GenAI tools that you should start using today for more efficient email communication

Generative AI (GenAI) is revolutionizing email marketing. GenAI not only improves efficiency with significant time savings but also ensures that each email is tailored to resonate with its audience. With GenAI, marketers can leverage predictive analytics and segmentation to boost campaign effectiveness and engagement with customers.

GenAI: A new player in the marketing team

GenAI utilization surge: Adoption increased by 60% in 2023 over 2022, making GenAI an essential assistant across professions.

Widespread adoption among marketers:

• 73% leverage generative GenAI tools;
• 90% attest to GenAI's effectiveness in content creation;
• 67% report significant time savings;
• 49% observe enhanced personalization in email campaigns.

Cutting-edge GenAI tools for email marketing

In the ever-expanding universe of email marketing tools, the options can be overwhelming. Yet, we've sifted through the multitude to spotlight the top contenders based on their user base size. While some of these tools share a core focus—such as enhancing campaigns with striking visuals—their capabilities and features widely vary. We've tested each tool and meticulously evaluated their offerings to provide you with a detailed breakdown. Now you can effortlessly choose the tool that aligns with your needs, ensuring that your email marketing strategy is not only effective but also unparalleled.

Several GenAI tools are reshaping email marketing:

1. ChatGPT: An email marketing powerhouse

Imagine creating emails that not only reach the recipient’s inbox but also speak directly to each recipient's interests and needs. ChatGPT, which is powered by OpenAI's GPT-4 and trusted by approximately 180.5 million users worldwide, is like having a round-the-clock creative assistant. ChatGPT understands your goals and helps craft messages that resonate, making your email marketing efforts more effective and less time-consuming.

Personalized content creation: With GPT-4, generate engaging, human-like text that feels personally tailored to each recipient, which means higher engagement rates and a deeper connection with your audience.

Efficiency at scale: Automate the creation of content without sacrificing quality. Whether it's hundreds of emails or just a few, ChatGPT keeps your messaging consistent and on-brand.

Strategic email analysis: ChatGPT goes beyond content creation. By analyzing your emails, it can suggest strategies to optimize your campaigns, which enables you to make informed decisions to enhance engagement and conversion rates.

Email localization: Extend your reach with email localization. ChatGPT can adapt your content to resonate with different cultures and languages, ensuring that your message is effective worldwide. This capability not only broadens your audience but also makes your emails more personal and relevant on a global scale.

Functionality across versions

Features of the free version:

• access to GPT-3.5 for text generation;
• ability to create diverse content, from catchy subject lines to compelling body text.

Paid version enhancements:

• plugins: Integrate with external sources to produce richer and more informative emails;
• DALL-E: Generate unique images to make your emails visually appealing and stand out in a crowded inbox;
• web browser functionality: Stay up-to-date with the latest information, ensuring that your emails are always relevant and timely;
• GPTs: Identify and create custom versions of ChatGPT that blend instructions, additional knowledge, and any mix of skills that you desire. You can fine-tune the GenAI to understand your brand voice, incorporate industry-specific knowledge, or adhere to particular messaging guidelines.

In email marketing, standing out and staying relevant are key. ChatGPT's capabilities ensure that your campaigns are powered by content that's not only timely but also deeply engaging. From the personal touch in every message to the visually striking images that accompany them, ChatGPT equips you to capture and keep your audience's attention.

2. Jasper.AI: Elevating your email marketing efforts

At its core, Jasper is designed to understand and execute your email marketing needs with precision, a fact underscored by its impressive reach of more than 1 million users globally, including more than 70,000 paying customers. This tool excels in creating content that's not only original but also highly engaging and tailored to your audience's preferences. With Jasper, you're not just creating emails; you're launching conversations. This widespread adoption highlights Jasper's effectiveness in crafting meaningful and impactful email interactions.

Content creation and optimization: Generate compelling email content that resonates with your target audience, from subject lines that grab attention to body text that engages and converts. 

