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03 March 2019

10 Best Free Email Template Builders for 2019

Stripo / Blog / 10 Best Free Email Template Builders for 2019

All email template builders seem similar? You are now confused about which one to choose to create the best email templates? Of course, as there are so many of them.

We are going to survey many of them to find their distinguishing features. I will try to create the same template in any of the editors with the same media files. Let’s see if the builders differ.

For a  survey, we have picked and its competitors: BEE Free, CampaignMonitor,, GetResponse, Mailchimp, MailGun, MailStyler2, Mosaico, Taxi for Email,

Some companies already have their favorite tools. But if you don’t, or if you are a start-up who only plans to get familiar with the variety of tools to choose the best one, you may need to try some of them out.

Which is why today we are going to review the best free email template builders.

Note: we will review only those options and features that are accessible with the Free subscription plan.

1. is likely to become the best tool of a kind, a next-generation editor.

It is an independent product, embedded into some ESPs. The blog comprises many articles that explain how to build effective selling templates, including interactive elements, and some articles are about marketing trends.

Stripo Best Builders Stripo Main Page

It offers over 300 predesigned templates, and over 10,000 images available.

Stripo is a drag-and-drop and HTML email template builder. You can use both versions simultaneously – design the visual elements, insert images and videos in the drag-and-drop editor, and insert interactive elements via making changes to the HTML code of your pre-designed email.

Not only helps to create responsive templates, but also enables you to choose which elements to display on mobile devices, and which are to be hidden.

This makes one of the best HTML email builders.


We enable you to export email templates to more than 30 ESPs, and even email clients with 1 click.

Stripo_Integration (1)

(the list of ESPs that Stripo is integrated with is constantly growing)

I can mention many exclusive features that Stripo editor boasts, but I need to highlight only a few of them. So I chose the following ones…
UPD: as of April 30, 2019, you can download your email as the AMP HTML file for importing to the ESP that supports AMP.

Builder’s unique feature:


  • code validator for AMP emails;
  • smart-elements to reduce the time for creating products’ cards;
  • personal content library – you can save separate blocks to be re-used in the future newsletters;


  • writing copy over banners without using Photoshop or any other photo editor;
  • integration with Email on Acid to enable our users to test emails;
  • embedded micro tools to build interactive elements right in the editor in no time (UPD: as of April 2019, you can build AMP-powered emails with Stripo).

For more details on how to build AMP emails in Stripo with no coding skills, please refer to this blog post.

2. Campaign Monitor

At first, I wanted to survey and compare independent editors only. But in fact, it would not be fair probably to omit embedded editors, which are a part of ESPs. That is why I decided to write a few paragraphs about built-in editors.

CampaignMonitor is an ESP. I have not tried to send out newsletters with them. But their newsletters I receive are just amazing.


They offer over 50 pre-designed templates.


none needed. Send emails via this email service.

Builder’s unique feature:

its absolutely new feature — you can create and set mobile-friendly surveys right within the editor with an unlimited number of questions.

3. Mailchimp

Mailchimp is one of the few world-famous ESPs.

It is said to be the best solution for small businesses.

Its blog is mostly about the ESP's new features and its employees’ experiences.


They provide support 24/7.

Mailchimp offers about 100 templates.


none needed. Send emails via this email service.

Builder’s unique feature:

“share through socials” option. Only a few editors allow it.

For more detailed information regarding Mailchimp embedded editor, read our How-To article.

4. Taxi for Email

This email template builder was founded in 2012, is a member of DMA. Their blog is dedicated not only to email marketing, but to digital marketing in general.

Stripo Email Builders Taxi for Email


ability to export email directly to 15 ESPs.

Builder’s unique feature:

translator. Its editor automatically translates your email into a few set languages. Also, you can add up to 10 colleagues to send test emails to and save them in the base.

Also, Taxi for Email offers direct export to Litmus to test your emails with. This option requires you have an account with this testing tool.

5. GetResponse

GetResponse is a world-famous ESP. They are the best tool for you if you host webinars. They will send an invitation, a sequence of reminders, and will provide you with statistics regarding the attendees. And will ask them for feedback.

Its blog is rich for articles and useful information regarding marketing trends.


GetResponse offers over 500 pre-designed templates.


none needed. Send emails via this email service.

Builder’s unique feature:

you can make changes to or even build from scratch your template in HTML editor.

For more detailed information regarding GetResponse embedded editor, read our How-To article.

6. MailStyler2

Let me clarify that their website new address is You can use both names to find the tool on the web. As the site was recently updated.

It is an offline responsive email template builder. You need to download the tool to work with it.

Mailstyler2 does not offer any blog for instructions or news in the world of the design. But in the tab “Videos” you can watch their tutorial on how to use the tool.


Mailstyler2 offers 8 pre-designed templates.

Many of the features are available only after purchasing the pro- version.


you cannot export your templates until you buy/activate the MailStyler. No opportunity to even send a test email to yourself.


Builder’s unique feature:

you can weight the HTML of your email. I loved it a lot. As all email clients have their limits to HTML size. It should not overcome 100kbs.

