03 November 2023

Black Friday subject lines: 160+ inspiring examples

Create compelling Black Friday emails
Table of contents
  1. Subject lines for pre-Black Friday sale emails
  2. Subject lines for Black Friday sale announcement emails
  3. Subject lines for VIP Black Friday emails
  4. Subject lines for Black Friday promo emails
  5. Subject lines for Black Friday last chance emails
  6. Subject lines for the Black Friday Extended emails
  7. Subject lines that announce Black Friday emails without saying “Black Friday”
Subject lines for pre-Black Friday sale emails

Is your Black Friday email ready? It’s beautiful and has a generous sale, but you can’t come up with a catchy subject line? Check out our compilation of 160+ Black Friday subject lines for inspiration.

Remember that effective email subject lines will drive customer engagement, boost open rates, and ultimately lead to higher Black Friday sales. Therefore, it is essential to pay attention to such details.

Subject lines for pre-Black Friday sale emails

Early access to sales helps people buy things ahead of time, making shopping easier and more enjoyable. It lets them plan their purchases and enjoy a relaxing long weekend with their loved ones.

  1. ⚫ Black Friday is almost here. Are you ready? — Tomas Seliokas, SimilarWeb.
  2. Black Friday came early… — Brooklinen. 
  3. Ready for Black Friday? — Zina from Moosend.
  4. Get Black Friday prices right now. Plus deals on headphones and TVs — Wired.
  5. Today and only today: We're giving you early access for Black Friday in our app. — Athleta. 
  6. Black Friday Arrives Early — Herschel Supply Co. 
  7. Shop Black Friday *early* — Victoria's Secret.
  8. BLACK FRIDAY PREVIEW: 40% Off (Plus, $50 Denim) — Lucky Brand. 
  9. ⏰ Early Black Friday starts now. Members shop early! — adidas.
  10. 🎃 Black Friday in October: 60% off E-V-E-R-Y-T-H-I-N-G — Banana Republic.
  11. Black Friday is here early! Save up to 70% ⚡ — Decathlon.
  12. [Black Friday SALE] Early Bird Deals Are HERE — Petcube interactive pet cameras.
  13. ⏰ 48 hours to start a course for less — Domestika.
  14.  BLACK FRIDAY EARLY ACCESS: 25% Off Site-wide Starts Now💥 — Maud's Coffee & Tea.
  16. You just unlocked Black Friday — IWI.
  17. Last Chance To Shop The Pre-Black Friday Sale. — Splendid.
  18. Countdown to Black Friday: Up to 40% off NOW! — Ross-Simons.
  19. Sale starting early ⚡ 30% OFF everything! — Muddy Puddles.
  20. Early Access: Black Friday Offer! 🖤 — Prolon UK.
  21. Early Bird sale ⚠️ — Alexandria Brandao.
  22. Black Friday Sale Starts Now 🔥 — Breeo.
  23. Early Access to Black Friday is Here! — Yolele.
  24. EARLY Black Friday Sale | Shop Early, Save BIG —
  25. DON'T WAIT. — Bath & Body Works.
  26. Jump Into Black Friday Early Access! — Lemore LLC.
  27. Black Friday Sneak Peek 👀 Save on Holiday Travel Gear! ✈️ — Twelve South.
  28. Unwrap Early Savings! 🛍️ Pre-Black Friday Deals Just For You! — The Animal Rescue Site.
  29. EARLY ACCESS! It's all yours. 🎉 — TJ Maxx.

Black Friday early access


To improve and optimize your subject lines, use Stripo’s embedded AI tool for generating texts.

Subject lines for Black Friday sale announcement emails

Eye-catching Black Friday sales announcements will help you not get lost in overflowing inboxes. Be brief and direct. Describe the offers that matter.

