Best Ideas for St Valentine’s Email Newsletters
Searching for fresh St Valentine’s newsletter ideas to win new customers? Search no more! See how the world’s top brands nail the holiday campaigns.
Get inspired by the ideas listed below, then implement them in our dedicated email templates in no time.
Ideas for St Valentine’s newsletters
Don’t focus on design only. These ideas implemented by famous brands will spice up your St Valentine's email campaigns.
1. Focus on your value proposition
Value proposition and discounts are the core of any marketing campaign. And St Valentine’s one is not an exception. You can "wrap" your offer in hearts or use pink fonts, add violet, and red colors.
May your emails be filled with the anticipation of the holiday. Spread the love.
2. Exchange your discount for a love story
If you lack customers’ comments on your website or if you feel like giving a coupon in exchange for a favor only, here’s an idea:
Announce that you will give $10-20-30 back only if people share their love story on your website. The mandatory condition is sharing a photo of them together. Or you may ask for a love confession, published on your website, with a photo attached, as well.
During this holiday period when love is in the air, we all feel like shouting out about love, our deepest feelings. Thus, subscribers are more likely to come out.
Not only will this enliven your newsletters, but also will drive more traffic to your website.
3. Suggest the ideas on what to present
You will significantly facilitate people’s lives if you suggest a list of gifts to present on this wonderful holiday.
We all run out of ideas on what to present to our beloved people on this day.
For busy married couples or for those who just started living together, suggest a breakfast-for-two delivery to spice up and simplify their lives :)
Who said we can only congratulate our girlfriends/boyfriends and spouses on this day? We can, as well, buy presents for kids, parents and even grandparents. Suggest a list of presents for the partners, also share the ideas on what to buy for all the members of our families as we love them all. Besides, this is a great opportunity to engage with a wider audience.
Take a look at this St Valentine’s newsletter sample by Brighton:
4. Provide the celebration plan
It will be very thoughtful, caring and nice of you not only to offer the list of the best presents for this day but also to suggest a plan. Yes! Plan for the whole day.
Share your brave ideas, share some world-famous traditions. Both young and mature couples will appreciate it.
This idea is relevant for the HoReCa industry.
5. Help those who are late
You’ve kept on reminding customers that the holiday is around the corner. But your email sent on February 13th, will be of great use for those who were pretty insecure about what to buy.
Remind them this is their last chance for the on-time delivery.
And certainly, there will be those who’ll realize just on St Valentine’s day that they were quite busy and forgot to buy presents.
Your St Valentine’s email reminders sent in the morning on February 14th will be of great help.
6. Help men make a proposal
7 million American men, which equals 2% of the population, according to Statista, made proposals to their women on this day. I hope, the answer was “Yes”. If you run a restaurant or a jewelry shop, notify men you can help them with the preparations.
Let them know which rings are on-trend this year.
Suggest men that they use a private room for this emotional event.
7. Cheer up single hearts
Statista says that about 18% of the United States’ population did not celebrate this holiday for various reasons in 2018. Think about those people who are not going to celebrate it this year. Cheer them up as they might feel lonely on this day. Create a supportive campaign. Be their Valentine.
As we do not know who of our subscribers are single and who have a pair, you can recommend everyone to treat themselves on this holiday. I doubt that anyone will refuse to buy a present for himself/herself and will not use the discount you offer. However, those who are seeing someone would rather use the coupon on a great present for their partner.
Once I received this, “Tired of thinking whether he will love it or not? Celebrating alone this year? If you do not have a beloved one, this is a great chance to congratulate the most important person in your life — yourself. This year for sure you will get exactly what you want”.
And even though I was not single back then, I took their advice and purchased a new pair of earrings.
8. Congratulate customers on this day
People hear dozens of “I love you”, “I like you” and “I cherish you” from their friends, colleagues, neighbors and, of course, from their beloved ones on this day. Don’t be an exception. Tell the customers how much you like and cherish them.
Let people feel their value.
Valentine’s Day email subject lines
In every day newsletters, about 25% of recipients make the decision whether to open the message by reading the subject line. While for Valentine’s day this number is 30%.
No matter what the goal of your St Valentine’s newsletter is, you need to put it straight in the subject line that email is dedicated to St Valentine's Day. Be very specific, yet concise.
