07 July

Notification emails examples and best practices

Hanna Kuznietsova
Table of contents
  1. What is an email notification?
  2. Why send email notifications?
  3. Email notifications examples
  4. Tips for increasing open rates and click-through rates for notification emails
  5. Email notification templates with subject lines
  6. Wrapping up
What is an email notification?

Email notifications are the best and the easiest way to inform subscribers about the changes that have happened or are just about to happen soon.

These emails show the highest open rate. But even here, we need to stick to certain best practices when designing emails not to lose subscribers’ trust.

We’ve pulled together the best email notification examples and best practices.

But before we dive into examples and tips, let's define email notification email.

What is an email notification?

You send a notification email to notify subscribers about changes and updates to your product or service, like new features/options, new apps, scheduled maintenance, etc. Simply put, these emails help you keep your customers/clients updated. 

Scheduled maintenance _ Email notifications sample with personalized addressing

(Source: Email from Automizy)

Why send email notifications?

Notification emails can boost revenue by engaging customers. First, these emails can recommend products that match the customer's recent purchases or browsing activity, pushing them to buy. Second, providing alerts about promotions or discounts can generate a sense of urgency in an email, encouraging customers to take advantage of limited-time offerings. Finally, a referral scheme in notification emails helps increase the client base by rewarding existing customers for referring friends and family.

Stripo offers a rich collection of designed email notification templates for you to create a campaign easily. Pick the needed one, customize and send it out the same day.

These emails work better than just announcements on your website or web push notifications. Emails look more personalized and create a feeling of conversation between your brand and customer. Of course, for better results, you can combine web push notifications and email notifications.

Email notifications examples

1. Newoldstamp

Subject line: Privacy Policy and Terms of Use updates.

You’ve changed the Privacy Policy or decided to change the prices for your services? Hurry to notify users about it.  

No matter what has been altered — find a way to inform clients about it.

Privacy policy updates _ Notifications email marketing to keep customers informed

(Source: Email from Newoldstamp)

What is so special about this email notification example? Here I can see brief information on the changes that I can read right in the email. Yet, Newoldstamp provided its users with a link to get more details.

Tip: to make notification emails informative, always explain what happened.  

2. Google Docs

Subject line: Name of the document — Invitation to edit.

Every day we create, share, and approve dozens of documents. Once a document is shared with you, Google immediately sends a notification.

Effective notifications emails by Google Docs _ Stripo

(Source: Email from Google Docs)

Due to such emails from Google, you’ll never get lost in documents and links. You can always look it up in your inbox.

What is so special about this email notification example? First of all, the sender's name. This notification email is sent on behalf of the person who shared the doc, and “via Google Docs” goes in brackets after. Second, the subject line delivers the document's name and your role in it. We will get a similar result if we share presentations via Google Slides instead of a Google Docs document.

The length of the email — can it be even shorter and more useful at the same time?

Tip: make your subject lines highly informative.

How can you check this? If the recipients get all information just by looking at the subject line without opening it, you succeeded.

Once you’ve shared a document and someone’s commented on it, Google sends out a notification email to inform you.

Both email notifications and in-app messages by Google Docs about comments _ Stripo

(Source: Email from Google Docs)

What I love about these emails most of all is that they contain info on the sender, how many comments have been left, the preview of these comments, and the link to this document. Especially useful if the doc was created long ago or you run a few projects at a time.

3. Slack

Subject line: Your email address has been changed.

Do users change their email addresses or passwords? You have to confirm this process has been finished, and now users log in with a new email.

Email sample_Notifications marketing emails about service changes

(Source: Email from Slack)

What is so special about this email notification example? The sender notified me about what my previous login email was and what it will be as of this moment.

Tip: unlike cases when you notify users about unforeseen situations, you work on the notification email design of this kind just once. Like in all trigger emails, the design remains the same. It is user data that gets changed in every email. 

4. Kittery Trading Post

Subject line: Merry Christmas.

Wanna inform users how long you will be out during the Holiday season? Some brands send out individual dedicated OOO (out of office) notification emails, while others combine promo and notifications in one email.

Email notification template examples _ Working hours on holidays

(Source: Email from Kittery Trading Post)

What is so special about this email notification example? The design of this notification email sample. The company managed to let customers know their working hours, yet the design of this email section was pretty festive.

Tip: now, if you decide to combine two news in one email, be sure to make the notification eye-catching.

We've prepared a bunch of Email notification template examples for your convenience. Use them for your future campaigns


5. Litmus

Subject line: New ticket has been created for your account.

Normally, clients reach out to us for one reason — they have faced an issue. This is why it would be nice of us to notify them we’ve received their emails and are now processing them. It is especially important to send such emails when your customer support is not available 24/7.

