CMO at OWOX BI
Margaret Kashuba is a Chief Marketing Officer of OWOX BI, a marketing analytics service that consolidates data from disparate systems, evaluates the performance of advertising campaigns, and quickly builds the reports you need. OWOX developed an easy-to-use product that allows marketers to get any reports without SQL syntax with the help of a report builder.
How can you save your marketing honor and bring revenue to the table with your email campaigns? By tracking email marketing metrics and constantly optimizing your campaigns. To make sure your emails are profitable, you should consider these three categories of metrics for email subscriber activity report: Campaign performance and engagement metrics. Health and efficiency metrics. Revenue-based metrics. These metrics can’t be measured independently. Email campaign analysis is more complicated and must cover the entirety of your email marketing. To...
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