15 Best Newsletter Examples to Inspire You
In our previous post, we showed how to make your first email campaign successful and how to improve current ones in 10 simple steps. Today, we’re going to show you the best email newsletter examples (in our opinion) for your inspiration.
Subject line: Don't just talk about saving the oceans. Run For The Oceans
Like Elvis Presley sang “A little less conversation, a little more action please”. He was so right. Many people just talk, only a few act.
This email newsletter example stands out and inspires us with the subject line! Everyone who is really concerned with ecology and our future will certainly open this email.
Adidas encourages us to participate in its event, as it is going to donate $1 for each km run to Parley School. This money will be used to “teach youth on the threat of marine plastic pollution”
Not only is this email a caring gesture of love to Earth, but also part of a perfect product launch campaign. With this email, Adidas once again promoted its new shoe model that was made from upcycled marine plastic waste.
Great news: Adidas promises to use only recycled plastic by 2024.
Its unique feature: subject line, call to care about ecology.
2. Tom Raffield
Subject line: Guess where we’re going.
In one of our previous posts, we already described this email as an example of the best newsletters design. Indeed, it is. For at least three reasons:
- for its sophisticated design and elegant colors;
- for embedded interactive elements;
- for new ways of engaging with recipients.
Not only did they puzzle their subscribers with the question “Guess where we’re going”, but managed to “hide” the keys to the answer behind the images.
Only in the following email, they revealed their secret.
Its unique feature: a new way of using interactive emails.
Tip: to build image rollover effect with Stripo, when designing your newsletter email, just toggle the " " button.
Editor will ask you to upload the second image for your rollover. That's it.
Subject line: Clear Your Calendar: In Store EVENTS
I always open emails by this brand with anticipation as I know I will see something appealing and will get inspired by interesting ideas. Of course, this goes apart from the products Brighton offers — they are just amazing.
And this email was not an exception.
I loved this banner — there's nothing in it, but just an inscription.
But it’s all about the font — the same copy wrapped in a standard font would not impress anyone.
Brighton applied this font to some elements across all email.
Its unique feature: of course, the unusual font.
Subject line: $6.99 tees. $9.99 polos. $12.99 shorts.
This one is a true design inspiration.
I literally fell in love with this GIF. It highlights the price of the product category that is displayed on GIF at that moment.
It is a brilliant idea and could be used as a fallback to image AMP-carousel in emails for those recipients whose email clients do not support AMP yet.
Its unique feature: its GIF with prices.
Subject line: Handbag Trade-In: It’s Time To Give & Get
Every email newsletter made by this company is a masterpiece. Elegant, beautiful, appeal to bright emotions. Yet, this email is an example of social marketing.
Quite important to remind people that it’s good to have and good to share. The headline of the email convinced us to share. Besides, Brighton made it clear that customers not only give, but also get some money back.
The most emotional part of this best email newsletter design is photos of women who would get those used bags — without them, the campaign wouldn’t be that successful.
When you see real people, when you get to know them closer, you are more likely to share.
Its unique feature: photos.
6. World of Tanks
Subject line: Mamma Mia, the New Italian Tanks Are Here
Men know for sure that World of Tanks implements the bravest and the best newsletter design ideas.
If this company talks about Navy, it uses images of sailors, of the seas, etc. They do not use just some thematic separate elements, but stick to the chosen style across all email — from the subject line to buttons.
As a person, involved in email marketing, I pay attention to such details — all emails by the World of Tanks are so consistent.
Its unique feature: button with the colors of the Italian flag.
Design tip: this is actually a button image. You can upload one as "additional" image when working on the banner. And then add a hyperlink to an entire banner.
Subject line: Don’t tell my boss, please.
We all are familiar with Chubbies and their newsletters. Some love them for their style, some find it weird. But once you got to know this brand, it will not leave you indifferent.
Every time, after a new email campaign, most attendees of forums for marketers share and discuss Chubbies newsletter samples.
But this email just exceeded all expectations:
This email is so not trivial. Quite the opposite — it’s kinda shocking. I kept reading and reading. I was astonished, confused, amused — all these emotions kept alternating. But I could not stop reading as I wanted to find out what was in the end.
I do not expect to see tons of such emails in 2019. But definitely would love to read some ?
Its unique feature: weirdness. Chubbies are never afraid to try something new, to be weird. This makes them special.
8. Banana Republic
>Subject line: Why YOU ❤ our Sweater Blazer
Today, most promo emails are dedicated to bunches products. You see jackets, skirts; or jampers and jeans, etc. Unless this is a new anticipated gadget or a car.
No wonder, this newsletter example by Banana Republic was quite surprising. The entire email was dedicated to one Sweater Blazer.
The banner with this blazer hanging on a tree is kinda shocking. My first impression was like: What? A piece of clothing hanging? Who is this meant for?
I scrolled down and saw a woman wearing the featured blazer ))
I understood this blazer was made for women and I got a clue what it looked like :)
Its unique feature:eye-catchy and intriguing banner.
Subject line: Did you forget something?
You won’t believe it but adults love choco, too. Or is it just me?
Must confess, I was extremely glad when finally got to subscribe to this brand. Every email I receive from them is filled with happiness, joy, and promo of choco. Their emails are a great example of how to combine TV ads, Social media ads, and email marketing. All these channels complement each other.
Yet, I wanted to say a few words about this great abandoned cart email:
First of all, they thanked me for visiting. Second of all, the photo of Red made the email less official and less commercial. The text was written in a friendly-like manner. They did not try to convince a recipient to buy. They just inquired if it was me and reminded that I can stop by at any time that is convenient to me.
