Friday the 13th_Stripo Blog_Cover Image
06 January 2023

Friday the 13th: email examples and subject lines

Build high-quality Friday the 13th emails
Table of contents
  1. The best examples of Friday the 13th emails
  2. Examples of the Friday the 13th email subject lines
  3. Wrapping up
The best examples of Friday the 13th emails

Friday the 13th and Halloween are the “scariest” days of the year.

Given that Halloween is a fixed holiday, users always expect something “funnily spooky” in their inboxes on that day. So you don’t really “scare” them. But Friday the 13th is a floating holiday. This is a huge opportunity to surprise your customers and grab your reader's attention.

In this post, we will share examples and subject lines for the best Friday the 13th emails.

Friday the 13th Email Template _ Stripo

Use our Friday the 13th email templates to build holiday emails faster 
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The best examples of Friday the 13th emails

Here, we will share just 10 best, in our opinion, examples. We hope they will get you inspired to start on your own Friday the 13th email campaign right away. 

Example 1. The fear of the number 13 


Friday the 13th doesn't always mean that you have to scare your subscribers :). In this example, the company offered some educational content and shared information about "triskaidekaphobia" — the irrational fear of the number 13.

Educational Emails as a Stress Management Center

(Source: Email from

What I liked about this email is that they used an unusual color combination for the newsletter — brands usually opt for a black-and-red color scheme on this day.

Example 2. GIFs in Friday the 13th email campaigns

Sender: Stripo.

Last year, our Friday the 13th email was widely discussed in the email marketing communities.

(Source: Email from Stripo)

The design of the email was pretty simple — however, recipients liked it for its GIF.

Example 3. Scary eyes that are watching you  

Sender: Attitude Clothing.

It’s not Black Friday sales, it’s Friday the 13th. But black banners work fine here, too.

Friday the 13th Email Examples for Your Online Store

(Source: Email from Attitude Clothing)

I loved the idea of the green eyes watching us. Looks like it is a black cat looking at us.

Example 4. Make Friday the 13th campaigns less “scary”

Sender: bonprix.

Don’t feel like scaring your customers? Send a sweet email to wish them luck on this day.

Friday the 13th Emails Sweet Design

(Source: Email from bonprix)

I liked the design — it’s light and airy. And the black cat reminds us of the holiday.

Example 5. Break the rules with a design that is not even remotely related to Friday the 13th

Sender: Eckler's Corvette.

The design of the email has nothing to do with Friday the 13th. But the numbers keep on reminding us about the holiday.

Timers in Friday the 13th Email Campaigns

(Source: Email from Eckler's Corvette)

It says there are 13 hours left until the end of the sale. And the photo of the clock fits in very well.

Example 6. Frightening stories


Even if you run a real estate company, it's still possible to find something spooky to tell your subscribers about. I like that there is nothing scary about this email at first glance: a white-and-red color scheme and a photo of a nice house. But when you start reading this email, you notice a startling heading — "America's Most Infamous Murder Homes — and Who Lives in Them Today." A button ("Join us — if you dare") is an amazing example of a brief yet attention-grabbing call to action.

Friday the 13th Email Example for Big and Small Businesses

(Source: Email from

Example 7. Funny email

Sender: Neville Medhora.

Friday the 13th can be a great day to make your subscribers smile. It's also a great chance to boost your open rates and stand out from your competitors that will probably go for spooky email design on this day. A fun answer to the famous question about the chicken and the egg is a great option, isn't it? :)

Friday the 13th _ Funny Emails from Big Brands

(Source: Email from Neville Medhora)

Example 8. Banners with no images

Sender: Attitude Clothing.

No photos at all. Just letters. Looks nice to me.

Banners for Friday 13th Emails _ e-Commerce Industry

(Source: Email-Competitors)

Example 9. Let's play a game 


With Friday the 13th emails, we want to entertain our users. Why not let them have some fun?

Gamified Email Examples _ Friday the 13th

(Source: Email from

Some believe that the number 13 brings bad luck. Show your users that it can bring them good luck instead. Let them play and win.

Example 10. The Friday 13th email digest

Do you know your users well? If you do, send an email with a compilation of the “Friday the 13th” movies for horror enthusiasts.

Friday 13th Email Templates _ Stripo

Use this Friday the 13th email template to entertain recipients on this day
Use It

Looking at the examples above, you must have noticed that all the Friday the 13th emails are focused on the design. There aren't lots of product photos or text. 

Examples of the Friday the 13th email subject lines

Here we are going to share the best examples to help you work on a powerful email subject line for a Friday the 13th email.

  • Friday 13th - Extra 13% Off Sale Until Midnight! — Attitude Clothing.
  • Friday the Hannateenth — Chubbies.
  • Happy Friday 13th. Nothing unlucky about today — GPS City.
  • Friday the NAMEteenth — Chubbies.
  • Friday 13th = the new lucky! — bonprix.
  • Friday the 13th jackpot inside — Chubbies.
  • Today Only! Get 13% OFF Sitewide - Use Code: FRIDAY13 — Attitude Clothing.
  • TFI Friday... the 13th! Get 13% OFF sitewide — Attitude Clothing.
  • Make Friday the 13th your lucky day! — The Celtic Manor Resort.
  • It's your lucky day! All Calendars £13 for one day only ✨ — PhotoBox.
  • Black Friday the 13th... 20% OFF everything! — Attitude Clothing.
  • Feeling lucky? Open me for a chance to win… —
  • Friday 13th - we’re in a flap! — Hotel Chocolat UK.
  • 13% EXTRA: Special offer for Friday 13th! — La Redoute.
  • It's Friday 13th! Save 13% For 13 Hours — Eckler's Corvette.
  • Feeling Lucky? — bonprix.
  • Horror Day! Friday 13th Deals [Massive Savings] — Zavvi.

As you can see, most of them focus on the number 13. Some focus on luck, though.

Wrapping up

Friday the 13th is not about fear. It is about some fun. At least, you can try to make your users’ day better — make them smile with your engaging emails. From writing email subject lines to working on an eye-catching design to draw attention — we are always here to empower your email marketing efforts.

Build high-quality Friday the 13th emails with Stripo fast
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Thanks for your feedback!
Karina 2 years ago
Coool article!
Hanna Kuznietsova 2 years ago
Karina, Thank you.
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