Daniela McVicker is a passionate digital marketer. Daniela is interested in everything related to SEO and blogging. She collaborates with many authoritative websites where she shares her experience and helps marketers make their names in the online world.
Include or not include? This question has always polarized email marketers, dividing them into supporters and opponents of including images in emails. And the recent Impact BND study has increased this division even further. The researchers did A/B testing to investigate the difference between images with and without emails, and found that the ones without images showed higher click-through rates. Although somewhat compelling, these results are still questionable. The source studied only their emails, meaning that the research was limited...
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