Super Bowl is one of the most anticipated US sports events of the year. All Americans look forward to it, but advertisers barely send such emails since Super Bowl commercials cover a lot. So, now is the perfect time to send Super Bowl emails, as you still have time to take the niche and surprise your subscribers!
In this article, we’ll show examples of email marketing campaigns for Super Bowl that will suit channels that will broadcast this event, restaurants and bars as well as sport clubs. These real examples will fuel your inspiration that you can express using our Super Bowl email templates for your campaign.
Some facts about Super Bowl
Before we dive into ideas for a powerful Super Bowl email campaign, we want to share some facts about this game:
- this year, the game will take place on February 11th at Allegiant Stadium in Paradise, Nevada;
- Usher will present as Super Bowl 2024 halftime show headliner;
- Super Bowl 2024 will be televised by CBS and streamed on Paramount+;
- Super Bowl 2023 was watched by 115.1 million viewers, that peaked at 118.7 million viewers during the halftime show by Rihanna.
That’s why Super Bowl is the biggest American sports events of the year. And that’s why we’ve decided to help you out with generating campaign ideas and dedicated this day a special place in our Email campaigns holiday calendar, where all important holidays are stored and tied to relevant email templates from our designers.
Okay, enough about the numbers and statistics. Let’s see from what email campaign you can get inspired for your own newsletter.
Super Bowl email marketing campaign ideas
The content of the email depends on the services your company provides.
Ideas for Super Bowl email campaigns for sports bars and restaurants
Given that this event is strongly associated with food, beer, and competition, we believe these email marketing ideas for Super Bowl will generate some profit.
1. Warm up your football fans by highlighting some bright moments
You might want to remind your customers about the game way before the event itself. This makes the event even more anticipated.
Highlight some memorable moments from the previous season or share some news about football players.
(Source: Email from Wilson)
2. Run quizzes about sporting event
Offer discounts only to the “Winners”.
Run some small competitions, games, and quizzes, and ask questions like “How many touchdowns did this player score for his team?”, “What time did the best player of a season score a final touchdown?”, or “Solve this puzzle and get 10% off.”
You can make these quizzes interactive so that your customers answer directly in the email.
3. Cut prices big during Super Bowl sale
The final game of the season is a big event. And just like with every holiday, customers expect you to give generous discounts.
(Source: Email from Outback Stakehouse)
4. Let your audience pre-order stuff
It is important to mention that a customer can make a pre-order with delivery on day X.
For those who have already placed an order, you may send a follow-up email to let them know that everything is okay with their order and it will be delivered on time.
5. Send a Big Game day reminder email
Reach out to those who haven’t placed an order yet or gain some hype on upcoming goods in your store by tying it to Super Bowl event. Tell them they still have some time left for an order to get delivered or takeaway, or add it to their wish lists.
(Source: Email from BaubleBar)
6. Promote new items on your Super Bowl party menu
Even though we all have our favorite food and drinks, we don’t mind giving something new a try. Be sure to mention this in your Super Bowl newsletters.
(Source: Email-competitors)
7. Share the NFL schedule in your Super Bowl email
If you run a sports bar and have the right to broadcast the games, be sure to add the schedule to your emails so that guests know when exactly they need to come.
(Source: Email from D & B Restaurants)
8. Provide free shipping on the Big Game day
The Super Bowl is a huge event, and many will be glued to their TV screens so as not to miss a single minute of this nationwide sports celebration. To not distract such passionate fans from watching, provide them with free delivery on the day of the Super Bowl opening. Party snacks and delicious food with free delivery to their doorsteps are truly what a football fan could dream of on the day of this event.
(Source: Email from IHOP)
Super Bowl email marketing ideas for football clubs' marketing teams
1. Highlight the most memorable events of a previous Super Bowl game
Communicating with your team’s fans is important. You need to constantly reach out to them.
And highlighting the moments your team is proud of is a good reason to send an email to your sport fans.
