By tradition, we are reviewing email marketing campaigns that delighted us this fall. Autumn brings together many major marketing events, with Halloween, Thanksgiving, Black Friday, and Cyber Monday being the most significant. On the one hand, this seasonal clustering allows email marketers to experiment with new features in emails, and on the other hand, it leads to serious competition within subscribers’ inboxes.
So, here are 10 email campaigns that stood out in our inbox this hot fall.
Emails with best practices but in the original form
Everyone knows how personalization, interactivity, a bright design, and the ability to intrigue increase the effectiveness of email campaigns. For how to use these trends ingeniously, see the email examples below.
1. Really Good Emails
Subject line: The ugliest...
Sender: Really Good Emails
(Source: Email from Really Good Emails)
Personalization and season-specific themes are proven ways to earn the trust of your subscribers. Look at what they do at Really Good Emails: they show a picture of a recognizable ugly sweater and write your name on it. Such clever touches can leave even email marketers thinking, “This is magic.”
2. Urban Outfitters
Subject line: HACKING IT with Byline and Dickies
Sender: Urban Outfitters
(Source: Email from Urban Outfitters)
Urban Outfitters invited subscribers to hack IT on International Programmers’ Day. They completely changed the usual design of their promotional email — right down to the font, immersing you in the IT world. The idea of collaboration and the fact that they remembered this holiday was a cool autumn find.
3. Halfdays
Subject line: CAUGHT YA
Sender: Halfdays
(Source: Email from Halfdays)
A vibrant banner featuring rich colors and engaging animation that highlights the brand’s unique advantages attracts attention and focuses on the values that are important to us.
4. Free People
Subject line: NEW NEW NEW
Sender: Free People
(Source: Email from Free People)
The brand creatively compiled autumn-themed images into attractive collages that inspire you to create your own fall look. Please note that, although they did not use classic product cards, the selected images still allow you to visit their website. The result is an attractive and rich presentation.
Pumpkin spice season emails
In October, our inboxes were literally bursting with pumpkins. Why not add some spice and make pumpkin pie: the best way to wish your subscribers a Happy Halloween.
5. Placeit
Subject line: Scary-Good Freebies to Die For
Sender: Placeit
(Source: Email from Placeit)
Before Halloween, Placeit delighted its subscribers with a selection of funny pumpkins, each designed to fulfill one of their wishes. Incorporating animation and gamification just before the holiday, when everyone wants to fool around a little and be children, are excellent solutions for email marketing.
6. Universal Yums
Subject line: Starts Now: 31% OFF Treats!
Sender: Universal Yums
(Source: Email from Universal Yums)
Universal Yums’ sweet preparations for Halloween started on October 13, making it the perfect time to stock up on sweets.
What we liked about this email:
- a short and attractive offer;
- no distracting messages;
- a design that was entirely suitable for the upcoming holiday.
7. NYX Professional Makeup
Subject line: Happy Halloween from NYX Professional Makeup!
Sender: NYX Professional Makeup
(Source: Email from NYX)
NYX, as always, inspired its subscribers not only with relevant products but also with a specific example of their use. In this email, the brand created a Halloween atmosphere with colorful makeup images.
By the way, if you ever need ready-made Halloween email templates, here they are.
Black Friday and Cyber Monday emails
Email marketers start collecting ideas for Black Friday 2–3 months before it starts. I only included two examples in this collection, but they are worth adding to your ideas for Black Friday and Cyber Monday.
8. MacPaw
Subject line: Deal that will make your heart race
Sender: MacPaw
(Source: Email from MacPaw)
MacPaw is my Black Friday crush. When your inbox is full of Black Friday specials, this brand stands out with a bright fall-themed email that can protect against the elements and lift your spirits. The interactive “Look under the umbrellas and find our offer” is an example of gamification that forces you to stop and look before just clicking on the call-to-action button.
9. Brava
Subject line: Sale ends in 10 hours!
Sender: Brava
(Source: Email from Brava)
If you’re already leveraging Cyber Monday for additional sales, then play with this theme to the fullest. This is exactly what Brava email marketers did, adding a GIF animation to the email’s banner, fonts, and even a black-and-white color scheme in a robotics style.
Top-10 fall email subject lines
Here are 10 examples of great fall email subject lines for your inspiration:
- Finally here: GIFTOBER! Get 50% off EVERYTHING — Old Navy.
- Buy. Sell. Love. — Girlfriend Collective.
- Before things get crazy… — Really Good Emails.
- Apple's Halloween Treats — CNET Insider.
- Shop Our Top Picks For Fall — Decathlon America.
- Boo! Get 20% Off Only for 48 Hrs — Placeit.
- Black Friday is in full swing! — AppSumo.
- Three words: 50. Percent. Off. — Free People.
- Cyber Monday: Save now, gift later — Nike.
- What’s our deal? Open to find out — Harry's.
Wrapping up
We collected all these fall newsletter ideas to help you make your emails more interesting and unexpected next year. Surprise your subscribers, use trends, and come up with something new. Then, your fall email strategy will definitely lead you to success.
Look at our email marketing calendar to ensure you don’t miss any ideas for email marketing campaigns.
And you know — winter is coming…
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