  1. Huge Black Friday Announcement from Neil Patel — Neil Patel.
  2. Get in the Black Friday Spirit — Victoria’s Secret.
  3. 🛍️ Get ready for the Black Friday season in 3..2..1 — Folderly.
  4. 🌟 Black Friday OFFICIALLY starts NOW 🌟 — Gap.
  5. Ready for Black Friday? — Moosend.
  6. Black Friday sale has us like 😍 — Athleta.
  8. Black Friday weekend STARTS NOW 🛍️ — Banana Republic Factory.
  9. Our Best Black Friday Offer Ever is Coming — Universal Orlando Resort.
  10. BLICK FRIDAY starts tomorrow! — Blick art materials.
  11. T 🎁 M 🎁 R R 🎁 W !! — Bath & Body Works.
  12. ✨ Our Biggest Sale Ever Starts... NOW! — True Grit.
  13. Our Black Friday Sale starts now! 🎉 — Press London.
  14. Worldwide Black Friday flight savings have landed! — Air Canada.
  15. Happy Black Friday! Time to save big 🛒 —
  16. Ready? Black Friday’s Here 📣 — Herschel Supply Co.
  17. Sneak a Peek at our Black Friday deals — Berkshire Blanket & Home Co.
  18. IT'S BLACK FRIDAY at TARLA — Tarla.
  19. We couldn’t wait for Black Friday — Ethan Allen.
  20. OMG! These Black Friday deals are 🔥! — Maybelline New York.
  21. 🖤 Black Friday savings are here! 🛒 — Decathlon.
  22. RSVP: Black Friday Sale — Lucky Brand.
  23. BLACK FRIDAY IS ON YO. — Chubbies.
  24. Eat, Black Friday, Repeat. — Victoria's Secret.
  25. Our ⭐⭐⭐⭐⭐ Black Friday Favourites — Monica Vinader.
  26. Discover winning strategies for Black Friday, drive retention with mobile integrations, and more — Movable Ink.
  27. Black Friday Sale, Final Days to Vote for the IFP Gotham Audience Award!, "Knives Out" and more! — Filmmaker Magazine Newsletter.
  28. 10 winning marketing ideas for Black Holiday — Jenna at dotdigital.
  29. Hanna, Your Black Friday 🎁 — Anat from Similarweb.
  30. These Black Friday Style Steals are perfect for winter ❄️ — Banana Republic Factory.
  31. Black Friday: Our Top Picks — Everlane.
  32. Black Friday Update 🔥 — Everlane.
  33. PSST❗Black Friday Sales Inside — Maybelline New York.
  34. Black Friday deals too good to miss.. — Decathlon.
  35. 🚨 Black Friday Alert 🚨 – Savings Start Now — Universal Orlando Resort.
  36. Hello, Black Friday — Herschel Supply Co.
  37. Our First Black Friday Sale — Everlane.
  39. BLACK FRIDAY = BEST FRIDAY 😊 — D'Artagnan.
  40. RE: Black Friday Sale — Brooklinen.
  41. Black Friday just got BIGGER — Banana Republic.
  42. Black Friday starts the magic — act now! — Michelle from FluentU.
  43. Open for first dibs on Black Friday — Gap.
  44. 🖤 Unmissable Black Friday Offers are Live 🛒 — Decathlon.
  45. Mmmm...Leftovers — Shop Black Friday Deals — Jenson USA.
  46. Even more added to our Black Friday sale! — Rutland Cycling.

Black Friday sales announcement


Subject lines for VIP Black Friday emails

Send VIP Black Friday emails to reach your most loyal customers effectively. Personalize subject lines and offer exclusive perks to capture their attention, creating a sense of urgency and driving engagement with your Black Friday promotions.

80% of retail professionals indicate that email marketing is their greatest source of customer retention. So don’t forget to remind your VIPs about yourself!

  1. Exclusive Preview! Shop Black Friday Beauty Deals NOW — Victoria's Secret.
  2. Exclusive Black Friday access for members starts now! 🏁 — adidas.
  3. Don’t miss your exclusive Black Friday access — Monica Vinader.
  4. The Black Friday VIP List 👀 Use code BLACK30 for 10% off home — Groupon.
  5. VIP STATUS: 30% Off Everything NOW! — Forever 21.
  6. Don’t miss out on our sale of the year! — Banana Republic.
  7. ADDED — More Black Friday deals ➡️ — VS Pink.
  8. VIP Pre-Sale | Black Friday Starts NOW — Herschel Supply Co.
  9. 50%-90% Off 🚀 VIP Early access to Black Friday Sales! — Ouku.
  10. Black Friday VIP Early Access — Little Joe Woman.
  11. Hey VIP! Did you Miss our Black Friday Early Access! — A&A Sports.
  12. Black Friday VIP offers are live! — Withings.
  13. Hey VIP! Black Friday starts NOW — BaubleBar.
  14. Exclusive Black Friday Deal - Get 77% off and 3 months extra on 3 year plans —
  15. Black Friday: Exclusive Early Access. — Castlery Inc.

