Design Marketing Templates
~ 11 min read
rate it
01 February

Best Ideas for St Valentine’s Email Newsletters

Stripo / Blog / Best Ideas for St Valentine’s Email Newsletters

Searching for fresh St Valentine’s newsletter ideas to win new customers? Search no more! See how the world’s top brands nail the holiday campaigns.

In order to implement their Valentine newsletter ideas in no time, you are welcome to use our festive email templates.

When should you start your holiday’s email marketing campaign? Right away!

How to start and what to add to your Valentine’s?

Ideas for St Valentine’s newsletters

Don’t just focus on the St Valentine’s design ideas — hearts and doves help, but won’t save the email campaign if you have nothing to offer or nothing to surprise recipients with.

Value proposition

Value proposition and discounts are the core of any marketing campaign. And St Valentine’s one is not an exception. We recommend starting with it.

It is reasonable to place all the offers on hearts or fonts painted in pink, violet and red colors.

Stripo St Valentine Coupon

Or you can create thematic coupon “Cupid” or “Love is in the Air”. May everything be filled with the anticipation of the holiday. Spread the love.

Discount for a love story

If you lack customers’ comments on your website or if you feel like giving a coupon in exchange for a favor only, here’s an idea for you:

Announce that you will give $10-20-30 back only if people share their love story on your website. The mandatory condition is sharing a photo of them together. Or you may ask for a love confession, published on your website, with a photo attached, as well.

During this holiday period when love is in the air, we all feel like shouting out about love, our deepest feelings. Thus, subscribers are more likely to come out.

Suggest the ideas on what to present

You will significantly facilitate people’s lives — especially men will appreciate it — if you suggest a list of gifts to present on this wonderful holiday.

Stripo St Valentine Tiffany

Women actually are not an exception here. We’ve also run out of ideas on what to present to our beloved people on this day.

Stripo St Valentine Chubbie

For busy married couples or for those who just started living together, suggest a breakfast-for-two delivery to spice up and simplify their lives :)

tripo St Valentine Breakfast for Two

Remind sweet doves that trivial candies are kinda boring. Let them know they can add some “heart” to present — candies personalization is a great idea.

Who said we can only congratulate our girlfriends/boyfriends and spouses on this day? We can, as well, buy presents for kids, parents and even grandparents. Suggest a list of presents for the partners, also share the ideas on what to buy for all the members of our families as we love them all. Besides, this is a great opportunity to engage with a wider audience.

Take a look at this example of a toyshop St Valentine’s newsletter sample:

Stripo St Valentine Congratulating Kids

Provide a celebration plan

It will be very thoughtful, caring and nice of you not only to offer the list of the best presents for this day but also to suggest a plan. Yes! Plan for the whole day.

Share your brave ideas, share some world-famous traditions. Both young and mature couples will appreciate it.

Stripo St Valentine Day Plan

Help those who are late

You’ve kept on reminding customers that the holiday is around the corner. But your email sent on February 13th, will be of great use for those who were pretty insecure about what to buy.

Remind them this is their last chance to order delivery.

Stripo St Valentine Delivery

And certainly, there will be those who’ll realize just on St Valentine’s day that they were quite busy and forgot to buy presents.

Your St Valentine’s email reminders sent in the morning on February 14th will be of great help.

Stripo St Valentine Nike Those Who Are Late

Help men make a proposal

7 million American men, which equals 2% of the population, according to Statista, made proposals to their women on this day. I hope, the answer was “Yes”. If you run a restaurant or a jewelry shop, notify male subscribers you can help them with the preparations.

Let them know which rings are on-trend this year.

Suggest men that they use a private room for this emotional event.

/Stripo St Valentine Help Men Choose Ring

Cheer up single hearts

Statista says that about 18% of the United States’ population did not celebrate this holiday for various reasons in 2018. Think about those people who are not going to celebrate it this year. Devastated by a number of “hearts” and thematic promotions all around, some of them feel upset. Cheer these people up. Create a supportive campaign. You may be their Valentine.

As we do not know who of our subscribers are single and who have a pair, you can recommend everyone to treat themselves on this holiday. I doubt that anyone will refuse to buy a present for himself/herself and will not use the discount you offer. People in relations would rather use the coupon for a great present to treat a partner.

Once I received this: “Tired of thinking whether he will love it or not? Celebrating alone this year? If you do not have a beloved one, this is a great chance to congratulate the most important person in your life — yourself. This year for sure you will get exactly what you want”.

And even though I was not single back then, I took their advice and purchased a new pair of earrings.

