Email Marketing

Personalized offers in emails have already replaced generic promo emails. Probably, because they increase conversion by 10-14%. Or because we all treat our subscribers with respect and want to provide them with only relevant content. To build one, you need to know users’ preferences, interests, and lots of other useful information about them. In this article, we will tell you how to collect data for using in email marketing, and how to use it for building newsletters that your consumers...

Today, we'll show you how to integrate social marketing and email marketing. You will learn about the opportunities that this opens up for companies. Use our prebuilt templates for your email marketing campaigns Browse   You can implement the ideas presented here immediately after reading the article. Benefits of email marketing and social media integration We all are well aware of the profits that email and social media marketing bring you. Let us mention them in a nutshell. Benefits of...

You want to improve your business strategy and you are full of energy to make it better. To know which way to go you start sending out survey emails to your clients, but hardly ever receive any response? No wonder because the average customer survey response rate is about 14%, and only big world-famous companies may reach the 25% point. In this post, we’ll show proven ways to increase the conversion rate of online survey email invitations and share the...

Making a good newsletter is not an easy thing. It is important to take into account the subject line, color, font style, content, images, videos, and more. Even a smiley face can affect the outcome. Relying on your taste only is obviously a way to lose. So, you need to go the other way. Email A/B testing comes to the rescue. In this article, you will learn how to run email AB tests, the complexities of A/B testing, and the...

If you have some doubts on how to create an effective Mother’s Day email, just stick to one rule — do it from the bottom of your heart as this holiday is all about strong kinds of love.  For more detailed instruction, we have prepared 10 email marketing ideas, and email design tips that you can use when designing your email. And yes, throughout this article there are some good ready-to-use templates like the one below to save your time on email...

Good email signatures help us build our business, and make a good impression on clients. Since this is the last element people see in emails, we should make our personal signatures creative and memorable. Let's examine the best email signature examples and their appropriate use in emails and newsletter templates for emails. It should be mentioned that all types of businesses require professional email signatures with detailed contact information. Use this template when designing email signature Use it This signature example...

Today when we drastically lack time, podcasts are a great opportunity to improve your skills and gain useful knowledge. You can listen to them on the road, while jogging, lying in the bathroom, or while doing housework. We have prepared a selection of the best podcasts on email marketing that will help your professional growth and will teach you new ways to promote your business. Podcasts are on average about half an hour long. Most podcasts are hosted on multiple...

No, we're not out of our minds to publish a post about email design trends 2021 at the end of March. We waited. We waited for thousands of emails to hit our inboxes to see which of the predictions have come true. So, we're not only sharing predictions for 2021 but also our observations. 1. Gamification We're mentioning gamification first because at multiple online events gamification was one of the most discussed trends.  Marketers wanted to know more about it: ways of building it;...