Email Marketing

Email notifications are the best and the easiest way to inform subscribers about the changes that have happened or are just about to happen soon. These emails show the highest open rate. But even here we need to stick to certain best practices when designing emails to not lose subscribers’ trust. This notification email template is well-structured, contains all necessary blocks Use it We’ve pulled together the best email notification examples, and best practices. But before we dive into examples...

It is impossible to overrate the power of email marketing automation. It gets the right email sent to the right person at the right time. So, what do you need then? Set a proper workflow and build a number of respective trigger emails. You do the former in your ESP. As for the latter, we'll investigate all primary types of trigger emails and will show how to create them by using our newsletter email templates and provide the best trigger email examples for each case. For our convenience,...

In this post, I am going to show you two ways of how to send mass emails in Gmail. But prior to sending emails via Gmail, you need to export them from Stripo to the featured email client if you are going to send HTML emails.  How to export emails from Stripo to Gmail You can do it in just a few clicks: click the "Export" button above the template area; in the pop-up window, choose Gmail; enter your Gmail credentials;...

Which would you choose to send to your customers: An ordinary promo email with lots of useful content and discounts, or an email with the same content given in a fun way with elements of gamification? You, like us, chose option 2? Well, this is pretty reasonable. Given that not only does gamification bring fun into emails, but also increases your ROI by a factor of 3. If you prefer the second option, then you might wonder why there are...

Email marketing can be an effective tool for increasing revenue and building relationships with customers. However, this is only possible if it matches the priorities of your target audience. That is interests, preferences, and so on. It used to be a difficult task. But today user research and customer segmentation can be done without human intervention. Artificial intelligence does an excellent job with such tasks. Moreover, it is many times more effective than a person. Through data collection, observation, and...

Hi everyone. December is the best time to review a year that is about to end soon. We already did it ;) And want to share our results with you. Yay!! Stripo’s 2020 in numbers Here we'll highlight the most important figures. Our pride, or Stripo’s achievements in 2020 We’ll highlight only the most memorable and important moments for us. We're becoming a platform Even though we are focused on email design only, leaving email sending and analysis behind, we are...

If you are familiar with the AMP 4 Email technology, you must have been waiting for Yahoo Mail to join Gmail and Mail.ru, and support AMP. Because 5% of email users worldwide prefer this email client over others. On October 14th, 2020, Verizon Media announced the launch of AMP for Email in Yahoo. With only one limit — AMP is supported in Yahoo on the web.  A few words about AMP If you are not familiar with AMP, we dare...

While I was preparing this article, I decided to analyze what other smart people write in their articles about email marketing for SaaS. And what I read mostly was “Way too many competitors on the market. You need to bend over backward to succeed”, “You need to think strategically every day till the end of your life”, “Diversify or die”.  Sounds quite depressing, right?  I don’t like depressing articles. Why not help our readers and save you from reading pessimistic...