Notification email from Litmus

(Source: Email from Litmus Support)

What is so special about this email notification example? Not only did Litmus let me know they’d received my request, but the company also specified its work hours. And they also said how long it could take them to respond.

Tip: Litmus plain text emails stand out in your inbox. Yet, if you wanna build them as regular HTML emails, you are welcome to. You can even wrap the links in buttons. Speaking of which...

6. LinkedIn

Subject line: Mr. Who mentioned you in the post.

Call-to-action in emails should be clear and one at a time. Do not confuse recipients with extra information — get straight to the point. And remember to wrap those CTAs in beautiful buttons.

Email notification example by LinkedIn

(Source: Email from LinkedIn)

Make sure to provide the recipient with the proper link — no extra buttons, please.

What is so special about this email notification example? LinkedIn specified who and where mentioned my name. Also, they showed a little piece of the comment.

Tip: the more information you can provide, the better. For instance, if you want to notify loyal customers that their fav shoes are back in stock, specify what colors and sizes are available. Also, remember to insert the image of these shoes to remind recipients what it’s all about.

7. Email on Acid

Subject line: Your free trial is ending soon.

Today, we all rely on computers and reminder emails. Who’d even think to count the days till the end of the trial?  

This simple email notification will prevent your users from being disappointed and will win new customers.

Notification email template examples by Email on Acid

(Source: Email from Email on Acid)

What is so special about this email notification example? Addressing by name assures me that the email was not sent by mistake and was meant for me. Personally, I like that they do not intend to make customers stay — the latter are free to go. Payment is optional. Yet, due to the short manual provided in this email notification, I know where to go and what to do if I want to prolong my subscription.

Tip: if such emails are written in a friendly manner, they are better perceived when sent on behalf of a person, not the entire team.

8. PrivatBank

Subject line: Mandatory payment.

When the monthly payment is mandatory, we should remind our clients they need to pay, especially when the amount is not fixed.

(Source: Email from Privatbank)

What is so special about this email notification example? First of all, the borrower is notified of what the mandatory amount is; second of all, the personal manager’s contacts to reach out to if any question arises.

Tip: as long as this notification is sent on a regular basis, pay close attention to its design.

9. Payoneer

Subject line: Your application to Payoneer has been approved

When the registration process does not take many steps and does not require approval, you immediately send a confirmation email. But when you run a financial organization, you must verify all the data a potential client has shared with you.

Once the account is approved, notify the person about it.

Notification email from Payoneer

(Source: Email from Payoneer)

What is so special about this email notification example? As long as this email is not urgent, though sent upon account approval, adding social media icons to your signature is reasonable. As long as Facebook, among social networks, has the biggest number of active users, always add Facebook icons to an email footer.

Tip: this is a transactional message you send every day. Build one notification email template for many purposes and replace the email copy.

10. Netflix

Subject line: New sign-in to your account.

With the following emails, service providers notify us that we’ve signed in from a new browser, IP address, or device. Some would say this is a meaningless email, yet it prevents thieves from using our personal accounts.

Notification email sample _ Login

(Source: Email from Netflix)

What is so special about this email notification example? Netflix specified the exact time of the sign-in and my current location.

Tip: how to use notification emails to improve customer retention? Do your best to be helpful and supportive to your clients — provide them with a piece of useful info whenever it is appropriate and can really help the situation.

Tips for increasing open rates and click-through rates for notification emails

1. Add engaging subject lines

When it comes to notification emails, the subject line is not a flight of your imagination and not a way to make recipients open emails — its main goal is not to improve our OR. The notification email subject line is already the very notification.

While the email body should contain the details only.

  • New login from Slack in Chrome on Windows — Slack.
  • Notifications from the *** workplace” for February 5th at 8:02 AM — Slack.
  • Google Workspace Updates: 3 new posts — Google Workspace Updates.
  • Your Tuesday update — Asana.
  • Stripo: # people signed up yesterday, including people from... — Intercom.
  • Hanna, you have a new suggested connection to review — LinkedIn.
  • Here's your copy of Litmus' Live Optimization Notebook: Welcome & Onboarding Emails — Litmus.
  • Email on Acid has your back — Email on Acid.
  • Updates to our Privacy Notice — Porsche.
  • We’ve canceled your subscription — Email on Acid.
  • Feature update! Custom object upgrades — The Ontraport Team.
  • Your free trial is ending soon — Email on Acid.
  • Assigned to You: Task... — Asana.
  • Mr. Who completed the task — Asana.
  • Your plan has been upgraded — Stripo.
  • Your subscription is confirmed — Really Good Emails.
  • You appeared in 9 searches this week — LinkedIn.
  • We have received your Account Recovery Request for *** — Microsoft Account.
  • Ticket has been created for your account — MailGun.
  • Stripo pitch — Invitation to edit — Google Docs.

By looking at these examples, you know what the messages were about, what happened, and when. You’d only need to open emails to get the details.

