Email marketing is an art, and every artist needs inspiration. In this article, we've gathered various email newsletter examples, tips, and trends to help you build the foundation for future email campaigns. We'll explore eCommerce, software, eco-friendly, guidance, and seasonal themes. Please note that our selection reflects our subjective opinions and may not align with everyone's preferences. However, we hope you find something valuable in each example, including a few best practices for creating effective email newsletters.
eCommerce email marketing strategy
eCommerce newsletters are vital tools for engaging customers with vibrant visuals, including high-quality images and enticing offers. This section will provide you with examples from leading brands like Banana Republic, Victoria's Secret, Chubbies, and Gap. Each example highlights how effectively these brands utilize large, eye-catching images, strategically placed call-to-action buttons, and personalized content to attract consumers and encourage purchases.
Banana Republic
Subject line: Summer's standout dresses.
This newsletter example is perfect for eCommerce companies. It contains plenty of bright photos in big sizes, which makes you believe that you can only extend your hand and reach out to the amazing outfit. In such emails, you can highlight customer favorite items.
(Source: Milled)
The brand is fully aware of what its target audience needs. A few CTA buttons encourage you to visit the website. And here's the cherry on top — a "recommended for you" section with huge discounts! We doubt someone can resist adding one or two items to the cart.
Its unique feature
It provides an opportunity to make constant contact by sending a simple message, which allows customers to get early access to special offers, fashion tips, and user-generated content.
Victoria's Secret
Subject line: Just dropped: Self-care staples.
Beautiful pictures are one of the essential components of marketing newsletters to sell your product. Victoria's Secret embellishes colorful photos with attractive discounts and special offers.
This email template contains all the information a customer might need. It also allows subscribers to establish constant contact by buying online and then having the opportunity to pick up in-store.
(Source: Email from Victoria's Secret)
Its unique feature
This email newsletter invites its subscribers to consider all the offers and choose the one they desire the most. Customers can also use a few helpful tools to make their lives easier while placing and receiving orders.
Gap
Subject line: $6.99 tees. $9.99 polos. $12.99 shorts.
Email is one of the best marketing channels for clothing stores. In this one, Gap provides its subscribers with attractive updates on pricing for the collection.
There's a GIF with colorful photos and prices right on it. As the photo changes, the color of the price changes as well in order to match the product it's related to.
(Source: Email from Gap)
It's a great idea for a weekly newsletter, but you can choose whatever email frequency best suits your brand.
Its unique feature
Customers always need to know the price. The easier it is to find out, the more likely they are to decide to buy. This GIF idea encourages email clients to set up constant contact. And it's pretty simple to create for your campaigns.
Chubbies
Subject line: STOP SCROLLING YOUR INBOX.
Chubbies is well-known for its exceptional style. Some people find it weird. However, it's unique and special.
The brand takes the most out of email marketing, starting with subject lines and the way they share company news and ending with pictures and overall look.
(Source: Email from Chubbies)
Its unique feature
Chubbies is a unique brand, and so are its email newsletters. The fonts, pictures, and hyperlinks complement the tone of voice. But as for experiments with creative slogans, we must warn you: Don't do this at home (until you're sure your subscribers will get it).
Software newsletters
Software newsletters aim to simplify complex solutions and highlight new features or integrations that can enhance user experience. Using a personal email address can significantly enhance user engagement and create a personal connection, making the communication feel more authentic and approachable.
This section delves into how companies like Ecwid, Stripo, and Claspo use innovative email strategies, such as AMP and interactive content, to streamline user interactions and keep subscribers informed and engaged with the latest developments.
Ecwid
Subject line: Welcome to Ecwid!
Every once in a while, we have to register on this or that site. There are always several steps to follow: Enter your data on a website, open your inbox, click on the link that will redirect you to the website, and there you will read the only line: "Your email is confirmed." It sounds like a waste of time, don't you think?
This welcome email is a great example of how it should look — you simply click the button instead of filling out signup forms and waiting for registration confirmation emails. That's quite an effective strategy.
(Source: Email from Ecwid)
This type of confirmation requires the use of AMP for email technology.
Its unique feature
It simplifies the user experience by adding a tool that allows them to confirm their email address and check if the registration is successful in one email.
Stripo
Subject line: Create and engage: Surprise your subscribers with new AMP technology.
Want some exclusive content for your company's newsletter? Check how Stripo used the AMP feature to create this fun game.
For the past few years, people have become used to email newsletters, and it's hard to create ones that will impress different audiences. This is when Stripo helps. Take your chance!
