This year is coming to its end — we are looking back on our ups and downs.
It was rich in various events. Luckily, most of them were positive, others taught us what to and what not to do.
Some of them are worth mentioning here:
Stripo is a very young product. This year we’ve grown up from 2.7K to 32K users with 1.1K active payers.
What we are proud of is that 56% of the registrants keep using our tool.
We are also happy to say that 20% of the Stripo users are Agencies.
Trick from Stripo: just a month ago, we added the ability to get registered with us by using the Facebook and Twitter accounts. The former alone drove 5.2K registrations. Implement this registration form, too.
This summer, we released Plugin, a solution for the SaaS services where email communication with clients is the core activity; it’s been installed 312 times.
When we just started, the ratio of English- to Russian-speaking users was 50/50%. Now, 74% of our users are English-speaking (excluding the UK), 16% are Russians, and others are from Ukraine, UK, Spain, France, Italy, Germany, Brazil, India, etc.
We are becoming an international product. This fact made us think about being a multi-language tool. And our new web site’s interface will be translated into 7 languages.
As long as our builder now speaks 4 languages — English, German, Ukrainian and Russian, you may think we know French and Dutch, as well. Some users speak these languages when reaching out to us via email or Intercom 🙂
Thanks to Google Translator, we can assist them, too 🙂
Among a wide variety of the features we released this year, we want to highlight the following ones:
In 2017, we had integration with Mailchimp, eSputnik, GetResponse, and Gmail.
In February 2018, we asked you to answer only one question, “What ESP would you like us to add?”.
You spoke — we listened.
This year, we have added direct export to the following marketing automation systems:
Still, 64% of our users export emails as HTML archive and HTML files.
We are really curious who you are and why you keep doing this 🙂
We’ll appreciate it if you let us know. And if we should integrate with more ESPs, just let us know.
Quick question: every month, 1,000 finished emails are not exported. Guys, what do you do with those emails? You cannot just copy and paste the code, because the chances are the layout is broken. The emails you copy this way do not have the CSS code;
Start the survey here.
On May 21, we released this option.
No one expected it to be commonly used, yet 5.74% of all emails are exported to this particular email client;
As per some users’ request, we added this option. Now, almost 7% use it.
We can think of the two ways of using it:
If there is any other way we still don’t know of, would you be so kind as to let us know, please? 🙂
We enable our users to add custom fonts. They are applicable to menus, contact information and any other texts in emails, except banners. Because for banners, we already offer 42 special fonts;
Merge tags are the first step to personalization. As we know, mentioning customer’s name in email increases CTOR by 40%;
We find this option crucial for promo and seasonal campaigns as they are meant to urge customers and let them know how soon the coupon will expire. We released it on September 28th, so far it has been used in various emails for like 2,200 times;
Starting from August 12, we provide our users with the “Image rollover effect”. It is essential for promo campaigns to save precious room in emails, it helps to make unique teasers, etc. It’s worth noting that the image rollover effect you create with Stripo is web safe — works in all email clients, except some versions of Outlook;
When you’re not the only one who has access to emails in a project account, it’s important to know when and by whom the last changes have been made.
This year we created 180 email templates and added them to the library. Now it contains 300 ready-to-use email templates. They are divided into various categories, like seasons, industries, types;
In 2018, we enriched our blog with 69 new posts. We hope you find them useful and informative;
We added 31 new video tutorials to our Youtube channel. Subscribe to us, leave comments;
2018 was rich in various events. We featured in numerous American, and European reviews. We were compared not only to other email builders but to the ESPs, too, as they are our competitors for their built-in editors.
Some educational centers in Russia and the Netherlands use our tool in their educational programs.
Note for educational centers: if you want to use our tool in your courses, reach out to us via email to discuss the details — and we will provide you with a free business account.
We were quite active this year. Attended:
We listened to reports on HTML typography in emails by Paul Airy (Beyond the Envelope), personalization in emails by Genevieve Longtin (Sharecare, Inc.); a few speakers reported on interactivity in emails. I even made to interview John Thies, the Co-founder of Email on Acid, he explained to us why email accessibility is critical for campaign’s success;
Here, we were honored to make the acquaintance of Adrian Cockcroft, the Vice President at Amazon Web Services, Young Sohn, the Chief Strategy Officer at Samsung, Lisa Jackson, the Apple’s Vice President, Toni Blair, the former PM of the UK, and many others;
October 2018, we joined the ProductHunt platform where got more than 638 upvotes. I want to thank you for your help and support;
Our Product Designer Roman Burdyga introduced Stripo.email to the Ukrainian Market;
We received a lot of useful information on trends in emails marketing, on hyper-personalization and A/B testing. Here, we met Chad S White, the Research Director at Litmus;
Here we listened to many reports on digital marketing. Were astonished to find out that about 25% of all reports were on email marketing compared to 10% in 2017. This means email marketing is only growing.
All the speakers mentioned email automation and insisted on segmenting push notifications;
We made it to attend and participate as speakers in the End-year-party held by Startup Grind in Ukraine.
I want to emphasize that the quality of the Stripo builder is our #1 priority. We run numerous tests and auto-tests to make sure everything works fine — 320 tests in 2018.
Every time, when launching a new feature or fixing some bugs (760 this year), in other words, once some changes have been made to the code, we run an automatic test of the system. Half of these tests are made by our developers manually.
At the very beginning, we believed we did not need a customer support service. So, I was the only one who answered all calls, who assisted our users via email and Facebook.
As long as we are an international product, I would receive phone calls even at 2 AM. My family got used to late night phone talks 🙂
Still, I sometimes get late night calls 🙂
Our NPS (net promotional score) is 9.0. We are proud of it.
Thank you for estimating us so high and for your trust in us.
We enjoyed this year because we spent it with you. We do our best to facilitate the email creation process for you.