VIP Black Friday emails

(Source: Email from Herschel Supply Co.)

Subject lines for Black Friday promo emails

It’s sometimes better to get straight to the point, so be direct with pricing. Customers should easily see discounts along with any extra perks so they can make quicker decisions.

Speaking of numbers, people in the United States and around the world are likelier to make a purchase if free shipping is offered. So, if you offer this service, don’t forget to mention it in your Black Friday subject line.

  1. Free Shipping on EVERY Order | Early Black Friday Special! — Current Catalog.
  2. It’s Here! 25% Off Everything + Free Shipping — United By Blue.
  3. BLACK FRIDAY Starts Now 📢 50% Off Everything! — Banana Republic.
  4. That Black Friday feeling! 40%–50% OFF + EXTRAS 🎁 — Gap.
  5. THE BLACK FRIDAY SALE — up to 70% off in the shop — Boiler Room.
  6. 50% Off ASO Tools and App Intelligence for Black Friday — Appfigures.
  7. Black Fri-YAY 🙌 Buy One, Get One 50% OFF — Victoria's Secret.
  8. 🌟Black Friday Is Here: Up to 40% Off Epic Deals — The Company Store.
  9. Get up to 40% off for Black Friday — The GetResponse Team.
  10. Black Friday: BOGO 50% off $39.50 Logo Shop Sale & MORE! — VS PINK.
  11. Black Friday Bonus: $20 off select tights! — Athleta.
  12. 🎉 Happy Black Friday! 60% off everything + extra 15% off! 🛍️ — Banana Republic.
  13. 💣 Black Friday & Cyber Monday: Up to 70% OFF All Digital Items — TemplateMonster.
  14. TGI-Black Friday — 50% OFF EVERYTHING. ALL. WEEK. — Gap.
  15. A new day, a new deal. 🌟Shop Black Friday and get 50% Off Everything AND… — Banana Republic.
  16. ⚫ Black Friday ⚫ Sale Continues: 50% Off Everything and… — Banana Republic.
  17. BlackBear Friday Sale. Save 58%! — TunnelBear.
  18. 30% OFF SITEWIDE for Black Friday is ON — Kat Von D Beauty.
  19. All signs point to 55% off — Grammarly.
  20. One Time Sale – 50% OFF All Helpjuice Plans — Helpjuice.
  21. 🤩 Black Friday Is HERE! Save Up to 60% OFF on OptinMonster! — OptinMonster.
  22. 30% OFF menswear today only. It’s Black Friday the Boden way. — Boden.

Black Friday promo emails


If your Black Friday email is not ready yet, and you’re searching for effective ideas, we’ve got you covered. In the blog post below, you’ll find 15 powerful ways to spice up your holiday campaigns, along with brilliant examples.

You might also like

Black Friday email tips and examples: How to create a successful marketing campaign?black-friday-email-tips-and-examples

Subject lines for Black Friday last chance emails

By crafting a subject line that captures the urgency of the moment, you’re not just selling products but also offering a solution to FOMO and the regret of inaction. Your email becomes the final call, the hero swooping in to ensure customers grab their coveted items before the clock runs out.

  1. Almost-Sold-Out Black Friday Items — Everlane.
  2. HURRY! The Black Friday Sale is ending — Brooklinen.
  3. Black Friday SALE: Going...going...GONE! — Lucky Brand.
  4. Black Friday ENDS TOMORROW — Monica Vinader.
  5. Black Friday continues… — Decathlon.
  7. Final Call for Black Friday Offers — D’Artagnan.
  8. MAJOR Black Friday Deals END TOMORROW! — Victoria's Secret.
  9. Reminder: Your 50% OFF Black Friday Offer!! — Lucky Brand.
  10. Final day of Black Friday deals — Ikea.
  11. Last chance for Black Friday ⏳ — adidas.
  12. Final call for Black Friday Weekend — Athleta.
  13. 🎮 Final Days: Up to 80% off LEGO & Select WB Games during the Black Friday Sale! — WB Games.
  14. Ending Soon! $35 & Under Black Friday deals — VS Pink.
  15. ⌛Final Day! Black Friday SALE — D’Artagnan.
  16. LAST CHANCE For Our Black Friday Offer! 40% off Purchase! — Gap Factory.
  17. Last Day: Shop Black Friday Before It Ends — VS Pink.
  18. Black Friday is almost over 🛑 — Nike.
  19. This is your last chance — Surreal.
  20. Only Two Days Left For Extra Savings 😰 — Herschel Supply Co.
  21. Don’t miss out, it’s almost over! — Herschel Supply Co.