SurferSEO integration: Jasper.AI's integration with SurferSEO suggests a collaboration that is designed to enhance content optimization for SEO purposes. While Jasper.AI focuses on generating and optimizing text for various uses, including email campaigns, SurferSEO specializes in analyzing content to ensure that it's optimized for search engines.

Time-saving efficiency: Jasper.AI accelerates email campaign creation, covering everything from drafting to optimization, including subject lines and calls to action. Jasper.AI also creates outlines, which streamlines the message structure. This dual role allows marketers a greater focus on strategy and performance analysis.

Functionality across versions

Features of the free version:

• access to basic content creation tools;
• ability to test Jasper’s capabilities in crafting engaging email content.

Paid version enhancements:

• enhanced content generation: Unlock more advanced features for creating diverse and complex email content;
• collaboration features: Facilitate teamwork with features that allow for easy sharing, feedback, and revisions among team members.

Jasper's strength lies in its ability to adapt to your email marketing needs, providing you with tools that not only enhance the quality of your content but also streamline the creation process. The collaboration features in the paid version are particularly valuable, ensuring that your emails not only are well written but also reach and resonate with the intended audience.

3. Copy.AI: A catalyst for creative email marketing

Copy.AI, which is embraced by over 380,000 users, emerges as a powerful ally for marketers. This tool is designed to infuse creativity and efficiency into your email copy based on advanced GPT-3.5 and GPT-4 language models, ensuring outstanding and engaging messages. This significant user base underscores the tool's effectiveness in elevating email marketing content to new heights of engagement and originality.

Effortless creativity: Break through the noise with compelling email content. Copy.AI leverages advanced AI to generate creative, engaging copy that captures your audience's attention from the subject line to the call to action.

Time-saving efficiency: Eliminate writer's block and hours spent crafting the perfect email. Copy.AI streamlines content creation, allowing you to quickly produce high-quality emails.

Functionality across versions

Features of the free version:

• access to basic tools: Generate email content that includes subject lines, body copy, calls to action, and other textual elements relevant to email marketing;
• limited runs: Ideal for small campaigns or businesses that are new to AI-powered content creation.

Paid version enhancements:

• unlimited content generation: Avoid limits on the amount of content that you can create, which is perfect for larger campaigns or frequent emailing;
• diverse content types: Beyond emails, Copy.AI creates blog posts and social media captions, while maintaining a cohesive brand voice across all platforms;
• priority support: Get your questions answered and resolve your issues in a timely manner, keeping your marketing efforts on track.

Copy.AI isn’t just about generating text; it’s about creating connections. With the free version, you dip your toes into the world of AI-enhanced content creation, with immediate efficiency gains. The paid version, however, is where the true potential of Copy.AI unfolds, including scalability, diversity in content creation, and the kind of support that keeps your marketing machine running smoothly. Whether crafting personalized emails or engaging newsletters, Copy.AI ensures that your message is not only seen but also felt and acted upon.

4. Phrasee: Transforming email marketing with AI-driven language

Phrasee is a beacon for marketers seeking to elevate their email campaigns with the power of AI-driven language optimization. This tool stands out by transforming the science of language into a tool for significantly boosting engagement and conversions from email marketing efforts.

Precision language optimization: Phrasee uses GenAI to craft email subject lines, body copy, and calls-to-action that are optimized for your specific audience, leading to higher open rates and better engagement.

Psychology-backed copywriting: Phrasee leverages deep learning and the psychology of persuasion to generate content that resonates on a human level, driving action.

Functionality across versions

Features of the free version:

• access to demos or trials while Phrasee focuses on providing bespoke AI solutions. These introductions to Phrasee's technology allow businesses to witness the potential uplift in their email marketing performance through optimized language.

