How to Improve Your Email Marketing with AI?
Email marketing can be an effective tool for increasing revenue and building relationships with customers. However, this is only possible if it matches the priorities of your target audience. That is interests, preferences, and so on.
It used to be a difficult task. But today user research and customer segmentation can be done without human intervention. Artificial intelligence does an excellent job with such tasks. Moreover, it is many times more effective than a person.
Through data collection, observation, and analysis, artificial intelligence determines the solutions that ensure the effective interaction of the company with its customers. It shows you which email marketing elements work. Also gives recommendations for adjusting the least effective.
Therefore, we have made a short and comprehensive overview of such services. In this article, you will learn how artificial intelligence works and what value it represents for modern business. We will also tell you how to implement it in the company's activities. And without special knowledge.
What is artificial intelligence?
The easiest way to understand what it is is to start with a general term. Artificial intelligence is a collection of different but related technologies that simulate and mimic human abilities.
Its principle of operation is based on the collection, processing, storage, and analysis of large amounts of data. Combined with high-speed processes, as well as intelligent algorithms, this provides technology training. The program finds patterns and signs in the data. Based on these, he develops solutions that are most likely to lead to the achievement of a specific goal.
Artificial intelligence is not a panacea. While technologies in this category are capable of simulating some human abilities, it is not a universal solution. Artificial intelligence is a set of tools. It is important to combine them correctly. This is what opens up amazing ai-powered marketing opportunities for companies.
In this context, the following technologies are most often used:
Machine learning. It is a self-learning technology. This is done through data analysis, search for useful information and patterns. In this case, the actions are not directly programmed. Instead of following clear instructions, algorithms use statistics, neural networks, and operations research techniques. Thus, there is a gradual improvement in the results of performing a specific task. In marketing, the two most commonly used functions of technology are classification and regression. The first involves identifying the characteristics of an object and assigning it to a certain class. For example, the division of clients into men and women. This, in particular, allows you to define the audience. Regression involves analyzing data to further determine the value of a certain parameter. This is how the forecasting of price changes or the dynamics of demand for a product is carried out.
Computer vision. This technology involves deep learning for video and image recognition. Allows you to identify faces and detect objects. The result is an interpretation of the environment and visual listening on social networks.
Natural language processing. The technology allows artificial intelligence to analyze, understand, and generate human speech. Moreover, both written and oral. Examples of using natural language processing for a user are voice control and assistants (Google assistants, Siri). Companies use NLP to create chatbots, conduct semantic analysis, and directly create content.
6 ways AI can improve email marketing
Looking to optimize working hours, increase conversions, and improve customer service? Then read the article to the end. Tasks like these are just a small part of how artificial intelligence can improve email marketing. And we'll show you how to implement it in your business. Also, with the help of artificial intelligence, you can significantly save on the services of a professional.
However, technology offers a host of business opportunities. The variety of capabilities and functions of artificial intelligence allows you to use it to perform various tasks. The use of technology leads to better campaign results. For clarity, we will describe the most significant benefits of using AI in email marketing.
Way 1. Automation
One of the most significant opportunities. Automation ensures that emails are sent on time without the need for your personal presence. This saves working time. Accordingly, the company can focus its efforts on higher priority tasks.
Using AI for email marketing, you can schedule mailings for a specific time, with a certain frequency, or sending in response to a trigger. For example, an abandoned cart email. This ensures the best timing for interaction with users.
Way 2. Optimal send time
Above we mentioned timing. The program sends emails exactly when the user needs them. However, this is not all. Among other things, it is important that emails come to users when appropriate. If your company operates in many countries, then it is forced to take into account time zones. Most likely, they differ among different customer groups.
Normally, the company would have to determine the best time to send emails on its own. But we remember that today we can improve email campaigns with AI. The technology is able to determine the optimal time, taking countries, and territories into account. Getting the right message at the right time increases the likelihood of customer acquisition.
Way 3. Catchy email subject lines
The subject line of an email is one of the factors of its opening. It influences user decision making. 47% of subscribers will open an email if they are interested in the subject. Artificial intelligence can help with this.
Through the use of deep learning, technology is able to create, test, and improve email subject lines. In this case, the goal is to acquire more users. The technology learns to get the job done most efficiently. Therefore, it analyzes email marketing strategies, identifying and notifying about the factors that affect the target audience of the company.
Please be advised that you can set your AI-optimized email subject lines directly in Stripo.
Way 4. Personalization
Today, personalization is vital for communication with users. In the absence of personalized content, the response rate drops by 83%. But its use increases the effectiveness of the campaign. Personalized calls to action lead to a 202% increase in conversions.
(Source: Email from HubSpot)
Today's consumers are picky about brands. They want their interests to be taken care of. Therefore, they are looking for companies that make personalized offers. And this is the aspect in which you can fundamentally optimize email campaigns with AI. Best of all, optimization reduces user acquisition costs by 50%.
