CMO at Weblium and Draftium
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Email is the most effective communication channel for reaching out to customers. Well-written and constructed emails generate $38 revenue for every dollar spent, making 3,800% ROI. It is impossible to overrate the importance of emails for SaaS companies. Via email, you can introduce a new product, send an event reminder, notify customers their order has been shipped, remind them to make payments before the due date, help them work with your tool by using new features, ask for feedback, etc....
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