Paid version enhancements:

• full-scale language optimization: Gain unlimited access to Phrasee’s AI for generating and optimizing email content across campaigns;
• personalization at scale: Use tools for tailor messaging to individual preferences and behaviors, enhancing the relevance of each email sent;
• advanced analytics: Obtain deep insights into analysis of past email performance and forecasts of the impact of language choices on engagement and conversion rates, enabling informed strategy adjustments;
• continuous learning: Phrasee's AI learns from your campaign results, constantly improving the effectiveness of your email language over time.

The true magic of Phrasee lies in its ability to combine the art of copywriting with the precision of GenAI. For marketers, this ability means content that’s crafted at a faster rate and more likely to engage and convert. The analytics and continuous learning aspect ensures that your email marketing becomes stronger and more effective with each campaign, making Phrasee an invaluable asset for brands seeking to leverage AI for competitive advantage in their email strategies.

5. Persado: Mastering the art of emotional engagement in email marketing

Persado stands out in the crowded field of email marketing tools because it harnesses the power of emotional intelligence and language precision. Persado goes beyond email dispatch; it's about creating messages that deeply connect with your audience.

Emotional connection: Persado uses sophisticated GenAI to analyze and generate content that taps into the emotional triggers of your audience, making each email more compelling and likely to drive action.

Data-driven insights: With its focus on understanding the psychology behind consumer responses, Persado provides actionable insights beyond traditional analytics.

Functionality across versions

Features of the free version:

• occasional demo access or limited trials for new users to experience the platform's capabilities. This introduction allows marketers to see firsthand how emotional AI can transform their email campaigns.

Paid version enhancements:

• comprehensive language database: Gain access to an extensive database of emotional language and response triggers that can be tailored to your brand’s voice and campaign goals;
• customization and personalization: Use tools to create highly personalized messages that resonate with different segments of your audience;
• analytics and optimization: In-depth analytics provide insights into how different emotional appeals perform, enabling continuous optimization of your email strategy;
• integration capabilities: While focusing on email, Persado also supports language optimization across various digital marketing channels, offering a unified approach to emotional engagement.

Persado goes beyond the basics of email marketing by delving into the emotional and psychological aspects of consumer engagement. Its GenAI-driven approach to crafting messages ensures that your emails not only inform but also connect and convert. 

With the paid version, marketers gain access to a suite of tools that not only enhance email campaigns but also provide insights that inform broader marketing strategies. Whether you're aiming to increase open rates, click-throughs, or conversions, Persado equips you with the language that speaks directly to the hearts and minds of your audience.

6. Gemini: A new horizon in email marketing efficiency 

Originally known as Bard, Google's Gemini has evolved into a versatile tool for revolutionizing email marketing strategies. This innovative platform merges the power of Google's extensive data analytics with user-friendly email marketing functionalities, making it a go-to solution for businesses aiming to enhance their email campaigns. Here’s a breakdown of how Google's Gemini benefits email marketing and its features and advantages.

Data-driven insights: Take advantage of Google's vast data on user behavior and preferences to tailor your email marketing strategies for maximum impact.

Scalability: Whether you’re a small business or a large enterprise, Gemini scales with your needs, offering solutions that grow with your marketing efforts.

User-friendly interface: Google's hallmark of intuitive design is evident, making it easy for marketers of all skill levels to create, launch, and manage campaigns.

Cost-effectiveness: With a robust free version and scalable paid options, Gemini offers a cost-effective solution for businesses seeking to maximize their email marketing ROI.

Functionality across versions

Features of the free version:

• segmentation and personalization: Ability to leverage Google's data insights to segment your audience and personalize emails, ensuring that your messages are relevant and engaging;
• analytics dashboard: Access to basic analytics, which allows marketers to track open rates, click-through rates, and engagement, providing a solid foundation for strategy adjustments;
• A/B testing: Ability to test different email versions to understand what resonates best with your audience, improving future campaigns.

