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08 April

14 Best Email Signature Design Examples

Stripo / Blog / 14 Best Email Signature Design Examples

Good email signatures help us build our business, and make a good impression on clients.

Since this is the last element people see in emails, we should make our personal signatures creative and memorable.

Let's examine the best email signature examples and their appropriate use in emails and newsletter templates for emails.

It should be mentioned that all types of businesses require professional email signatures with detailed contact information.

Best Email Signature Designs

Use this template when designing email signature

This signature example is a good fit for legal consulting, banking, etc. Designers, however, may use creative, and unusual signatures.

Email signature design does depend on what type of company you're running.

Best email signature designs for business emails

When we say business here, we mean banking, financial consulting, and legal services. Definitely, these messages should not be bright, funny, and are not supposed to contain any jokes. And heaven forbid to use a photo of you in sunglasses, lying in the sun.

Yes, I have seen such emails — my personal financial consultant at a favorite bank of mine used an image where he was wearing shorts, sunglasses, and had an ice-cream in his hands. That was kind of funny but made me doubt he could really help when I need it.

Example 1. Legal services

Let us start with these serious business emails.

Email signature design examples_with Map

What you could learn from this email signature design:

A photo of a trustworthy cheerful woman.

It was said long ago that cheerful, smiling people evoke trust. Even the justices of the US Supreme Court, including its Chief Justice John G. Roberts, Jr., are smiling on their profile images.

This signature includes a web address, phone number, postal address, and — my favorite part — a map. This is very convenient as most meetings and negotiations with lawyers are held in person, not via the internet.

I really loved the image of Femida applied as a background here.

Example 2. Consulting and Real Estate

It seems like this is a very serious type of business, and there is no room for creativity. But you are welcome to spice up your emails with some colors.

Stripo-Signature-Thomas-Brown-Estate

(Source: Email signature built with Stripo)

What you could learn from this email signature design:

A background image that actually mirrors the type of business. Also, you may add a number of photos of the recently-sold apartments, or the ones that are currently available.

And of course, social networks’ icons that take us to Thomas’ Facebook and LinkedIn Accounts.

Speaking of which...

Easy way of adding the social media block in your email signature with Stripo:

Did you know that you do not need to work on the design and content of your social networks every time when composing a new email?

You configure them just once in your Stripo profile, and all the data is stored in your Stripo account. Next time when you decide to add your signature into a new email, you just pull the Social block into your template, and voila your signature already contains all the necessary social icons and respective links.

Social Media Profiles and Links_Adding Them to Modern Email Signatures

Just like that.

Use this option to save time on email production

Example 3. ESPs (email marketing automation)

When you are announcing serious changes that you are going to make to your business that will affect your business' customers, it's always best when the CEO of your company does it. Such emails look way more professional and are taken by recipients better.

Signature with a Demo

(Source: Email from Iterable)

What you could learn from this email signature design:

The CEO of Iterable greets customers on his own. And also offers them to schedule a demo where he is going to present new features of his ESP.

Best email signature designs for fashion and beauty industries

When it comes to fashion and beauty, we expect to dive into the world of creativity and non-traditional approaches to everything they do and produce.  

Example 4. Beauty industry

Even for medicine, it is possible to make signatures beautiful. Especially, when you are a nutritionist.

Stripo-Signatures-AmyBlare

(Source: Email signature built with Stripo)

What you could learn from this email signature design:

A perfect color combination.

Green plants behind the lady in the picture and green font are associated with new life and health.

Example 5. Fashion industry

From those who work in the fashion or beauty industry, we expect to see bright, colorful, and unusual email newsletters, email signatures, and, of course, professional cosmetics and service.

Stripo-Signatures-Websafe-Italic-Fonts

(Source: Email signature built with Stripo)

What you could learn from this email signature design:

Pale, violet colors, italic typography, and a sophisticated woman are associated with femininity. This is what a woman needs.

Best email signature designs for the food industry

Even though in this block we are about to share only one good email signature, we are sure that you can implement and enrich these types of messages with your bold ideas.

Example 6. Restaurant business

Who typically sends out emails to customers? Right, customer support. And marketers send out only promo newsletters and of course, they also create event-triggered emails.

But as a true gourmet, you may wish to finally hear from the Chef or say “thank you” to him or her, unless you don’t like the food.

Most people have their fav restaurants and cafes, so it would be a great idea to let the Chef personally contact the customers. Either let him/her reach out to the most loyal visitors or let him personally inform the people about new meals.

Stripo-Signatures-Chef-with-New-Meals

(Source: Email signature built with Stripo)

What you could learn from this email signature design: 

Light green soothing color, photos of the new meals they serve, and an invitation from the Chef. But what I loved most about this signature is the photo of him and his cell phone number. To my mind, this is the pattern of the best email signature design.
Definitely, it should be his “corporate” cell phone number. Even the best visitors are not supposed to disturb the Chef whenever they want to.