And the image of the item I left in the cart goes last. It is small.
I didn’t feel like I was forced to do something. I just felt grateful they reminded me about my abandoned cart.
Its unique feature: kind, warming, design, and the manner they talk to recipients — M&M’s do not force to buy.
10. Monica Vinader
Subject line: Spotted on the Duchess of Cambridge!
You don’t need to be a gossip girl to be willing to know what it’s all about. Now that Kate Middleton is one of the most popular people when the Times magazine announced her as one of the 100 most influential people in the world and finally when the Duchess of Cambridge is the style icon, who wouldn’t like to know what was spotted on her? This is a great email newsletter idea to let everyone know that famous people prefer your brand.
We need to know what’s in trend ?
Others would love to possess the same things that the Duchess wears. Either for status or for the love and devotion to the royal family. The reason does not really matter. All that matters is that this is a perfect way to boost sales and to take your brand name to a new level. Photos of famous people make the best newsletters even better.
Its unique feature: sharing photos of famous people using or wearing their products.
Subject line: Your weekly progress report.
I’m pretty sure you have heard about Grammarly and their brilliant reports.
They are one of the greatest tools to check grammar and spelling. Oh yes, they do that too — not only reports.
But makes their emails so great? Why do we all keep talking about Grammarly?
Because they were first to implement this kind of hyper-personalization. They gathered users’ data like activity, mistakes, missing dots, the number of words that have been checked and the quantity of rare words used.
For users, it is a great chance to track their activity, progress, they know what particular units in grammar they need to work on. For email marketers, it is a great example of what a hyper-personalization can be; it is also the source for new ideas to implement to better communicate with customers.
Its unique feature: a new level of hyper-personalization. Yet, the virality of this campaign was growing slowly, step by step.
Be prepared — new features added in your newsletters won’t boost sales grossly at once.
I love HubSpot for their blog. Always news topics, new investigations. And I used to open their emails with joy. But now that they started using interactive elements in newsletters — I literally anticipate every newsletter.
Not only send they a compilation of recent blog posts, but also interact with us, make our brains work by asking as some questions right in emails.
What they do is a short quiz on a general topic. They provide you with 4 answers. Once you place the cursor over a wrong answer, it gets highlighted with red. Once you choose the right answer, it is highlighted with green.
What is really important: once the answer is highlighted, at the bottom of the quiz they specify whether the answer is correct or incorrect. This is a great example of email accessibility, which is a must for 2019.
Its unique feature: engaging and puzzling recipients, email accessibility.
Subject line: 10 tips to reduce plastic waste.
I was pretty convinced — and mentioned it in some previous posts — that promo emails should be emotional (certainly, good emotional). But I would expect to receive emails of this kind from Green Peace. Everlane took me by surprise. They are worried about our environment — and they said it in an email newsletter.
Their first email of this sequence stated that “A million plastics bottles are made while you are reading this email”.
Sounds pretty scary.
In their next email, they said they use plastic bottles for producing apparel. Amazing.
And they made a commitment to eliminate plastic from their supply chain by 2021.
Wanna join them? I do…
In this email, they provide us with tips on how to reduce plastic waste.
Their final thought: “I’m just one person” — 7 billion people” convinced me ?
Its unique feature: consistency. It was not a one time campaign to promote new products.
You can make a single email everyone will love and share. Or you can make an entire campaign people will talk about.
Subject line: Take the 2019 state of email survey.
Litmus is one of the few reliable sources when it comes to email marketing and its technical component. Their blog posts and conclusions are always based on thorough research.
Quite often, we receive emails with reports on innovations, on the use of new elements, on how to fix or avoid some problems connected with email coding. But all these reports are based on real data.
This January, I received an email with a request to take the survey to help this company operate with up-to-date data. The call was just brilliant:
They appealed to my sense of gratitude. And driven by this feeling, I rushed to take the survey, no matter how long it was.
Its unique feature: appealing to human feelings.
Tip: don’t be afraid to come to this trick if you, like them, ask for a favor. But be careful here: it won’t work if you make people feel ashamed. You can appeal to other feelings like joy, happiness, sweet memories.
It can be even something like “Look, what we’ve been through” and offer photos of the recipient when he or she was in your cafe. Travel agencies can make a compilation of photos of the countries recipient visited last year.
Subject line: We are bringing our vision to the road: Mission E becomes Taycan.
We all love to be engaged, to be curious about upcoming events, especially when you are a motor enthusiast or just love to know what’s new happening in the world.
Porsche knows how to add some shade of mystery to their campaigns.
When reading this email, the recipient feels really curious and anxious to see what Taycan will look like. Personally, I hurried to watch the video. But the car in it was also hidden behind some fabric.
Now recipients are more likely to anticipate every new email and rush to open it when they see one in their inbox. This email is a perfect source of newsletter design inspiration for those who wanna make their next campaigns even more anticipated.
Its unique feature: a great example of a great teaser email.
- Remember to add intriguing subject lines.
- The design matters. Make it suit the mood of the entire campaign.
- Engage customers with interactive emails. They double conversion by the way.
- Reach out to all subscribers — make your emails accessible.
- Surprise recipients to make your emails awaited and desired.
This is a compilation of the non-trivial newsletter examples that impressed us with their creativity. I hope you’ll find them useful.
Use our prepared templates to implement your brand new ideas.
May your future campaigns be the best company newsletters that your recipients have ever seen.