Paid version enhancements:

• advanced analytics: Dive deeper with enhanced analytics, gaining detailed insights into user behavior and campaign performance to further refine strategies;
• automated optimization: Gemini uses machine learning to auto-generate email sequences based on user actions or milestones, ensuring relevant communication with minimal manual effort, thus boosting campaign efficiency;
• integration capabilities: Seamlessly integrate with other Google services and third-party apps, enhancing your marketing stack's efficiency and effectiveness.

Gemini represents a smart choice for marketers seeking to harness the power of data-driven email strategies, offering both essential tools for newcomers and advanced features for seasoned professionals.

7. Sider: Revolutionizing email marketing with ChatGPT at your side

Sider, an AI assistant with more than 3 million active users and 20,000 five-star ratings, is a cutting-edge browser extension that revolutionizes email marketing. By bringing ChatGPT into your workflow as a convenient sidebar, Sider seamlessly integrates GenAI-driven insights and copies suggestions directly into your browser. This feature allows for immediate access to innovative tools and support while you work on your email campaigns, transforming how marketers craft and refine their messaging for maximum impact and engagement.

Instant assistance and compatibility with CDPs: Obtain real-time content creation and editing suggestions as you draft emails, from captivating subject lines to engaging body text.

• Sider enhances your email to clients, ensuring that every message, whether it's a meticulously planned campaign or a spontaneous personal email, stands out;
• Sider's compatibility extends to advanced email design platforms, offering suggestions that improve engagement and effectiveness, making it a comprehensive tool for all your email creation needs.

Simplified research: Quickly gather information, stats, or quotes with sources to enrich your email content without leaving your email platform.

Functionality across versions

Features of free version:

• ChatGPT access: Leverage ChatGPT for content generation and editing suggestions directly within your email platform;
• basic research tools: Conduct on-the-fly research for quick facts or figures to include in your emails.

Paid version enhancements:

• advanced content customization: Tailor ChatGPT's responses even further to fit your brand's voice and style with enhanced customization options;
• premium research capabilities: Access more in-depth research tools for comprehensive insights and data to validate your email content;
• increased interaction limits: Enjoy higher daily interaction limits with ChatGPT, ensuring uninterrupted work;
• priority support: Obtain faster assistance to ensure smooth and efficient email marketing efforts.

Sider isn't just another tool; it's your personal assistant, research analyst, and copy editor rolled into one. Sider simplifies the content creation process, reducing the time needed to produce highly personalized, stunning, and effective emails. The ability to seamlessly integrate this AI-powered support into your existing workflow enables you to elevate your email marketing campaigns without disrupting your creative process.

8. Leonardo AI: Elevating email marketing with AI-generated visuals

Leonardo AI, with its advanced generative AI capabilities, has experienced significant growth, underscored by its Discord server surpassing 1 million registered users. This tool promises to be a transformative asset for email marketers seeking to captivate their audience with stunning, custom visuals. Leonardo AI's substantial user base highlights its effectiveness and popularity among professionals aiming to enhance their email campaigns with eye-catching imagery that deeply resonates with recipients.

Customization at scale: Effortlessly generate images that perfectly align with your campaign themes, brand identity, and messaging goals.

Efficiency and creativity: Save time on graphic design while unlocking limitless creative possibilities for your email content.

Functionality across versions

Features of the free version:

• basic image generation: Create a limited number of unique images, giving your emails a visual edge;
• access to standard styles: Experiment with a variety of styles to find the best fit for your brand and message.

Paid version enhancements:

• unlimited creations: Produce as many images as you need for comprehensive campaigns across all email marketing efforts;
• advanced customization: Unlock deeper customization options, including style, tone, and branding elements, for truly bespoke imagery;
• high-resolution images: Ensure that your visuals are crisp and professional with access to high-resolution options suitable for all digital platforms;
• expedited processing: Get your images faster, keeping your project timelines on track and responsive to marketing demands.

