11 September 2023

Halloween email examples and subject lines for your inspiration

Olena Zinkovska
Olena Zinkovska Blog editor
Table of contents
  1. Halloween unveiled: Spooky Insights
  2. Halloween subject lines for your emails
  3. Examples of powerful Halloween email campaigns
  4. The Witch's Brew: Email samples for a successful Halloween email marketing campaign
  5. Wrapping up 
Halloween unveiled: Spooky Insights

Halloween email campaigns are waiting for us, friends. As you all remember, we have to get ready for the big holidays in advance.

This article will inspire you with many Halloween email examples, powerful subject lines, and email samples.

Halloween unveiled: Spooky Insights

Boo! Halloween spirit is knocking at your door with its ghoulish goodies and facts:

  1. The term "Halloween" is derived from "All Hallow's Eve," says the Oxford English Dictionary. Yet, in 1773, the Scottish created the term "Hallow-e'-en." Later, in the poem "Halloween," poet Robert Burns joined the words, and we now use it :).
  2. Trick-or-treating came from the medieval English tradition of "souling," in which minors went door-to-door on All Souls Day and exchanged prayers for food.
  3. Originally, the Irish and Scottish carved turnips to honor gone souls, but due to migration, pumpkins have replaced the turnips. 
  4. Candy as Halloween treats first appeared in the 1950s, when candy manufacturers began to promote their products for Halloween fun.
  5. The first official Halloween guide, called "Halloween: How to Celebrate It," was released in 1897.
  6. In 2022, the most trendy adult Halloween costumes were witches, vampires, and ghosts. The witch costume, by the way, is also the most Googled one!

Halloween subject lines for your emails

Why do we start with the Halloween email subject lines? In order to surprise our customers with engaging holiday emails, we need to encourage them to open our emails first. And subject lines come in handy here.

When it comes to a spooky email marketing campaign, you should forget about clickbait subjects like “Buy or die,'' "Only Halloween treats inside," “Trick or Treat,” and so on, as our inboxes are filled with emails like this. 

Stripo now has an AI content improver to help you create effective subject lines and hidden preheaders. To enable this function, navigate to the Project's settings and toggle the "Improve Subject Lines and Hidden Preheader Using AI'' option. Simply provide examples of needed subject lines so the AI may produce additional alternatives based on the keywords.

Here are a few examples of Halloween email subject lines for your inspiration:

  • "Spooktacular savings inside!"
  • "Boo! We have a treat just for you!"
  • "Don't be a scaredy-cat — open for Halloween fun!"
  • "Creepin' it real: our Halloween specials await!"
  • "Frighteningly good discounts await you!"
  • "UnBOOlievable Halloween offers await!"
  • "Hocus Pocus: check out our spooky deals!"
  • "Get your boo-tiful Halloween savings here!"
  • "Halloween happiness inside: open if you dare!"
  • "Goblins, ghosts, and great deals await!"
  • "Something wicked this way comes...it's our Halloween sale!"
  • "Spine-tingling savings await you!"
  • "Enter if you dare: our Halloween discounts await!"
  • "Scare up some savings with our Halloween deals!"
  • "Spooky savings have arrived — open now!"
  • "Get in the Halloween spirit with our exclusive offers!"
  • "Witch-ing you a happy Halloween with these savings!"
  • "BOO-tiful discounts await: open to reveal!"
  • "Don't be a ghost — grab these Halloween deals!"
  • "Halloween fun starts here — open for savings!"
  • "Eerie-sistible offers inside — check them out!"
  • "Get ready to scream...with excitement for our Halloween sale!"
  • "A ghoulishly good deal awaits — open now!"
  • "Sneak peek: our fang-tastic Halloween discounts!"
  • "Wickedly good savings inside — click to reveal!"
  • "Fright night discounts await — don't miss out!"
  • "Open if you dare: Halloween treats just for you!"

I also looked through my inbox and handpicked some subject line examples from popular brands that I loved the most:

  • It’s Alive… Let the Spookification begin! — Party time.
  • Halloween Makeup Tutorials to Help You Boo Yo — Party City.
  • So Good! It’s scary… — Joan.
  • Once in a Full Moon — Vermont Teddy Bear.
  • Just announced! Things are getting Strange! — Universal Orlando Resort.
  • The 32 Scariest Movies to Watch on Netflix Right Now — Esquire.
  • Don't ghost our Halloween PJs! — GapCash.
  • It’s An UnBOOlievable Halloween Giveaway! — Maybelline New York.
  • Halloween in Harrisburg! — Fine Gardening.
  • Boo to you! 25% off if you weren’t scared! — LALALAB.
  • You can still be a unicorn! — Etsy.
  • Hurry up! The bats are taking it away! — Mailigen.
  • Open If You Dare! — AshleyStewart.com.
  • MONSTER DEALS ONLY | Prices Shredded just in Time for Halloween! — GearBest.
  • Hooked on Halloween — Flying Tiger.
  • WATCH OUT! It's behind you… — Merlin Entertainments.
  • Get your SCARE on! — Hobby Lobby.
  • Eeek! — World Market.
  • The Witch is IN! Shop Now for Enchanting Halloween Décor! — TaiPanTrading.
  • Don’t go out alone! — HOT TOPIC.
  • Living Dead Dolls... Scared Yet? — Spencer’s.
  • You've Been Warned! — Spencer’s.
  • Scream for Halloweeeeen! — YOURS.
  • Skellington in your closet —> skeletons in your closet — Hot Topic.
  • A True Horror Story! — Briggs and Riley.
  • Dog Halloween Safety Tips — PupLife Dog Supplies.
  • Forget monsters... Beware of missing this Halloween Sale! — Amerimark.
  • Dress Like a Nightmare, Sleep Like A Dream! — Peter Alexander.
  • Mystery Coupon Inside — Converse.
  • Just when you thought it was safe to open your email… — Hhgregg.
  • Put a spell on you? — PacSun.com.
  • New Halloween Charms — Brighton.
  • Scary? Haunted? Mysterious? You decide! — Rona.
  • Scare up a frightfully fun Halloween! — Party City.
  • Take a peek if you dare — Crate and Barrel.
  • Don’t be a CHICKEN. Go do something on Halloween! — ShopYourWay.
  • Eye Scream...You Scream... Ice Cream — BustedTees.
  • Think it's too early for Halloween? We say boo! — Hallmark Cards.
  • Oh SHEET! It's almost Halloween — Brooklinen.

Now that we know how to write catchy email subject lines, let us proceed to some great email examples.

Examples of powerful Halloween email campaigns

Are you looking for spooky yet beautiful Halloween email ideas? We will share 10 emails that impressed us. We hope you will love them too.

1. Creepy Halloween email by NiftyImages

Every little detail matters when it comes to Halloween email design.

Spookiest Email Design to Celebrate Halloween

(Source: Email from NiftyImages)

Blood drops, scratches, black color… these elements complement the email design and holiday mood.

2. Halloween email gamification by Stripo

Everyone has their fears and nightmares. Kids, for instance, fear school or the absence of sweets for holidays. For email marketers, newsletter emails going to SPAM are the biggest fear. And we, in our Halloween email campaign, let marketers win over spam.

(Source: Email from Stripo)

Well, of course, we built this game just to entertain users because we know that holidays are about Sales and Fun.

3. The “Sweetest” Halloween email by M&M’s

Sweets and treats are among the first things that come to our minds when we think about Halloween.

(Source: Email from M&M’s)

What we loved about this email is that the company used its brand mascot for this holiday email. 

4. Halloween horror nights by Universal Orlando Resort

When building the design of your holiday emails, it would be nice to remember that they have to reflect the mood of those holidays.

Email Ideas to Wish Your Subscribers Happy Halloween

(Source: Email from Universal Orlando Resort)

The image in this email reminds me of horror movies (remember The Shining, a movie about a secluded hotel with a dark history?), which is nice for scary Halloween emails. 

5. Halloween game by Changelly

Who said that Halloween emails are only supposed to be scary? They can bring fun as well! How can you entertain customers on this day? Gamification is one of the best Halloween newsletter ideas that really works!

Celebrating Halloween _ Email Gamification Ideas

(Source: Email from Changelly)

Gamification is one of the best Halloween newsletter ideas that really work!

6. Holiday sale by Stripo

This Halloween email template is the definition of the laconic offer. No extra words, no excessive information — just the discount amount.

7. Smart use of GIFs in Halloween emails by Universal Orlando Resort

GIFs draw recipients' attention to a certain offer or a certain section of your email.

(Source: Email from Universal Orlando Resort)

Please be advised that you should not add more than one GIF to your holiday email. Or at least you need to make sure that there is no more than one GIF per scroll to avoid seizures among recipients who have photosensitive epilepsy. 

You might also like

examples-of-animated-gifs-in-emails15 great examples of animated GIFs in emails

8. Problem-solving by Brooklinen 

Remember one of the key rules of email marketing: 

You do not have to sell products or services. You have to solve your clients’ problems and heal their pains.

In other words, be a problem solver for your recipients to build long-lasting relationships with them.

