Anastasiia Malyhina

We believe that the written content may be perfect but there is always some space for improvement in email design.  In this post, we’ll survey the main advantages of the black and white emails, will show how and where to create them, and will share some bright examples. The benefits of black and white emails In addition to aesthetic pleasure, there are several other marketing reasons why many brands prefer this email design. It seems that the answers lie on the surface, but...

Long and complex texts are rarely read to the end. Volumetric content in email newsletters needs to be organized easily, and clearly for the reader. The solution is to convert a piece of text information to infographics. In this blog post, we share the 7 reasons to try this marketing trick out and share the best examples of infographics in emails. What is an infographic? Infographics are a visual representation of information that helps graphically display complex data in a...

If you are a business owner or marketer, you sure have heard about email automation. However, everyone has their own view on this, and quite often, it differs from real affairs. Let's review it from A to Z, including its main features, and what tasks it solves. Most email marketing processes are almost impossible to perform manually, or all this work is monotonous. At this very moment, email marketing automation comes to the rescue. And if you do anything right,...

All marketers know that social proof helps you improve your conversion rate. Therefore, large brands, like Amazon, Netflix, and almost all other companies, use social proof on their sites. What social proof is and how to enrich your promo emails with social proof, read in our post. What is social proof? It is the opinion, assessments of other people on whom our customers tend to rely on when making decisions about purchasing our products. This feature of human behavior has long...

According to statistics provided by Campaign Monitor, promo newsletter emails are opened by 10-25% of recipients — this number varies depending on the industry. Conditionally, out of a thousand subscribers, only 180 will open an email. Some of them interact with the content — they click on at least one link. The relevance of the subject line affects the open rate. Imagery, other visuals, and copy affect the clickability/CTR  of your emails. As a rule, they engage a user and...