Incorporating Leonardo AI into your email marketing strategy ensures that each campaign will be visually unique, engaging, and tailored to the message you wish to convey. The ability to quickly generate and iterate on visual content allows for more dynamic and effective email campaigns, enhancing user engagement and ultimately driving better results. 

Whether you're working with the free version to explore the possibilities or leveraging the full power of the paid version for comprehensive campaigns, Leonardo AI represents a leap forward in integrating AI-driven visuals into email marketing strategies.

9. Midjourney: Revolutionizing email marketing with AI-generated images

Midjourney, a pioneering GenAI tool with approximately 15 million active users on its Discord platform, stands out for crafting visually captivating images. This remarkable tool, though primarily functioning as a browser extension, offers unparalleled benefits for email marketers. Midjourney enables the creation of unique, attention-grabbing visuals that perfectly align with the needs of those seeking to enhance their email campaigns. The vast and active user base underscores the tool's effectiveness and popularity in delivering innovative visual content solutions.

Unique content creation: Generate one-of-a-kind images tailored to your campaign's theme, ensuring that your emails stand out in a crowded inbox.

Brand consistency: Maintain your brand's visual identity with customizable options that align with your style and color palette.

Features and benefits of the basic plan: 

• unlimited image creation: Avoid limits on the number of images that you can generate, which is ideal for larger campaigns or frequent email outreach;
• advanced customization: Dive deeper into customization with more control over the style, complexity, and nuances of your images;
• high-resolution downloads: Ensure that your images look crisp and professional in every email with access to high-resolution downloads;
• priority processing: Get your images faster with priority over users of the free version, keeping your workflow efficient.

Midjourney empowers email marketers to effortlessly infuse their campaigns with original, brand-aligned visuals that capture attention and evoke emotion. Whether you're announcing a new product, sharing a newsletter, or promoting a sale, Midjourney's AI-generated images can dramatically increase your email engagement and conversion rates. The ability to produce limitless unique visuals with the paid version means that your campaigns can remain fresh and intriguing, keeping your audience engaged over time.

GenAI A/B testing in email marketing

The allure of GenAI tools is undeniable, promising to revolutionize how we craft and refine our campaigns. However, the golden rule remains: testing is key. It's essential not to take the capabilities of GenAI at face value without rigorous A/B testing to validate its effectiveness. Comparing the performance of AI-generated content against human-crafted content is critical for understanding what truly resonates with your audience.

While integrating AI can significantly streamline the process—rapidly analyzing data to optimize campaign variations—it's crucial to approach this with a balanced perspective. Our extensive tests, including those utilizing advanced tools such as Midjourney for AI-generated visuals, have indeed shown that AI can outperform traditional methods, offering a glimpse into the potential of AI-enhanced email campaigns. 

Yet, it's important to remember that if your initial A/B testing doesn't immediately favor AI-generated content, don't be discouraged. Optimization is an ongoing journey, and even when AI offers a substantial boost, every element should be tested and compared to ensure the highest level of engagement and effectiveness.

While GenAI holds tremendous promise for elevating email marketing strategies, embracing a mindset of continuous testing and comparison is crucial. This mindset ensures not only that we harness the full potential of AI but also that we remain grounded in the data-driven principles that underpin successful marketing efforts.

Wrapping up

Integrating GenAI into email marketing isn’t just an advancement; it's a revolution. Tools such as ChatGPT, Midjourney, and Leonardo AI are transforming how we connect with audiences, blending personalized content and eye-catching visuals to deepen engagement. 

These AI-driven innovations offer a glimpse of a future where email campaigns are more personalized, efficient, and impactful. As adoption of AI grows, the benefits are clear: enhanced engagement, streamlined strategies, and content that resonates. 

The future of email marketing lies in leveraging these technologies to create dynamic, engaging customer experiences. By embracing AI, marketers can unlock new levels of creativity and connection, setting a new standard for digital communication. In this AI-driven era, the potential for email marketing is boundless, promising a landscape of opportunities for those ready to explore the synergy of technology and creativity.