At the beginning of the Halloween email, Brooklinen said, “No Costume? No problem.” The company shared four costume ideas subscribers can make using an old bed sheet.

Ideas of Halloween Costumes for Your Subscribers

(Source: Email from Brooklinen)

A well-thought-out offer sometimes beats the most colorful design.

9. No scary stuff by FitVine

Be creative when it comes to the reference of your product to Halloween! Like FitVine in this product promo. You may think the email without Halloween deals won’t fit, but who said that spooktacular deals are only discounts? For example, this wine is produced with no artificial add-ons and less sugar, meaning with no “scary things.” Which perfectly suits our “Happy Halloween” newsletter!

Halloween Themed Email with Halloween Snacks

(Source: Email from FitVine)

10. Spooktacular edition by Disruptive Advertising

Halloween decor for a regular digest email? Why not! Disruptive Advertising shows us that an ordinary newsletter can stand out in a themed color. If you, let's say, have weekly or monthly editions about some news in your field, include a Halloween sale or some thematic subject lines in your email!

Halloween Decor for a Digest Email

(Source: Email from Disruptive Advertising)

The Witch's Brew: Email samples for a successful Halloween email marketing campaign

Now that you know everything about powerful Halloween email marketing campaigns, I’d like to offer you some email samples you can modify to suit your goals and send to your subscribers. 

1. Halloween email sample for an eCommerce store

Subject line: 🎃 Spooktacular savings await you! 🕷️

Dear [Subscriber’s name], 

Get ready for a hauntingly good time at [Company name]! We've brewed up some fang-tastic deals and spine-chilling discounts just for you this Halloween season. 

Whether you're looking for devilish decorations or boo-tiful costumes, we've got you covered. Don't miss out on our spooktacular savings — shop now before they vanish into thin air! 

Trick or treat yourself today ➡️ [Shop Now Button] 

Wishing you a BOO-tiful Halloween! 

[Your email signature]

2. Halloween email sample for a dental clinic

Subject line: 🧛‍♂️ Fang-tastic fangs for your Halloween bash! 🎉

Hey there [Subscriber’s name], 

Sink your teeth into the ultimate Halloween experience with [Clinic name]! 

We know fangs are the star of any vampire costume, so we're offering a special Halloween promotion on teeth whitening treatments. Flash those pearly whites at your spooky soirée and make Dracula jealous. 

Get your fangs ready ➡️ [Book Appointment Button] 

Have a fang-tastic Halloween! 

[Your email signature]

3. Halloween email sample for a restaurant

Subject line: 🍬 Sweet treats & spooky eats: A Halloween delight! 🍭

Hello Foodies, 

This Halloween, indulge your taste buds with treats that go bump in the night at [Restaurant name]. 

Our ghoulishly good menu will satisfy your cravings for both sweet and savory. And, as a special treat, kids in costume eat for free on Halloween night! 

Reserve your table now ➡️ [Book Table Button] 

Eat, drink, and be scary! 

[Your email signature]

4. Halloween email sample for a fitness center 

Subject line: 🎃 Creep into savings at [Fitness center name]! 💪

Hi [Subscriber’s name], 

Don't let the Halloween candy haunt your fitness goals! Join us at [Fitness center name] and enjoy a wickedly good deal on our membership plans. 

Start your fitness journey ➡️ [Join Now Button] 

No tricks — just treats for your body. 

[Your email signature]

5. Halloween email sample for a beauty salon

Subject line: 🕸️ Hauntingly beautiful: Halloween makeup at [Beauty salon name]! 💄

Hey Gorgeous, 

Transform into a bewitching beauty this Halloween with the help of [Beauty salon name]. Our makeup artists are conjuring up spook-tacular looks that will leave a lasting impression.

Book your appointment now, and let us create the masterpiece that will steal the spotlight at every party! 

Book your makeover ➡️ [Book Appointment Button] 

Be the queen of the eerie scene! 

[Your email signature]

Wrapping up 

We hope the Halloween email examples above will help you make your emails more creative and fun. Make pics, Halloween email subject lines, and texts work for your marketing strategy.

Do not be afraid to use builders like Stripo to save your time creating spectacular, magnificent, magical, and impressive Halloween emails!

Build engaging Halloween emails in no time with Stripo
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susp iciousb 8 months ago
Si vous avez, disons, des éditions hebdomadaires ou mensuelles sur certaines nouvelles dans votre domaine, incluez une vente d'Halloween ou quelques lignes d'objet thématiques dans votre mail ! google
Olena Zinkovska 7 months ago
C'est une bonne idée!
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