Back to school email templates

Why use our responsive and customizable templates for your back-to-school email marketing campaign?

1. Responsive back-to-school email design

Every email template that you assemble with Stripo is fully responsive by default. But did you know that you can set your own styles for the mobile version of your back-to-school templates, like fonts and font size for buttons? To work on these styles, please go to the Appearance tab, then open the Mobile Formatting section.

You can also choose which elements you want to display and which elements you want to hide on mobiles.

2. A wide range of back-to-school email templates to suit every business need

Whether you need to spread the word about your new school spirit clothing collection or want to launch a massive back-to-school bedding sale, we are here to help. With Stripo’s templates, you will design attention-grabbing and responsive emails for numerous industries and business objectives. 

3. Fully editable template elements for your back-to-school emails

With our module system, you can edit and customize any template elements within minutes. Email headers, banners, CTA buttons, imagery, footers, logos, product cards, font styles for a subject line, and regular text — pick the perfect module, drag it into your template, and make all necessary edits.

4. Easy to export to any ESP

Stripo is integrated with 70+ ESPs and email clients. Our team is constantly expanding this list so you can export your school newsletter with just a few clicks. Once you have generated your back-to-school email in your Stripo account, take the following steps:

• click the “Export” button;
• select your favorite ESP or email client;
• provide additional information if necessary (connector’s name, auth token, API key, etc.);
• hit the “Export” button.

Yeah, it’s that easy! You are almost ready to start reaping the benefits of your thriving back-to-school email marketing campaigns. But first, let’s find out how to enhance the existing templates to impress your recipients with the most engaging email content.

How to enliven your school emails and the existing templates?

1. Countdown timers for the back-to-school season

If you want to motivate your readers to act ASAP, a countdown timer perfectly matches your requirements. With timers, you can draw users’ attention to items on sale or build effective teaser emails to announce your school basics product launch. 

Use this Template

Using Stripo, you can equip your back-to-school emails with countdown timers within a few minutes. Our timers are web-safe, so they will be displayed properly across various devices and email clients. 

That’s how you can add a timer to your email:

• drag the “Timer” block into your template;
• set the date and time when your school sale ends;
• choose your favorite font and set its color and size. 

2. Interactive content to encourage school shopping

An interactive back-to-school email will brighten up your campaign and make your messages recognizable. By using Stripo, you can enliven your emails with:

• animated buttons for better engagement;
• image carousel to showcase a wide range of school supplies on one screen;
• accordion to make your emails more compact;
• image rollover effect to demonstrate school supplies from different angles, show a close-up, or color variety; 
• embedded questionnaires to evaluate the outcomes of your back-to-school sale quickly and effectively.

Use this Template

3. Background image for the entire back-to-school email

A thematic and attention-grabbing background image can either make your back-to-school email campaign a success or distract subscribers from the key purpose of your newsletter. To set the right tone for the entire email, don’t forget to choose relevant background images that evoke positive feelings and support the central idea of your back-to-school sale.

4. Video content for your school sale

Videos are perfect for skyrocketing your CTR and motivating subscribers to interact with your company more often. Using videos, you can present new school supplies and explain how to use them, announce an event, and show off your company culture. Instead of overloading your subscribers with lengthy texts, we recommend you equip your back-to-school newsletters with appealing and informative videos.

Use this Template

Please watch the video below to embed videos in your emails with Stripo:

5. Gamification brings some fun into your back-to-school email

By using email gamification, you can enrich your back-to-school newsletters with the following types of games:

• a wheel of fortune to offer discounts for school shopping;
• quizzes and quests to get prizes (discounts, certificates, etc.);
• scratch cards to provide instant rewards like cash back or free shipping;
• word games to motivate recipients to interact with your back-to-school emails longer.

6. Custom fonts for the back-to-school season

A legible and appealing font associated with your organization will make your back-to-school newsletters look noticeable and stylish. Our email design platform lets you wrap your newsletter in standard, web-safe, non-standard, and custom fonts. 

You can apply various fonts to menus, text blocks, CTA buttons, headings, and banners, but don’t forget to use our testing tool to ensure your fonts are displayed correctly across different email clients. 

This brief video will show you how to add custom fonts to your email templates:

7. Email banners

School email banners provide promotional opportunities, enhance brand recognition, and create visual appeal in email templates. In addition to helping recipients recognize your brand, making your emails visually appealing, and highlighting important school supplies promotions or events, email banners are also a good way to improve customer engagement and reinforce your brand identity.

With Stripo, you can easily create a nice email banner for your school email template in minutes.

8. Gmail promo annotations

When you use Gmail Annotations for Promotions tabs, you can include the discount amount, a school supplies product or product category, start and end dates of the sale, and product image in your back-to-school email.

With such annotations, recipients can see what is inside the email before they open it, which increases open rates, external clicks, and conversion rates from Gmail users. Additionally, it might influence the customer's entire school shopping experience with you.

Diversify your back-to-school email with a product carousel, a single-image preview, or deal annotation of school supplies you offer to show extended info on your products in a compact way! It's easy with our builder.

9. AI-powered subject lines and hidden preheaders

Automated content editing relies heavily on artificial intelligence (AI). You can create high-quality subject lines, hidden preheaders, and other content items faster and more effectively using AI content improvers.

From now on, you can easily incorporate AI subject lines and hidden preheaders into your school email with Stripo.

Just turn on the "Improve Subject Lines and Hidden Preheader using AI" command under the Projects setting. To help AI better understand your business specialization, you can describe it (up to 100 words) in the white text box. This way, AI will generate the most suitable text and subject line for your back-to-school email:

Then, once you have opened a template and switched to the "Settings" menu, write an example of your subject line for AI to come up with other options, then click "Improve with AI," and it will come up with several different options for you to choose from:

Empower your back-to-school email marketing campaign with Stripo's templates

Stripo has everything to make your upcoming back-to-school email campaign a success. If you are looking for more inspiration and useful information, check out our article covering back-to-school email marketing tips and examples.