortune. Let recipients test their luck by spinning the wheel and seeing what it reveals.
- Picture quiz game. Give your subscribers a riddle, and the answer will be in the assembled puzzle.
For example, this is what the finished picture quiz game looks like.
You can generate all these games in an intuitive interface, and you don’t need coding knowledge to create and implement them in your email. We can't wait to see what emails you can build using these ready-made game mechanics.
Two-factor authentication is now live in Stripo
First, let's look at what this two-factor authentication is and why it’s needed. Two-factor authentication (or 2FA) is an additional security measure used to verify the identity of individuals attempting to access an online account. After entering their username and password, users are asked for extra information before being granted access.
Now, in Stripo you have the option to activate 2FA or Multi-Factor Authentication (MFA) to enhance the security of your account. This helps protect your account from various security risks, including phishing, brute-force attacks, credential abuse, and similar threats based on user passwords and accounts.
You can now choose to authenticate through dedicated two-factor authentication apps such as Google Authenticator, Authy, or Duo. In addition, double authentication can be carried out through a one-time code, which we will send to you by email.
Steps in improving email accessibility within Stripo
This year, the Email Markup Consortium released an Accessibility Report, which revealed some terrible news: 99.97% of HTML emails tested contain accessibility issues categorized as “Serious” or “Critical.” As a result, we have the fact that only 0.03% of emails are fully accessible.
What does this mean? Almost all emails that end up in inboxes are poorly or completely non-optimized for screen readers. People with visual impairments simply can’t find out what is in these emails since screen readers can’t read the email out loud for them.
What steps do we take to address this? Soon we will finalize the code of our emails and they will be fully optimized for screen readers. Since we have almost 1 million users, and all of them create a lot of emails in our editor, we believe that this change will be a huge contribution to the world of accessible newsletters.
In addition, the product team is working on “Accessibility precheck” functionality. The main idea is that Stripo will check emails for compliance with accessibility standards (email code, color contrast, etc.). We will indicate which email elements are not compliant with accessibility and recommend how best to fix them.
The code update will be released in the coming weeks, while the "Accessibility precheck" will be released later.
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