(Source: Email from Chicago Bulls)
2. Giveaway tickets in Super Bowl emails
Apart from selling tickets, you might want to let the most staunch fans win them.
(Source: Stripo template)
3. Sell football gear and merch
Remind your subscribers they can support their favorite team by wearing the team’s merch.
(Source: Email from Aeropostale)
4. Remind your football fans to check subscriptions for broadcasting channels
Remind your subscribers to check their subscriptions for a sports channel.
Let them know that if they don't have a recurring subscription, they can get a 1-game subscription. Be sure to check first if this year such an option is still available.
(Source: Email from YouTube)
5. Share a list of sports bars that have the rights to play/broadcast the game
It would be really nice of you if you shared a list of the sports bars and channels that have the rights to play the Super Bowl 2023.
Be sure to mention if this will be live or a recording of the game.
6. Praise your best sports fans
Thousands of people have been supporting your team all this time. Maybe, after or before the Super Bowl game, it’s time for you to praise them. At least, the most determined ones. But how do you choose one? Well, asking them tricky questions about the previous game season is a good idea.
(Source: Email from Chicago Bears)
The Super Bowl email subject line examples
The email subject line is an essential part of a Super Bowl email marketing process. You need to ensure your subscribers will open your email and perform the action you want them to.
We give your 30 Super Bowl subject lines from famous brands to help you gain inspiration for your own email campaign:
- Final Day! Score BIG for Super Bowl — D’Artagnan.
- The Super Bowl is Better with M 🏈 — M&M’s.
- 8 Biggest Super Bowl Trends — Adweek.
- Super Bowl LV Shows the 5G World That Wasn't — PC Magazine.
- Cheer for Team Art this Super Bowl weekend! — Dallas Museum of Art.
- 20 Best Super Bowl Recipes — Two Peas & Their Pod.
- GET READY FOR SUPER BOWL LVI! 🏈🎉 — Fathead.
- Dr. Dre, Snoop Dogg, Eminem, Mary J Blige & Kendrick Lamar Set for Pepsi Super Bowl LVI Halftime Show — Billboard.
- Bears Direct: Building on Positives — Chicago Bears.
- Score! Hurry in, your $30 Savings is here — Purity Products.
- Football is back 🏈 WATCH with us TONIGHT! — D & B Restaurants.
- It's our FAVORITE day of the week 😁 — D & B Restaurants.
- 🏈 IT'S HERE! LIMITED EDITION SUPER BOWL LV TOM BRADY ELITE 🏈 — Fathead.
- Last chance to score 10% off NFL 🏈 — Fathead.
- Superbowl 2024 Cheeseboard 🏈 — Fromages.com.
- Gear up for your Game Day Tailgate! — Boscov's.
- 🏈 Don’t Miss Our Roster of Game Day Goodies — See's Candies.
- Tell Us About Your Community Impact to Win Super Bowl Tickets — Chicago Bears.
- 50% Off New Arrivals + Game Day Gear For All 🏈 — Aeropostale.
- 🏈Game Day Deals You'll Cheer For — Giant Eagle.
- Feed your mates BOLD flavors for game day 🏈 — Outback Steakhouse.
- 🏈Kick off with some special savings on game day — Fabrizio Gianni.
- Get your game day meal delivered with $0 Delivery Fee 🏈 — IHOP.
- Come back and watch Super Bowl LVII on FOX — YouTube.
- TICKETS ON SALE: Super Bowl LVIII Fan Events! — NFL.
- Score! Best Game Day Foods — Betty Crocker.
- Game Day Savings: Only 24 Hours Left! — SonicElectronix.
- AMAZING Deal for Sunday's Big Game! 🏈 — Eli`s Cheesecake.
- Huddle Up—Grab Big Game Essentials Here — Abt.
- Top Picks for the Perfect Super Bowl — Bose.
Wrapping up
Super Bowl, which is a huge event for all Americans, is coming. Create amazing emails and make it an even better day for your customers and fans by taking care of their provision, TV subscription, etc.
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