Ten best email template builders for 2024

Crafting captivating emails that resonate with your audience and drive conversions is crucial for successful email marketing campaigns. However, wrestling with code or grappling with complex design interfaces can be a major roadblock.

This is where email template builders come in. These user-friendly platforms empower you to design visually professional, responsive emails, with no coding knowledge required. They offer a plethora of pre-built templates, drag-n-drop functionality, and advanced features to streamline your email creation process.

So, let’s explore the top 10 email template builders for 2024, highlighting their key features, strengths, and ideal users.

Stripo: Design engaging emails with no code 

Stripo empowers you to create beautiful, responsive emails that convert without needing any coding knowledge. Its intuitive drag-n-drop builder and extensive library of pre-built modules streamline the email creation process, saving you time and effort.

Key features for effortless email design

• drag-n-drop builder: Intuitively design emails with a wide range of content blocks, from images and text to buttons and social media icons. No coding required;
• real WYSIWYG editor: Work on desktop or mobile designs for your email;
• 1500+ free email templates: Get a head start with a vast library of professionally designed templates, all customizable to match your brand;
• HTML & CSS code editing: For advanced users, Stripo offers an integrated code editor for granular control;
• modular design: Build email elements once and reuse them across multiple campaigns, ensuring consistency and efficiency;
• real-time collaboration (coming soon): Work with teammates on emails simultaneously, similar to Google Docs, for faster turnaround times.

Advanced features for powerful emails

• zero-effort export: Seamlessly export emails to over 80 ESPs (Email Service Providers) or your CRM (Customer Relationship Management) with just one click. There is no need for manual code setup;
• AI-powered assistants: Generate catchy subject lines and enhance email copy with Stripo's AI writing assistant and AI Assistant (coming soon) that allows you to create emails 10 times faster;
• translation right in the editor: Translate emails directly in the editor using Google Translate or embed custom translations for multilingual campaigns;
• bulk editing: Update elements across multiple emails simultaneously, saving you valuable time on repetitive tasks;
• automatic email replacement: Boost efficiency in editing. When you alter an email in Stripo and push it to your ESP, the new version automatically replaces the existing one in your workflow;
• gamification: Boost engagement with interactive elements like quizzes, surveys, and mini-games, all of which you build without coding skills right in the Stripo editor;
• data source and service: Keep track of where you have collected information from using a data source and store all this collected information in a data service and use it at any time.

Stripo: Your all-in-one email design solution

Stripo goes beyond just email creation. It offers a suite of features to streamline your entire email marketing workflow:

• brand guidelines generator: Generate a brand style guide in minutes, ensuring consistent email design within your team;
• email testing: Test your emails across 90+ email clients and devices to ensure pixel-perfect rendering;
• workspace organization: Organize your emails and templates with folders, search functionality, and version history.

With Stripo, you can create professional, responsive emails that resonate with your audience, all without the need for coding expertise.

Beefree: Unleash your creativity with drag-n-drop email design

Beefree sheds the complexities of traditional email marketing tools, empowering you to design beautiful and responsive emails and landing pages with unparalleled creative freedom. Its user-friendly interface and focus on drag-n-drop functionality make it a great choice for both marketing professionals and those new to email design.

Key features for effortless email creation

• drag-n-drop builder: Create beautiful, responsive emails effortlessly with Beefree’s drag-n-drop builder. Customize various elements, including text, images, buttons, and videos, without any coding skills;
• extensive content: Access content blocks, including text boxes, buttons, images, and social media icons — all elements that streamline your workflow and ensure brand consistency;
• customizable templates: Get a head start on your campaigns with a library of professionally designed email and landing page templates. All templates are fully customizable to match your brand identity and creative vision;
• real-time collaboration: Work with teammates on email and landing page designs simultaneously, similar to Google Docs. This fosters real-time feedback and streamlines the design approval process;
• responsive design: Ensure your emails and landing pages display perfectly across all devices — desktops, tablets, and smartphones — for a seamless user experience. Beefree automatically optimizes your design for different screen sizes.

Additional benefits for businesses and designers

• brand management tools: Maintain brand consistency by uploading your brand fonts, colors, and logos directly to Beefree. These elements will be readily available for your email and landing page designs;
• email accessibility: Design accessible emails that are easy to read for everyone, including those with disabilities. Beefree provides tools and guidelines to help you create ADA-compliant emails;
• advanced design features: Beefree offers advanced design features like custom animations, interactive elements, and custom coding options for experienced users to further elevate their creations;
• integrations: Connect Beefree with your favorite marketing automation tools and email service providers to streamline your workflow and seamlessly integrate your designs into your existing marketing campaigns;
• free plan with generous limits: Beefree offers a free plan that allows you to create and export up to 250 emails and landing pages per month. This is a great option for individuals or small businesses starting out.