This activity is quite easy: All you need to do is put pictures in the correct orientation. You can see the immediate result.
(Source: Email from Stripo)
Its unique feature
Your customers don't constantly seek valuable content to read from your email newsletters, sometimes they just need to relax. Such games don't influence the content of the email, but we doubt email subscribers will be able to miss this opportunity to have fun.
Claspo
Subject line: Check out our integrations with Zapier, Klaviyo, and others.
Claspo provides tools for boosting sales and engagement to captivate website visitors. This email newsletter design allows new subscribers or existing customers to learn about a company's latest launches.
(Source: Email from Claspo)
The email's top section contains a roadmap for what has been released and what is coming soon. You can also see how the widgets work and learn about the pricing.
Its unique feature
This email newsletter briefly describes all the updates, visualizes the new improvements, and allows you to check out their new blog posts.
At the bottom of the product announcement email, there's a short feedback form that requires only one click to establish constant contact.
Eco-friendly email marketing campaigns
Eco-friendly newsletters serve a dual purpose: They educate and call to action by providing relevant content to build trust and maintain engagement with subscribers. Brands like the World Wildlife Fund, Adidas, and Everlane use their platforms to sell, inform and advocate for environmental issues. This section showcases how these organizations utilize email campaigns to spread awareness, encourage community involvement, and demonstrate their commitment to sustainability.
World Wildlife Fund
Subject line: Plastic doesn't belong in nature.
Charity initiatives need to provide more information for their newsletter subscribers than just colorful pictures and funny headings.
(Source: Email from World Wildlife Fund)
WWF's newsletter campaign is similar to the blog post: It contains many hyperlinks, call-to-action buttons, pictures, and so forth. It also contains a comprehensive guide on how to save the planet from plastic catastrophe.
Its unique feature
When you read the email message, you feel responsible, and clicking the button or making a donation doesn't seem to do much to make you feel a little less guilty.
At the same time, it's written in a friendly way, with thanks and appreciation, that leaves you open for help.
Adidas
Subject line: Don't just talk about saving the oceans. Run For The Oceans.
Adidas is well-known for its environmental protection initiatives. They know that people love challenges, so a provocative subject line is a good choice for their target audience.
But this email newsletter is not only challenging. It also encourages subscribers to act and make a difference by using their own examples.
(Source: Email from Adidas)
For every other kilometer run, Adidas will donate $1 to teach youth about the threat of marine plastic pollution.
They also use the opportunity to advertise their new shoes, which are made of upcycled marine plastic waste, to their subscribers. Perfect timing!
Its unique feature
Its extremely appealing subject line encourages readers to act immediately. It also combines advertising with a social initiative that makes the brand look more responsible and caring. If you want to learn more about creating appealing subject lines, check out our article.
Everlane
Subject line: 10 tips to reduce plastic waste.
Some say caring about the environment has become mainstream among brands and companies. Well, we call it responsibility and commitment.
Everlane started its campaign to reduce plastic waste. It committed to eliminating virgin plastic from its supply change and explained how it would achieve this goal.
(Source: Email from Everlane)
The brand also invites you to join the people who care. They provide a guide to help you take the first steps to reduce plastic waste.
Its unique feature
It's not just a single email to impress the audience; they really started the campaign to spread the word about why it's essential to care about nature.
And the expression "I'm just one person" — say 7 billion people" had me.
Guidance newsletters
Search engine optimization is crucial for curating valuable resources and articles for your audience. Guidance newsletters are designed to offer useful insights and actionable advice. Companies like Almanac, Grammarly, and HubSpot leverage their expertise to provide subscribers with tips, tools, and personalized content to improve their productivity and marketing skills. This section explores how these emails can be a resource for personal growth and professional development in a niche topic.
Almanac
Subject line: Speed through your to-do list with easy-to-organize tasks 💨.
Almanac took advantage of two pain points: Stickers and the job :).
After the opening, you immediately see the set of stickers available to everyone for free. Then, plenty of useful recent blog posts and tools might help you be more productive at work and understand what you really want.
Also, there's an option to establish constant contact, provide feedback, and receive a bonus for it.
(Source: Email from Almanac)
Its unique feature
It's very informative while being so laconic and complete. You can easily choose your needs and enjoy a perfectly organized email newsletter.
Grammarly
Subject line: Your weekly progress report.
You have probably heard of Grammarly and its famous reports. If not, let us explain why they're so great.
They pay great attention to personalizing their email newsletters. Grammarly collects data from its users and sends it out to help them track their activity and improve their results.