Black Friday last chance emails


Your awesome email needs an equally awesome design. How can you achieve this? Watch our webinar, titled Irresistible Black Friday design that converts.

Subject lines for the Black Friday Extended emails

Extending the promotion period is crucial for sustaining interest and turning potential lost sales into successful conversions. Engaging customers through anticipation and exclusivity can help emails stand out and keep the buzz going.

  1. Black Week! 🖤 — Born2Be.
  2. Limited time only...Black Friday is BACK — Brooklinen.
  3. Pack Friday Extended — MeUndies.
  4. Good News: Black Friday Blowout Continues! Get Your 15% off Coupon! Shop Now! —
  5. Black Friday One More Time! — Van Dyke's Restorers.
  6. Day after Black Friday deals?! Up to 60% off! — BH Cosmetics.
  7. 👀 We're Extending Black Friday.. Get In Here!! 👀 —
  8. 💸 Don't miss out... You can still save after Black Friday (go cyber) — adidas.
  9. Tomorrow: The Black Friday Fund Returns — Everlane.
  10. OOPS! Let’s try again! BLACK FRIDAY IS BACK ON! — Forever 21.
  11. ⚠️ We’ve extended our Best Black Friday Deal Ever! — Sevenly.
  12. Black Friday Extended – Geno 2.0 for only $49.95 | Save up to 70% on Nat Geo gifts! — National Geographic.

Black Friday Extended emails

(Source: Email from Forever 21)

Black Friday is followed by Cyber Monday, so we have some tips for this event as well.

Subject lines that announce Black Friday emails without saying “Black Friday”

Using email subject lines that announce promotions without explicitly stating "Black Friday" offers increased curiosity, reduced inbox clutter, and brand differentiation. With this subtle approach, companies can stand out and grab attention during this fussy time of year.

  1. Inside: these 2 SALES are ending soon! — Cutlery and More.
  2. Your DealNews: Best Buys Early Deals Event: Discounts on Select Items Sitewide & More —
  3. 👋Say hello to 15% off — Chemist Direct.
  4. 19 Expensive Gifts That Are Definitely Worth the Splurge — Architectural Digest.
  5. Our BIGGEST deal of the season! 🎁 — Customized Girl.
  6. Champion Fall Clothing Up to 60% OFF — Bob's Stores.
  7. Last day to SAVE $25 OFF your $99 purchase. — The Sharper Image.
  8. 48 Hours Only! Up to 30% Off Select Corsair Liquid Coolers and Fans —
  9. Start the season with hundreds of offers, now at IKEA! — IKEA.
  10. You’ll kick yourself if you don’t 👀 — iKhokha.
  11. Get 50% off your first year + free gift — Flodesk.
  12. Don’t miss the Apple Shopping Event — now through November 28. — Apple.
  13. Sweeter than the Second Slice of Pie — Huckberry.
  14. 30% Off Sitewide - Our Biggest Sale EVER 🥳 — Nick's.
  15. Serious savings inside — Denver Modern.

Without saying Black Friday

(Source: Email from IKEA)

Still have questions about how to create your best Black Friday subject line? Check out our tips on Best Email Subject Lines to Boost Open Rate.

In closing, remember that crafting catchy Black Friday email subject lines is the key to making your marketing efforts shine. We hope that our article has sparked your creativity and encouraged you to try out various approaches. So go ahead, have fun with your subject lines, and make your Black Friday emails absolutely irresistible to your audience. We’re excited to see your campaigns succeed during this bustling retail season!

Create compelling Black Friday emails quickly with Stripo
Was this article helpful?
Tell us your thoughts
Thanks for your feedback!
Stripo editor
Simplify email production process.
Stripo plugin
Integrate Stripo drag-n-drop editor to your web application.
Order a Custom Template
Our team can design and code it for you. Just fill in the brief and we'll get back to you shortly.