Beefree: Your creative canvas for email 

Beefree goes beyond basic email creation, offering a comprehensive design suite for crafting beautiful and engaging emails and landing pages. With its intuitive drag-n-drop interface, extensive content library, and real-time collaboration features, Beefree empowers you to unleash your creativity and design marketing materials that resonate with your audience. The free plan and generous limitations make it a great starting point, while the paid plans offer additional features for growing businesses and design teams.

Moosend: Streamlined email marketing with powerful automation

Moosend caters to businesses seeking a user-friendly platform with robust automation capabilities to streamline their email marketing efforts. It offers a balance between ease of use, powerful features, and affordability, making it suitable for both beginners and experienced marketers.

Key features for email marketing

• drag-n-drop builder: Design visually appealing emails with a user-friendly drag-n-drop builder. No coding knowledge required;
• pre-built templates: Get a head start on your campaigns with a library of customizable email templates to jumpstart your creative process. While the number of templates might be smaller compared to some competitors, they offer a solid foundation for building professional campaigns;
• AI-powered recommendations: Leverage Moosend’s AI-powered tools to enhance your email marketing with personalized recommendations on subject lines and content or more complex suggestions like send times, campaign, and segment suggestions to maximize engagement;
• A/B testing: Test different subject lines, content variations, and call-to-action buttons to see what resonates best with your audience and improve campaign performance;
• automation capabilities: Harness a comprehensive automation builder with automation recipes that are fully customizable.

Additional benefits for growing businesses

• landing page builder: Build high-converting landing pages directly within Moosend to capture leads and grow your email list seamlessly. Landing pages integrate perfectly with your email marketing efforts for a cohesive user experience;
• integrations: Connect Moosend with your favorite CRM, marketing automation tools, and eCommerce platforms to streamline your workflow and manage data efficiently;
• educational resources: Enhance your marketing skills with Moosend’s extensive library of educational resources. Access webinars, guides, tutorials, and more to stay ahead of the curve;
• 24/7 customer support: Get help whenever you need it with Moosend’s dedicated customer support team, available 24/7 via live chat and email.

Moosend: Your automation-focused email marketing partner

Moosend is a top choice for businesses that value the personal touch in their email marketing. The user-friendly interface, drag-n-drop builder, and powerful automation functionalities empower you to create, personalize, and send targeted email campaigns with ease. While the template library might be smaller compared to some competitors, Moosend offers a well-rounded solution for automated email marketing with features to track performance and integrate with your existing marketing tools.

Mailchimp: User-friendly email marketing for everyone

Mailchimp has carved a niche as a user-friendly and accessible email marketing platform for businesses of all sizes. It empowers you to create beautiful, on-brand emails, manage your audience, and track campaign performance — all without the complexities of more advanced marketing automation tools.

Key features for effortless email marketing

• drag-n-drop email builder: Design professional emails with a wide range of pre-built content blocks. From images and text to buttons and social media icons, you don’t need coding knowledge to create engaging layouts;
• free email templates: Get a head start on your campaigns with a vast library of professionally designed email templates. All templates are fully customizable to match your brand identity perfectly;
• landing page builder: Build high-converting landing pages directly within Mailchimp to capture leads and grow your email list seamlessly. Landing pages integrate perfectly with your email marketing efforts for a cohesive user experience;
• AI-powered insights: Utilize Mailchimp’s AI-powered tools to gain insights into your audience. Predict audience behavior, optimize send times, and get recommendations on subject lines to improve your campaigns;
• dynamic content: Personalize your emails dynamically with content blocks that adapt based on individual subscriber data. Show different content to different segments of your audience for increased relevance and engagement.

Additional benefits for growing businesses

• mobile-optimized emails: Ensure your emails display perfectly across all devices, including desktops, tablets, and smartphones, for a seamless user experience;
• creative assistant: Leverage Mailchimp’s AI-powered Creative Assistant to generate custom designs for your emails. Ensure brand consistency and save time on design work with automated suggestions;
• integrations: Connect Mailchimp with your favorite CRM, marketing automation tools, and eCommerce platforms to streamline your workflow and manage data efficiently. While integrations might be more limited compared to some competitors, Mailchimp offers a wide range of popular options;
• 24/7 customer support: Get help whenever you need it with Mailchimp's dedicated customer support team, which is available 24/7 via live chat and email. Paid plans offer additional support options like phone support;
• affordable pricing: Take advantage of Mailchimp’s free plan for up to 2,000 subscribers — a great option for businesses starting out. Paid plans with advanced features cater to growing businesses and larger teams.

Mailchimp: Your easy-to-use email marketing partner

Mailchimp simplifies email marketing, especially for those new to the game. With its user-friendly interface, powerful core features, and affordable pricing plans, Mailchimp empowers you to create engaging email campaigns, build meaningful customer relationships, and achieve your marketing goals — all without getting bogged down in complex functionalities.