(Source: Email from Grammarly)
For instance, you can track mistakes or missing dots, even the number of rare words you used. Maybe it's not that essential, but knowing when to monitor progress is still interesting.
Its unique feature
Personalization is the key to building a community and making every customer feel valuable and unique. Grammarly uses personalization in its email newsletters to establish constant contact and increase user loyalty.
HubSpot
Subject line: What is the Chrome UX Report?
I bet most of us love HubSpot for its blog content, but their newsletters are amazing as well. HubSpot is always recognizable by its corporate style, and the content of the emails is informative and well-structured.
(Source: Email from HubSpot)
Its unique feature
HubSpot uses email marketing to entertain its audience, and it is pretty good at it. Its emails also stand out for their accessibility. In emails, it entertains its users and shares helpful content, which is what makes successful newsletters.
Seasonal newsletters
Seasonal newsletters capitalize on specific times of the year to connect with audiences. Whether it's celebrating Women's Equality Day, Father's Day, or Christmas, brands craft targeted messages that resonate with the season's spirit. This section highlights how holiday themes can effectively engage customers, promote special offers, and enhance brand visibility. Including social media links in the footer can strengthen engagement and ensure a professional newsletter presentation.
Stripo email template
We created this Women's Equality Day email template for the fitness industry to show that women can be better, faster, and stronger. A few pictures with women really inspire those who are planning to join a fitness community.
By simply clicking the buttons, you can learn more about the membership and get up to a 50% discount. There is also a sale on sports suits because if you buy a good outfit, you will be encouraged to visit the gym more often.
Its unique feature
This email newsletter template is colorful, addresses different pain points, and motivates you to join the club immediately.
Tiffany & Co.
Subject line: Complimentary Father's Day: Shipping Starts Now.
Nothing extra, but still highly appealing and beautiful. That's all that comes to mind when you look through this email newsletter.
A few pictures show details of the gifts you might present to a man for Father's Day. And a brief note that they won't charge you for shipping. Aren't you already clicking the "Shop Now" button?
(Source: Email from Tiffany & Co.)
The email newsletter also contains huge buttons that lead to the website in case you need ideas for other occasions.
And it's arranged ideally for mobile devices.
Its unique feature
It's laconic yet exhaustive and appealing. It seems like the best design for a jewelry store.
Christmas Pizza
Ten years ago, if you sold pizza, you didn't need to do much to attract customers — competition wasn't as intense. Now, you really have to come up with unusual ideas for your digital marketing strategy to get more clients. And this newsletter template is a good example.
You need to solve a puzzle to get Pepperoni pizza as a gift for your order. They also provide you with some suggestions you might want to order (because you need that Pepperoni pizza you've just won, don't you?).
(Source: Stripo template)
Its unique feature
This email newsletter allows you to look through the entire menu and choose the exact product you need.
Check out our other examples of interactive email templates for various holidays:
Tips for your successful email marketing campaigns
Here are some tips on how you can keep up with the latest trends and create email newsletters that will truly engage your subscribers:
- Analyze сompetitor сampaigns: Subscribe to competitors and major player emails to track their strategies and design trends.
- Search for inspiration: Explore platforms like Email Love, Milled, Pinterest, and Dribbble to discover and save inspiring email designs.
- Stay informed with email marketing resources: Read industry-specific blogs and reports to stay updated on trends, benchmark your campaigns, and gather data-driven insights.
- Take part in communities and conferences: Connect with email marketing communities and attend upcoming events to gain insights, collaborate, and stay inspired.
- Apply GenAI tools: Use GenAI tools to generate ideas and create email outlines.
- Browse ready-made email templates: Use design elements from templates and adapt them to your needs.
- Cross-department collaboration: Discuss your email campaigns with other departments to get varied insights and ideas.
- Conduct A/B testing: Test various elements of your emails to refine and improve.
- Gather customer feedback: Ask customers about their preferences and opinions to tailor your campaigns.
Understanding current email trends provides you with a competitive advantage. Check out this insightful session on email marketing trends for 2024:
Wrapping up
The examples we've shared in this article demonstrate the diversity and creativity that can be achieved in email marketing, from visually stunning eCommerce campaigns to informative software updates and eco-conscious initiatives. Whether you're looking to boost sales, engage with your community, or keep your subscribers informed, there's inspiration here for everyone.
Remember to stay innovative and adaptable as you develop your email campaigns. Continuously explore new trends, test different strategies, and, most importantly, listen to your audience. Stripo is here to help you fulfill any of your ideas.
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