How to build a reusable signature with Stripo:

Previously we told you that you do not need to work on the design of your social media icons. But did you know that with Stripo you do not even need to work on your modern email signature design? You just save one to the Modules storage in your personal account with Stripo. Next time, when using it, you just pull it in your template — that's it. Your email's ready to rock.

Saving Signatures to Modules' Storage

Of course, you can edit your signature as necessary.

Design an email signature once and use it in multiple campaigns

Best email signature designs for news media

Today, even mass media try to reach out to the readers via marketing newsletters.

Example 7. Mass media

Especially, online magazines.

We've entered the era of people, not brands.

If people read/listen to reports, breaking news on your channel, they want to know who is that person they agree or disagree with on certain things. Let them see this person. Let them even reach out to this person. Or people...

How to Create Professional Email Signature for Mass Media

(Source: Email from CNN Reliable Sources)

What you could learn from this email signature design:

It's bright and colorful. All the links are red.

And the photos of two correspondents also added some spice to the email.

Example 8. Email digests

Recipients always want to know who curated an email newsletter they are reading. It makes newsletters more personal. 

Signature Designs for Email_Email Digests

This email signature example is a perfect fit for bloggers and those who send email digests on a regular basis

What you could learn from this email signature design:

I loved the color combination. And I also loved that from now on I can follow this person on Instagram. Quite often bloggers on their social media profiles notify when to expect a new email.

Example 9. Education newsletters

Many people are thirsty for knowledge. But now due to being extremely busy, we lack time to read entire books. And that is why we need to find proper education courses with relevant information. And Hubspot is one of them.
I wait for their news with anticipation, as I know I am about to learn something new.

Stripo-Signatures-Emma-Knox

(Source: Email from HubSpot)

What you could learn from this email signature design: 

Once again, this is the photo of the manager.

When I know I receive some information from a professional, I am unlikely to question it. This is why I love the fact Emma Knox mentioned her position under the image in the signature.

Example 10. Blog email digest

And here I am about to talk about Hubspot again. As they are skilled and professional at email digests.

Email Signatures_Feedback

(Source: Email from HubSpot)

What you could learn from this email signature design:

Yes, it does not contain any photos. But their kind “Cheers!” makes me smile.

In the signature, they mentioned that I was reading their “Sales Blog”, I know who is the manager, and I wanna thank them for the “Motivational Song”. This is pretty unusual for an official email signature. But I guess, this is what helps them stand out.

But most of all I liked that they asked me, "What do you think of this email?" I can rate it.

How to add a feedback form in emails with Stripo

You can either build an AMP form on your own to collect users' feedback in the emails.

Or just use one of our "prebuilt" NPS AMP Modules. 

We've prepared a number of them.

How do you find one?

  • open the "Modules" tab in the editor;
  • go to the "pre-built" tab;
  • click the "Filter" control;
  • search for "NPS AMP Modules".

Survey_Email Signature Designs

Drag an NPS module of your choice into your template. 

Each module contains a User Manual where we in detail explain how to customize it. You will be able to easily remove this guide from your email.

Use an NPS AMP module for your future campaigns to measure users' satisfaction with your services/email digests

Best email signature designs for the Hotel business industry

We do hope that the HORECA industry will recover from all the pain it is experiencing now and will get back on track when COVID's finally gone. 

Example 11. Hotel business — a standard signature

The standard hotel signature/email footer contains a phone number, postal address and is supposed to contain a map. As many people do not know your town well. By adding the map to the email footer, you make your guests a huge favor.

Stripo-Signatures-Restaurant-Maps

(Source: Email signature built with Stripo)

What you could learn from this email signature design:

The map and zip code, and the hotel name. Your guests may take a screenshot of this useful information. They will definitely need it in case they lose internet connection.

Easy way of adding a map to emails with Stripo:

Did we ever show you how to add maps to your emails? No? Our bad... Then here it is:

  • you pull an Image basic block;
  • then upload a screenshot of a map with your location;
  • add a link to this image — the link that will take recipients to Google Map so that they can build direction from their current location to their destination —your hotel;
  • be sure to enter Alt text. In case images do not load in your user's inbox (some people just block them), users will still get a clue that they need to click a link to enter Google Map.

Best Email Signatures Designs

Make your email signatures more useful by adding maps to them

Example 12. VIP club

It has become a normal practice for hotels to "create" VIP clubs. Only those guests who spent a certain amount of money, or those who spent a certain number of days/weeks at a hotel get to join the VIP club.

At this stage, you need to make communication with clients more personal. Emails sent by a personal manager will do.