2. Send email notifications with one single idea at a time

Deliver just one clear idea. Do not confuse recipients by promoting your products in such emails.

Just get straight to business.

Email notifications example_Deliver one idea at a time

(Source: Email from Pulsetic)

3. Make your emails specific

Planning maintenance? Or going to take a vacation for a week? Specify the reason and the dates in your emails. Recipients do not have to inquire how long you’re going to be out or how long your system is going to be down.

Notification email sample _ Scheduled maintenance

(Source: Really Good Emails)

4. Include one clear CTA

The call to action should be pretty straightforward. In notifications from social networks, the clear CTA has to lead recipients to even more details. If you are announcing some changes that will happen to your website — offer recipients to read the full information on your landing page.

5. Personalize email campaigns

How to use notification emails to build relationships with your customers? Addressing by name is one of the first email notification ideas that come to our minds. Use email personalization where possible and when appropriate. Certainly, if you notify about upcoming maintenance, a common “Hello there” will do. But if you are going to inform that the trial is expiring, addressing by name will be quite pertinent.

Setting merge tags is easy when designing your notification email with Stripo.

email notification template_How to build a notification emails with merge tags for any email service provider

Use predefined or even custom merge tags in emails to address by names
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6. Maintain brand consistency

Notification email design should be no different than other email designs — it must comply with your brand style. In other words, the same header, footer, fonts, etc.

To save time on email production, store the aforementioned email elements in the Modules library. Just pull them in your template when building a new notification email, add the notification itself, and your email is ready to go.

Save time on email production with Stripo
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7. Remember to add an unsubscribe button

Recipients are supposed to have an opportunity to unsubscribe from all kinds of newsletters according to the GDPR regulations and CAN-SPAM rules. This mostly concerns promo emails. But you still should be careful with service emails, like informing about the system outage or that a subscription plan is coming to an end.

The unsubscribe button in notification emails _ LinkedIn

(Source: Email from LinkedIn)

8. Use all possible channels to deliver a message

Even though email marketing shows the highest conversion, still it’s better to reach out to clients via various channels when in an emergency.

Email notification templates with subject lines

Need a hand in how to use notification emails to promote your products or services? Pick the email text template below and prepare an email notifications campaign in a few minutes.

Template regarding technical issues

Subject line: Important: Technical issue affecting your account

Dear [Name],

We hope this email finds you well. We are writing to inform you that your account on [Platform name] may be temporarily inaccessible due to a technical issue. Our team is working diligently to resolve the problem, and we anticipate that full service will be restored shortly.

We apologize for any inconvenience this may cause and appreciate your patience. We will notify you once the issue is resolved.

If you have any questions or need further assistance, please do not hesitate to contact our support team at [Support email].


The [Company name] team

Template to increase customer retention

Subject line: Your trial period is ending soon — take action

Hello [Name],

We wanted to remind you that your trial subscription to [Service/product name] ends in 3 days. We hope you've enjoyed the features and benefits during this trial period.

If you would like to continue using [Service/product name] without interruption, please visit [Link] to choose a subscription plan that best suits your needs.

If you have any questions or need assistance, please reach out to our customer support at [Support email].

Thank you for using [Service/product name].

Best regards,

The [Company name] team

Template for password reset

Subject line: Account security update required

Hi [Name],

We are implementing new security features as part of our ongoing efforts to protect your account and data. To continue accessing your account without interruption, please log in to [Platform name] and follow the steps to update your security settings.

Update now: [Link to security settings]

Keeping your account secure is our top priority. If you have any questions or need help, please get in touch with our support team at [Support email].

Thank you for being a valued member of our community.

Best regards,

The [Company name] team

Wrapping up

We recommend that you stick to all the email notification tips listed here to make your email effective and informative. While sending an email notification, follow the next tips:

  1. Write an informative subject line.
  2. Deliver one idea at a time.
  3. Specify the reason for your email.
  4. Come up with a clear CTA.
  5. Personalize your message.
  6. Stay brand-consistent.
  7. Add an unsubscribe button.
  8. Use all possible channels. 

I really hope that you found our guide really helpful.

Design notification emails with Stripo
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Andrew Hymon 1 year ago
I am andrew From Australia. I am So Glad to see your post. You did a great job in this post. It was very helpful for me. Thank you for sharing this Blog. You can take help from technical support on Netflix Phone Number Australia 1-800-431-401. you can easily check the speed, due to weak network buffering occurring in live streaming video.
Dai Software 2 years ago
Thanks you and I admire you to have the courage the talk about this,This was a very meaningful post for me. Thank you. on demand app solutions
Mick Winnie 2 years ago
Hi Hanna, you are correct that email notification is crucial to improve the open rate and keep the subscribers informed. You can check out EasySendy Drip for sending a series of drip email campaigns to your subscribers and customers.