Super Bowl: Email Marketing Ideas and Subject Lines

Super Bowl is one of the most anticipated sports events of the year. All Americans look forward to it, but advertisers barely send such emails, because television ads cover a lot. So, now is the perfect time to send the Super Bowl emails as you still have time to take the niche!

Some facts about Super Bowl

Before we dive into ideas for a powerful Super Bowl email campaign, we want to share some facts about this game:

• this year, the game will take place on February 13th, at SoFi Stadium in Los Angeles, CA;

• Eminem, Dr Dre, Snoop Dogg, Kedrick Lamar, and Mary J Blige are performing at the halftime show.

• NBC will broadcast this event;

• the most watched Super Bowl Game ever took place in 2015, with over 114.44 mln viewers on NBC.

So, the game will take place in less than a week. This means, we still have some time, yet we need to hurry with our ads.

Super Bowl email marketing ideas

The content of the email does depend on the services your company provides.

Super Bowl email marketing ideas for sports bars and restaurants

Given that this event is strongly associated with food, beer, and competition, we believe these email marketing ideas for Super Bowl will generate you some profit and will let your emails go viral.

1. Warm up your audience by highlighting some bright moments

You might want to remind your customers about the game way before the event itself. This makes the event even more anticipated.

Highlight some memorable moments from the previous season or share some news about football players.

(Source: Email from Fathead)

Discounts are optional in these emails.

2. Run quizzes

Offer discounts only to the “Winners”. 

Run some small competitions, games, quizzes, ask questions like “How many touchdowns has this player scored for his team”, “What time did the best player of a season score a final touchdown”, or “Solve this puzzle and get 10% off”.

You can make these quizzes interactive so that your customers answer directly in the email.

If you don’t feel like playing games this year, skip to the next newsletter idea.

3. Cut prices big

The final game of the season is a big event. And just like with every holiday, customers expect you to give generous discounts. 

(Source: Email from D'Artagnan)

4. Let users pre-order stuff 

It is important to mention that a customer can make a pre-order with delivery on day X.

For those who have already made an order, you may send a follow-up email to let them know that everything is okay with their order and it will be delivered on time.

5. Send a friendly yet final reminder email

Reach out to those who haven’t made an order yet.

Let them know they still have some time left for an order to get delivered or for a takeaway.

(Source: Email from D’Artagnan)

6. Promote new items on your menu

Even though we all have our favorite food and drinks, we don’t mind giving something new a try.

Be sure to mention this in your Super Bowl newsletters.

(Source: Email-competitors)

7. Share the NFL schedule

If you run a sports bar and have rights! to play/broadcast the games, be sure to add the schedule of the games in your emails so that guests know when exactly they need to come.

(Source: Email from D & B Restaurants)

Super Bowl email marketing ideas for Football clubs

1. Highlight the most memorable events of a previous game

Communicating with your team’s fans is important. You need to constantly reach out to them.

And highlighting the moments your team is proud of is a good reason to send an email to your fans.

(Source: Email-competitors)

2. Giveaway tickets

Apart from selling tickets, you might want to let the most staunch fans win them.

(Source: Stripo’s template)

3. Sell merch 

Remind your subscribers they can support their favorite team wearing the team’s merch.

(Source: Email from Fathead)

4. Remind your team’s fans to check subscription for NBC 

Remind your subscribers to check their subscription for a sports channel. 

Let them know if they don't have a recurring subscription, they can get a 1-game subscription. Be sure to check first if in 2022 this option is still available.

5. Share a list of sports bars that have rights to play/broadcast the game

It would be really nice of you if you share a list of the sports bars and channels that have rights to play the Super Bowl 2022.

Be sure to mention if this is going to be live or a recording of the game.

6. Praise your best fans

Thousands of people have been supporting your team all this time. Maybe, after or before the Super Bowl game, it’s time for you to praise them? At least, the most staunch ones. But how do you choose one? Well, asking them tricky questions about the season of 2021 is a good way out here.

(Source: Email from Chicago Bears)

The Super Bowl email subject lines

The subject line is an essential part of a Super Bowl email marketing process. You need to make sure your subscribers will open your email and take the action you want them to. 

We’re gonna share the best, in our opinions, subject lines for Super Bowl emails.

1. D’Artagnan — Final Day! Score BIG for Super Bowl.

2. M&M’s — The Super Bowl is Better with M 🏈.

3. Adweek — 8 Biggest Super Bowl Trends.

4. PC Magazine — Super Bowl LV Shows the 5G World That Wasn't.

5. Dallas Museum of Art — Cheer for Team Art this Super Bowl weekend!

6. Two Peas & Their Pod — 20 Best Super Bowl Recipes.

7. Fathead — GET READY FOR SUPER BOWL LVI! 🏈🎉.

8. Billboard — Dr. Dre, Snoop Dogg, Eminem, Mary J Blige & Kendrick Lamar Set for Pepsi Super Bowl LVI Halftime Show.

9. Chicago Bears — Bears Direct: Building on Positives.

10. Purity Products — Score! Hurry in, your $30 Savings is here.

11. D & B Restaurants — Football is back 🏈 WATCH with us TONIGHT!

12. D & B Restaurants — It's our FAVORITE day of the week 😁.

13. Fathead — 🏈 IT'S HERE! LIMITED EDITION SUPER BOWL LV TOM BRADY ELITE 🏈.

14. Fathead — Last chance to score 10% off NFL 🏈.

15. Fromages.com —  Superbowl 2022 Cheeseboard 🏈.

Final thoughts

Super Bowl, which is a huge event for all Americans, is less than two weeks away. Make it an even better day for your customers and fans by taking care of their provision, tv subscription, etc.