Design Email Signature_Welcome to VIP Club

(Source: Stripo email template)

What you could learn from this email signature design:

Clients feel more valuable when they know they have a personal assistant and that they can reach out to this person when necessary.

I loved the color palette a lot. 

Example 13. Hotel business — a personal signature

Event-triggered emails are all similar, with only relevant yet a little bit boring information.

But when it comes to holidays, you create personalized messages.

Stripo-Signatures-Perfect-Addition-to-Signature

(Source: Email from Drury Hotels Company)

What you could learn from this email signature design:

The CEO’s personal e-signature.

By providing such emails in your newsletters, you build closer relations with the guests and make them feel special.

Best email signature designs for the Nonprofit organizations

This is the last type of business we are going to discuss now.

Example 14. Charity organizations

Charity organizations typically ask for help. People can help them by donating certain amounts of money, they can also "donate" their time by helping charity organizations take care of the pets in the shelter, etc.

In anyways, people might need a person they contact at any time to ask questions. If they donate the money, they might want to know who is in charge it.

Email Signature Designs for Nonprofit Organizations

Make it easy for subscribers to contact you at any time via any communication channel of their choice

What you could learn from this email signature design:

Big photo. And also there's lots of "air" in this signature, which is one of the hottest email design trends for 2021

Important:

We've just discussed the designs and content of HTML email signatures. If you are looking for a signature for your personal emails, we'll show how to add one to your email client.

Adding email signatures in email clients

Email signature in Gmail

How to create a professional signature in Gmail:

  • go to settings;
  • then click the “setting” again;
  • at the page bottom you will see “Signature”;
  • insert image;
  • choose the “small” size;
  • upload images of the social media icons;
  • add links to them;

Best Email Signatures Designs_Adding Signatures in Email Clients_Gmail

  • done.

I tested my signature: sent out messages to different email clients and opened them on various desktop and mobile devices. It worked!
Now your email signatures will be creative and beautiful!

You may also build signatures for your personal or personal correspondence with an external email signature designer.

Email signature in Yahoo

Currently, you cannot set photos and images as Yahoo signatures. Consequently, no social media icons either are allowed to be used either.

However, you can add links to your signatures in Yahoo.

Best Email Signatures Designs_Email Signatures in Yahoo

(Source: Email from the Point)

Email signature in Outlook.com

How to create a professional signature in Outlook.com

  • go to the "Settings";
  • then choose "View all Outlook settings";

Best Email Signatures Designs_Settings Signature in Outlook Web

  • then go to the "Mail" tab;
  • open the "Compose and reply" tab;
  • in a new window, search for the "Email signature" section;
  • enter necessary text;
  • to add social networks, upload their icons as regular images;

Outlook Web_Setting a Signature

  • highlight each icon and insert respective links;

Best Email Signatures Designs_Adding Links to Social Media in Signatures

  • if you want to automatically include this signature in your emails, be sure to click both checkboxes as shown below;

Email Signatures_Outlook

  • choose "HTML" as message format, or else Outlook.com will only include the textual part of your signature with no icons and links;
  • click "Save".

Adding signatures to all emails by default in Outlook

Professional email signature design tips

Looking at all the signatures above, we can make a conclusion that there are no strict rules regarding email signature design. But here are some very important rules to follow:

1. Make sure the email signature is mobile-friendly

Awesome email signature designs start with optimizing entire emails and signatures per se for mobile devices as most people now check their emails online.

You can make fonts larger on mobiles, buttons wider on mobiles.

Easy way of optimizing emails for mobiles with Stripo:

Optimizing Email Signature Designs for Mobile Devices

Optimize my signature

2. Stick to a certain length of the signature

Make your signature 3-6 lines long. Not bigger.

3. Use only legible fonts for your signature

Of course, you should apply only web-safe ones. Do not use bold typography. Use thin or regular ones. Because using the bold typography makes your signature look longer.

4. Stay on-brand

It is recommended to apply on-brand colors, of course, if you have them.

Our new option Brand Guidelines will help you find colors, find fonts, indents, and other design elements that totally comply with your brand. Please find more information in our blog post.

5. Add photos 

Always use only high-quality photos. And, certainly, of cheerful happy people, even if lawyers.

6. Stick to your business style

It depends on the business you run. Financial consultants are not supposed to use bunnies in their signatures even as a background.

When an artist uses a simple, dull, plain signature, you may question his professional skills.

Final thoughts

An email signature is not optional, it is a mandatory element for every email we send out.

Got inspired by all these best email signature examples? Choose any of our prepared templates, edit one sticking to all the above tips, and applying any of the email signature best practices, then the email signature designing will be quite easy, and really effective.

I sincerely wish you the best of luck!

Build Your Powerful Elegant Email Signature
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