Stripo St Valentine Lonely Hearts

Add a wish

People hear dozens of “I love you”, “I like you” and “I cherish you” from their friends, colleagues, neighbors and, of course, from their beloved ones on this day. Don’t be an exception. Tell the customers how much you like and cherish them. Let the people feel valuable.

Valentine’s Day email subject lines

In every day newsletters, about 25% of recipients make the decision whether to open the message by reading the subject line. While for Valentine’s day this number is 30%.

No matter what the goal of your St Valentine’s newsletter is, you need to put it straight in the subject line. Be very specific, yet concise.

Some examples by famous brands:

Tiffany & Co — “This Valentine’s Day, Reach for the Stars”;

Tiffany & Co — “Hanna, Discover New Tiffany Designs for Valentine’s Day”;

Nike — "love is in the air";

Tiffany & Co — “Hanna, Order Now! One More Week for Valentine’s Day Delivery”;

Hipmunk — “Roses Are Boring, Chocolates Are Too…”;

Nike — Late on Love?;

ReallyGoodEmails — We wrote a poem for you;

M&M’s — My Valentine’s gift guide;

Prezzo — Start dropping the hints ?;

Ferrari — Exclusive: enjoy our special offer and give a watch this Valentine’s Day | FREE SHIPPING;

Chubbies — *hint* *hint* ;

Herschel — A heartfelt exclusive.

The design ideas to make your St Valentine’s email campaign stand out

The design… Here you may implement any brave St Valentine’s newsletters ideas you want or even combine some of them if you please.


A pink-red heart is the first thing that comes to my mind when thinking about St Valentine’s Day. I know I am not the only one here. By adding hearts to your email newsletters, you will set the Holiday Vibe. Create an email in pink and red colors.

Stripo St Valentine Hearted Desig

Make sure to decorate your landing page, as well.

Various colors

Why various colors but not only red and pink? Because the colors, used in your emails, depend on your preferences only. You can create an absolutely new festive design or may use your brand standard colors and simply add some hearts.

Stripo St Valentine Black Hearts

The Electro company, in the screenshot, applied a white background image and added a non-standard black heart image. But this doesn’t ruin the whole impression of their holiday’s email. Rather, they stand out. Why not be creative and use something unique?

Use this valentine day email template.

Male design

Traditionally, women receive presents, and men run across all offline and online stores. But men want to feel loved on this day, too. We should create something special for them. Make the design in neutral colors. Or even use blue and green.

I could not really find a green Valentine’s Day email online. Maybe, this is the right time to create one?

Decorating small pieces

If you are not in the mood to create a brand new email newsletter for St Valentine’s Day and want to use your regular one, you can decorate small pieces of your emails. Of course, placing hearts in a footer or header will be a nice idea. Your company logo may be festive, as well. It’ll look sweet.

Stripo St Valentine Decorating Small Details

Let your customers feel they are loved not only by their partners but by you as well.

Be original

Do we think only of hearts when we talk about this day? Nope. We also anticipate this holiday for its romantics. There are so many movies about St Valentine’s. On this day, some people come out and say their first “I love you”. Some people even make a proposal.

As a rule, these both actions are accompanied by a romantic dinner with lit candles and a glass of wine.

Be original, add an image of a bottle of wine with 2 (!) glasses or teddies, or flowers and balloons. Here you are free to use your imagination.

Stripo St Valentine Be Original

So, like it or not, in our mind this day stands for love and warm feelings.

Herschel, for instance, did not decorate their St Valentine’s newsletters. They found a better idea — every model who demonstrates items from new collections, hold a rose in their hands. This is beautiful, feminine, and festive.

Stripo St Valentine Flowers Instead of Hearts

You may also just add a photo of a couple in love. Very close to the holiday, but not so evident.

Stripo St Valentine Happy Couple

Add some fun

When I received this email, I realized I am not the one confused and concerned on what to buy for my close people this Valentine’s Day. Red is also confused :)

This is just a funny image, yet some recipients will feel a relief — they are not alone.

Stripo St Valentine Day Red


St Valentine’s Day is the most romantic holiday worldwide. To win new customers and not to lose existing ones, marketers need to make their St Valentine’s email marketing campaign unique.

When should you start sending out your newsletters? A week or two before the holiday itself. On the very holiday, please, send just a wish and tell your customers how much you care for them.

A proper St Valentine’s Holiday email campaign should:

  • be started a week or two prior to the holiday;
  • be sent away according to the interests of the clients;
  • be well-designed;
  • include a concise subject line;
  • cheer up single hearts;
  • offer ideas on how to celebrate the holiday;
  • help men and women pick good gifts;
  • express your love.

Use our creative St Valentine’s Day templates. I wish you all the best.

Thank you for reading. Be loved!

Be always wide awake in recent email marketing news, guides, articles and how-to’s