Some examples by famous brands:
- Tiffany & Co — This Valentine’s Day, Reach for the Stars;
- Tiffany & Co — Hanna, Discover New Tiffany Designs for Valentine’s Day;
- Nike — Love is in the air;
- Tiffany & Co — Hanna, Order Now! One More Week for Valentine’s Day Delivery;
- Hipmunk — Roses Are Boring, Chocolates Are Too…;
- Nike — Late on Love?;
- Really Good Emails — We wrote a poem for you;
- M&M’s — My Valentine’s gift guide;
- Prezzo — Start dropping the hints ?;
- Ferrari — Exclusive: enjoy our special offer and give a watch this Valentine’s Day | FREE SHIPPING;
- Chubbies — *hint* *hint* ;
- Herschel — A heartfelt exclusive;
- Maybelline New York — Valentine’s Makeup Looks You’ll ❤️;
- Brighton — ❤Valentine, It's Not Too Late;
- Stripo — ? Make your St Valentine’s Campaign Elegant;
- Monica Vindader — Find the perfect gift with our Valentine's gift guide;
- M&M's — 50% Off Valentine's Day Gifts ?;
- Tiffany & Co — A Tiffany Gift for Your Valentine.
The design ideas to make your St Valentine’s email campaign stand out
The design… Here you may implement brave St Valentine’s email design ideas you want or even combine some of them if you like.
1. Decorate emails with hearts
A pink-red heart is the first thing that comes to my mind when I think about St Valentine Day. I know I am not the only one here. By adding hearts to your email newsletters, you will set the Holiday Vibe. Create an email in pink and red colors.
Make sure to decorate your landing page, as well.
2. Decorate small elements of your holiday emails
If you are not in the mood to create a brand new email newsletter for St Valentine’s Day and want to use your regular one, you can decorate small pieces of your emails. Of course, placing hearts in a footer or header will be a nice idea.
But you can also do it the way Victoria's Secret did. Just add small hearts to your banner image.
Important to note:
You can add such small elements to banners with Stripo easily. Just upload these decorative elements as additional images.
Please find the details in our respective blog post.
3. Try making your design more masculine, or don't forget about men
Traditionally, women receive presents, and men run across all offline and online stores. But I won't surprise you if I say that men want to feel loved on this day, too. We should create something special for them. Make the design in neutral colors. Or even use blue and green.
I could not really find a green Valentine’s Day email in my inbox. Maybe, this is the right time to create one?
4. Use various colors
The colors you use in your emails depend on your preferences only. You can create an absolutely new festive design or may stick to your brand colors and simply add some hearts.
Our designer when crafting this email used black font color and yellow hearts.
5. Be original
Do we think only of hearts when we talk about this day? Nope. We also anticipate this holiday for its romantics. There are so many movies about St Valentine’s. On this day, some people come out and say their first “I love you”. Some people even make a proposal.
As a rule, both actions are accompanied by a romantic dinner with lit candles and a glass of wine.
Be original, add an image of a bottle of wine with 2 (!) glasses or teddies, or flowers, and balloons. Here you are free to use your imagination.
So, like it or not, in our mind this day stands for love and warm feelings.
Herschel, for instance, did not decorate their St Valentine’s newsletters. They found a better idea — every model who demonstrated items from new collections, held a rose in their hands. This is beautiful, feminine, and festive.
You may also just add a photo of a couple in love. Very close to the holiday, but not so evident.
6. Add some fun
When I received this email, I realized I am not the only one who got confused and concerned about what to buy for their close people this Valentine’s Day. Red is also confused :)
Final thoughts
St Valentine’s Day is the most romantic holiday worldwide. To win new customers and not to lose existing ones, marketers need to make their St Valentine’s email marketing campaign unique.
When should you start sending out your newsletters? A week or two before the holiday itself. On the very holiday, please, send just a wish and tell your customers how much you care for them.
A proper St Valentine’s Holiday email campaign should:
- be started a week or two prior to the holiday;
- be sent out according to the interests of the clients;
- be well-designed;
- include a concise subject line;
- cheer up single hearts;
- offer ideas on how to celebrate the holiday;
- help men and women pick good gifts;
- express your love.
I wish you all the best.
Thank you for reading. Be loved!
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