Email signatures help us build our business, and make a good impression on clients.
Since this is the last element people see in emails, we should make our personal signatures creative and memorable.
Let us survey the best email signature examples and their appropriate use in emails and newsletter templates for emails.
It should be mentioned that all types of businesses require professional email signatures with detailed contact information. While designers may use creative and unusual ones.
Other professionals also need signatures in their emails.
When we say business here, we mean banking, financial consulting and legal services. Definitely, these messages should not be bright, funny and are not supposed to contain any jokes. And heaven forbid to use a photo of you in sunglasses, lying in the sun.
Yes, I have seen such emails — my personal financial consultant at a favorite bank of mine inserted an image where he was wearing shorts, sunglasses, and was carrying an ice-cream in his hands. That was kind of funny but made me doubt he can really help when I need.
Let us start with these serious business emails.
What you could learn from this email signature design: a photo of a trustworthy cheerful woman.
It was said long ago that cheerful, smiling people evoke trust. Even the justices of the US Supreme Court, including its head John Roberts, are smiling on their profile images.
This signature includes a web address, phone number, postal address and — my favorite part — a map. This is very convenient as most meetings and negotiations with lawyers are held in person, not via internet.
I really loved the image of Femida applied as a background here.
Seems, like this is a very serious type of business, and there is no room for creativity. But this is not true. Spice-up your emails with some colors.
What you could learn from this email signature design: a background image that actually mirrors the type of business. Also, you may add a number of photos of the recently-sold apartments, or the ones that are currently available.
And of course, social networks’ icons that take us to Thomas’ Facebook and LinkedIn Accounts…
When it comes to fashion and beauty, we expect to dive into the world of creativity and non-traditional approaches to everything they do and produce.
Even for medicine, it is possible to make signatures beautiful. Especially, when you are a nutritionist.
What you could learn from this email signature design: perfect color combination.
Green plants behind the lady on the picture and green font are associated with new life and health.
From those who work in cosmetic or beauty industry, we expect to see bright, colorful and unusual email newsletters, email signatures and, of course, professional cosmetics and service.
What you could learn from this email signature design: pale, violet colors, italic typography, and a sophisticated woman are associated with femininity. This is what a woman needs.
Even though in this block we are about to share only one good email signature, we are sure that you can implement and enrich these type of messages with your bold ideas.
Who typically sends out emails to customers? Right, customer support. And marketers send out only promo newsletters and of course, they also create event-triggered emails.
But as a true gourmet, you may wish to finally hear from the Chef or say “thank you” to him or her, unless you don’t like the food.
Most people have their fav restaurants and cafes, so it would be a great idea to let the Chef personally contact the customers. Either let him/her reach out the most loyal visitors or let him personally inform the people about new meals.
What you could learn from this email signature design: light green soothing color, photos of the new meals they serve, and an invitation from the Chef. But what I loved most about this signature is the photo of him and his cell phone number. To my mind, this is the pattern of the best email signature design.
Definitely, it should be his “corporate” cell phone number. Even the best visitors are not supposed to disturb the Chef whenever they want to.
Today, even mass media try to reach out to the readers via marketing newsletters.
Especially, online magazines.
What you could learn from this email signature design: with this pale, almost colorless footer, the author wanted to emphasize the importance of the given information, but not her personality.
And the “image” also added some spice to the email.
Emma provided recipients with the social networks links. And this is pretty convenient. Now, I am her follower on Instagram 🙂
Many people are thirsty for knowledge. But now due to being extremely busy, we lack time to read entire books. And that is why we need to find proper education courses with relevant information. And Hubspot is one of them.
I wait for their news with anticipation, as I know I am about to learn something new.
What you could learn from this email signature design: once again, this is the photo of the manager.
When I know I receive some information from a professional, I am unlikely to question it. This is why I love the fact Emma mentioned her position under the image in the signature.
And here I am about to talk about Hubspot again. As they are skilled and professional at email digests.
What you could learn from this email signature design: yes, it does not contain any photo. But their kind “Cheers!” make me smile.
In the signature, they mentioned that I was reading their “Sales Blog”, I know who is the manager, and I wanna thank them for the “Motivational Song”. This is pretty unusual for an official email signature. But I guess, this is what helps them stand out.
This is the last type of business we are going to discuss now.
Standard hotel signature contains a phone number, postal address and is supposed to contain a map. As many people do not know your town well. By adding the map to the email footer, you make your guests a huge favor.
What you could learn from this email signature design: the map and zip code, and the hotel name. Your guests may take a screenshot of this useful information. They will definitely need it in case they lose internet connection.
Event-triggered emails are all similar, with only relevant yet a little bit boring information.
But when it comes to holidays, you create personalized messages.
What you could learn from this email signature design: the CEO’s personal e-signature.
By providing such emails in your newsletters, you build closer relations with the guests and make them feel special.
Did you really think that all signatures in typical emails could be dull and boring like this one?
And beautiful creative email signatures are meant only for newsletters?
Then I have a good news for you.
You can create any email signature with Stripo, save it, and upload to your Gmail account.
➢ go to settings;
➢ then click the “setting” again;
➢ at the page bottom you will see “Signature”;
➢ insert image. Yes, you may insert it as an image only;
➢ choose the “small” size;
I have tested my signature: sent out messages to different email clients and opened them on various desktop and mobile devices. It worked!
Now your email signatures are to be creative and beautiful!
Note: if you insert your designed e-signature, it will contain only one link. If you want your social network icons from your signature take your customers to proper social media profiles, you will need to insert your photo, then the icons separately, add links. Please, find more details on how to install a multi-links email signature in Gmail and other email clients here.
Be sure to test it before sending messages out to your contacts.
Looking at all these best email signatures, we can make a conclusion that there are no strict rules regarding the email signature design. But here are some very important rules to follow:
Make your signature 3-6 lines long. Not bigger.
Of course, you should apply only web-safe ones. Do not use bold typography. Use thin or regular one. Because using the bold typography makes your signature look longer.
It is recommended to apply on-brand colors, of course, if you have them.
Always use only high-quality photos. And, certainly, of cheerful happy people, even if lawyers.
It depends on the business you run. Financial consultants are not supposed to use bunnies in their signatures even as a background.
When an artist uses simple, dull, plain signature, you may question his professional skills.
There is no need to include email address into the signature, as the customers may find it in the information about the sender.
Note: when sending out newsletters from a “no-reply”, it is vitally important to include your email address into the signature/footer so that the subscribers know how to reach you out when needed.
You may also do it like Porsche does, mentioning the “reply-to” address:
An email signature is not an option, but a mandatory element for every message we send out.
Got inspired by all these best email signature examples? Choose any of our prepared templates, edit one sticking to all the above tips and applying any of the email signature best practices, then the email signature designing will be quite easy, and really effective.
Note: almost all the signatures we provided here were built with Stripo.email editor.
I sincerely wish you best of luck!