How does artificial intelligence do this? It studies users by dividing them into distinct segments according to their preferences and interests. Further, each group of customers is sent the most relevant proposals based on their interests and priorities. So the simple use of AI allows you to increase conversions.
For more ways on how to personalize emails, please refer to our blog post given below.
13 min read
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Way 5. Retargeting
It is an effective tool for re-engaging users. If a person has shown interest in your product, then the company can already offer him something of value. Sometimes it is enough just to remind. Well-tuned and executed retargeting results in increased ROI.
Artificial Intelligence offers many tools to help you understand the behavior of your target audience. You can analyze how users act while viewing ads, searching for a product of interest, and directly purchasing. This information will allow you to generate more relevant offers. As a result, it will facilitate the task of increasing conversion.
(Source: Email from Gap)
In addition, tool integration is possible. For example, email marketing, and CRM. In this case, knowledge about the purchasing habits of a particular user can be transformed into a relevant offer.
Way 6. Forecasts and analytics
Predictive analytics is one of the hot trends. By understanding how the user will behave, the marketer can develop a communication strategy that will turn the lead into a loyal customer. Marketing campaigns are becoming results-driven.
Artificial intelligence is able to independently find, analyze, and sort data. This is how it learns your users. These can be company clients, website visitors, social media followers, or all combined. As a result, designing an effective personalized campaign becomes easier. After all, you are not just advertising something. You make proposals that are interesting and relevant to the needs of the target audience.
AI tools to improve email marketing
1. AI logo maker
This free AI logo maker can help you create stunning designs in seconds.
The service is a free online editor. Offers over 1 000 templates that you can customize and modify at your own discretion. The difference between the service and its analogs is the use of artificial intelligence.
algorithms automatically reshape, combine, and modify the design elements of the templates to match your brand identity.
This tool allows you to generate effective and convincing short texts that match your brand's voice. Powered by artificial intelligence. More precisely, deep learning and natural language generation.
This combination of technologies allows the tool to create texts that are most likely to suit the audience of a specific site. At the same time, the content is readable and convincing. Phrasee is a tool that allows you to increase the number of openings, rates of clicks and conversions, as well as the company's profit.
Phrasee Email: Generates subject lines, pre-headers, and effective calls to action.
Grammarly detects the tone of your copy.
This allows you to set the tone for your emails that you really like, from cheerful to formal. And thus, all your emails can be stuck to one single tone to make your emails consistent.
(Source: Email from Grammarly)
If you set this extenson to your browser, it will detect the tone of your emails in real-time right.
Service for creating high-quality email templates, including ones with interactive, real-time, and AMP content. No programming knowledge required. At the same time, the created emails are responsive and correctly displayed on devices of any type.
micro tools for creating interactive and dynamic AMP emails;
automation of processes (for example, creating product cards in emails, synchronized modules);
creation and storage of custom modules in a personal library;
testing emails to demonstrate how they will look on users' devices;
email templates (in fact, these are examples of AI in email marketing);
integration with over 60 ESPs;
downloading emails as HTML/AMP HTML-code format.
Currently, Stripo is not using AI in email production. But we are planning on it in our Stripo editor 5.0. We are going to integrate with Phrasee to help you create high-quality, AI-optimized subject lines and CTA buttons, with Grammarly so you know what tone your emails have. What other ways for us to use AI in email production do see you and want us to implement?
Leave a comment below or email us your feedback.
eSputnik is a tool for creating bulk automated emails based on user behavior data. Provides omnichannel. Already, mailings are available via email, SMS, Viber, as well as web push and mobile notifications.
The service offers a large list of tools to help build a loyal audience, increase shopping frequency, and average check.
getting letters into the Inbox folder due to the excellent reputation of the service's IP addresses;
complex customer support;
omnichannel (mailing is now available in five ways, but Whatsapp and Telegram messengers will be added soon);
automated recommendations to users based on previously viewed products;
personalized content recommendations;
automated segmentation of users;
optimization of the frequency and time of sending messages;
It is a universal marketing platform offering solutions for various tasks. Tools for optimization, automation, and creation are available here. Integration with the site is provided.
Mailchimp makes heavy use of artificial intelligence and data science. Algorithms collect information about user behavior and use it to solve marketing problems. For example, developing a customer journey.
Mailchimp has its own proprietary analytics engine. Powered by artificial intelligence. Collects and analyzes data to provide guidance on email audiences, email content, and targeted actions.
split and multivariate testing;
automation of email marketing;
Artificial intelligence for email marketing is a powerful analytics, automation, and sales tool. He knows everything about your clients. But the best thing is that the results of the analysis of the colossal amount of analyzed data are available to your company.
This means you can personalize your marketing strategy as much as possible. AI will show which product, to whom and how to offer. This is a qualitatively new stage in the company's development. And you can utilize it today.