You can write texts over banners. This is the only tool besides Stripo which allows it.

7. Mosaico

Mosaico is an open source template builder. It is a product of Italian VOXmail group, founded a few years ago.

Its blog is not updated regularly. But there you may find some useful materials regarding email clients and Mosaico releases.


It does not offer any pre-designed templates with images and backgrounds. But there you can find two structured templates. Use them to start working with the editor.


download the designed template as an HTML file only. After export, in the ESP you can edit text and images of your template.

Builder’s unique feature:

this is not a typical drag-and-drop editor. You do not need to even drag the blocks and containers. You simply click the block in the tool panel and it appears in your scratch.

And I also loved that they offer a manual on how to use the editor once you choose a scratch-template to start with. You do not need to surf the website.


8. BEE Free

BEE Free is an online drag-and-drop editor that allows you to create responsive templates for your newsletters. It is a product of the MailUp group. It is embedded into some SaaS applications. They offer a blog for inspiration and new design ideas.


It has about 200 predesigned templates available.


free subscription plan enables you to send a test to any email address you need or download your template as HTML with images. No direct export to an ESP on this stage.

Builder’s unique feature:

anytime you come back to BEE Free, they suggest that you start from the point where you stopped. That is pretty convenient.

9. Chamaileon

Chamaileon is a new drag-n-drop email editor created by the team of The latter had been providing online service for more than 6 years so far, while the former was founded at the beginning of 2018.

Its blog is dedicated to discovery in email marketing, email design ideas, and trends.

Stripo Best Editors Chamaileon

Chamaileon builder offers more than 100 email templates. You can save email template blocks (they offer about 500 of them) to your library and re-use them in new emails. If you are a professional, you can either start an email from scratch or import your existing one as HTML code.


as HTML files, up to 5 exports pers month with the free package, while they offer to acquire integrations with ESPs for a certain monthly fee with unlimited HTML exports.

Builder’s unique feature:

you can add and save email addresses of your colleagues in order to send them test emails without entering their addresses when working on and testing a new template. A pretty convenient way to approve emails with colleagues.


You can call it an HTML email template builder. But in fact, it is just another drag-and-drop editor, which offers a basic HTML block you can pull into your template. It is a part of the MJML community, which provides emails’ correct display on most mobile and desktop devices.

Stripo-Competitor-Topol offers many blocks to use. You can easily edit images right in the editor.

It offers 7 pre-designed templates.


you can export it as HTML only. Then you will need to import/insert this code into your ESP. Once imported, you will be able to edit only the HTML code of your email.

Builder’s unique feature:

anytime you come back to Topol, they suggest that you start from the point where you stopped. That is pretty convenient (same as BEEFree).

Just for your information:

InkBrush is not working anymore.

Stamplia is not working anymore.

Knowtify was recently acquired by Kissmetrics.

Comparison tables

Please, take a look at our table where I compared some peculiar features of 3 responsive email template builders mentioned above: BeeFree, Topol, and

Why them? Because to my mind, they are the best in the industry.

There are many criteria for comparing the template builders. But I chose the most important features which should be appropriate for the tools of this kind.

Features necessary for working with and editing media files:

  • writing text over a banner;
  • embedded photo editor;
  • inserting GIFs and videos;
  • a bank of free images.
Working on Email Design and Media Files
Writing text over banner
Filters for banner
Placing additional images over banner
Editing images right in the editor
Bank of free images
Ability to insert videos
Ability to insert elements of custom HTML code
(only in prepaid version)
Built-in countdown timer
(but you can embed one as HTML code)

Advanced integration with ESPs, file storage and of course smart-elements are obligatory tools for work automation.

As work automation is a number 1 time-saving recipe in today’s fast-paced world:

Work automation
Files/modules storage
Automation via API
Export to ESPs and email clients
+15 ESPs, HTML and PDF in free version
+as HTML in free version, 5 ESPs with prepaid account
Ability to save email elements to the personal library
+Save element, modules and entire emails
(entire templates with prepaid version)
(entire templates with prepaid version)
Prepared email templates
300+ including interactive ones

Note: none of the editors that are not listed in the table, allows working on mobile devices.


We have just reviewed the best email template builders for 2019. Have thoroughly surveyed the advantages and disadvantages of each of them.

And now you only have to decide which one to use according to your specific needs.  And we hope that any of the best free template builders will meet your current needs.

Here are the recommended functions a modern 2019 template builder should offer. Take them into consideration when choosing one:

  •  Responsive web design (RWD) as ~50% of emails are opened on mobile devices;
  •  Access to edit HTML and CSS codes for embedding interactive elements;
  •  A wide range of pre-designed templates;
  •  Templates adjusted to most world-famous ESPs;
  •  Work automation to save your time;
  •  File storage to save your modules/blocks for further use.

No matter if you choose or any other of the editors mentioned above, I sincerely wish you highly effective and selling newsletters.

If you have any questions, please feel free to contact us at at any time or find us on Facebook.

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