HubSpot: All-in-one marketing platform with powerful email marketing at its core

HubSpot goes beyond just a simple email marketing tool. It’s a comprehensive marketing platform designed to streamline your inbound marketing efforts, attract visitors, convert leads, and nurture customer relationships. However, email marketing remains a central pillar of HubSpot’s suite of features, offering powerful tools to create, automate, and analyze your email campaigns.

Key features for streamlined email marketing

• drag-n-drop email builder: Design professional and responsive emails effortlessly with HubSpot’s intuitive drag-n-drop editor. Customize various elements, including text, images, buttons, and more, without needing any coding skills;
• email templates: Access a diverse library of pre-designed, mobile-responsive templates. Personalize these templates to match your brand’s style, ensuring your emails are visually appealing and consistent;
• landing pages and forms: Create high-converting landing pages and forms with HubSpot’s drag-n-drop builder. Capture leads and grow your email list effectively by integrating these elements into your email campaigns.

Additional benefits for growing businesses

• scalable pricing: HubSpot offers a variety of pricing plans to suit different business needs and budgets. You can start with a free plan for basic email marketing features and upgrade to paid plans with advanced marketing automation, CRM functionality, and additional tools as your business grows;
• customer support: HubSpot provides comprehensive customer support resources, including a knowledge base, video tutorials, and community forums. Additionally, paid plans offer access to priority support via chat, email, and phone.

HubSpot: Your all-in-one marketing hub

HubSpot goes beyond email marketing to empower businesses with a comprehensive suite of marketing tools. While its email marketing features are robust and user-friendly, the true value lies in the platform’s ability to centralize your entire marketing strategy. From attracting website visitors to nurturing leads and converting customers, HubSpot offers a unified solution to streamline your marketing efforts and achieve your business goals.

GetResponse: Powerful all-in-one email marketing platform

GetResponse empowers businesses of all sizes with a comprehensive suite of email marketing tools designed to drive engagement, conversions, and sales. Their platform goes beyond basic email creation, offering automation features, landing page builders, and marketing tools to help you nurture leads and grow your business.

Key features for powerful email marketing

• drag-n-drop email builder: Create visually appealing emails with ease using the intuitive drag-n-drop builder. A wide range of pre-built content blocks allows you to incorporate text, images, buttons, and more, without any coding knowledge;
• email templates: Get a head start on your campaigns with a vast library of professionally designed email templates. All templates are fully customizable to match your brand identity;
• landing page creator: Build high-converting landing pages directly within GetResponse to capture leads and grow your email list effectively;
• webinar hosting: Host engaging webinars directly through GetResponse to connect with your audience, generate leads, and promote your products or services;
• AI email generator: Create engaging emails in record time with an OpenAI-powered email generator.

Additional benefits for growing businesses

• mobile app: Manage your email campaigns on the go with GetResponse’s mobile app, available for both iOS and Android devices. Monitor your performance and make adjustments anytime, anywhere;
• 24/7 customer support: Get help whenever you need it with GetResponse’s dedicated customer support team available 24/7 via live chat, email, and phone (on higher plans);
• scalable pricing: Choose from a variety of plans to suit different business needs and budgets. You can start with a free plan for a limited number of subscribers and upgrade to paid plans with advanced features as your business grows.

GetResponse: Your comprehensive email marketing solution

GetResponse is a powerful all-in-one email marketing platform that empowers businesses to create engaging campaigns, nurture leads, and achieve their marketing goals. With its user-friendly tools, advanced automation features, and scalable pricing plans, GetResponse is a solution that can grow with your business.

MailerLite: Intuitive email marketing made simple

MailerLite empowers businesses of all sizes to create beautiful, on-brand emails and manage their email marketing effortlessly. Their user-friendly platform boasts a drag-n-drop builder, extensive template library, and built-in automation features, making it easy to connect with your audience and achieve your marketing goals.

Key features for hassle-free email marketing

• drag-n-drop email builder: Design professional emails visually with a wide range of pre-built content blocks. From images and text to buttons and social media icons, you can create engaging layouts without needing coding knowledge;
• email templates: Get a jumpstart on your campaigns with a vast collection of professionally designed templates. All templates are customizable to perfectly match your brand identity;
• landing page creation: Build high-converting landing pages directly within MailerLite to capture leads and grow your email list seamlessly.

Additional benefits for growing businesses

• mobile-optimized emails: Ensure your emails display perfectly across all devices, including desktops, tablets, and smartphones, for a seamless user experience;
• mobile app: Manage your email campaigns on the go with MailerLite’s mobile app, available for both iOS and Android devices. Monitor your performance and make adjustments anytime, anywhere;
• form and pop-up builder: Create eye-catching signup forms and pop-ups to strategically grow your email list directly on your website;
• 24/7 customer support: Get help whenever you need it with a dedicated customer support team available 24/7 via live chat and email;
• affordable pricing: Consider starting with MailerLite’s free plan for up to 1,000 subscribers, which it a great option for businesses starting out. Paid plans with advanced features cater to growing businesses and larger teams.

MailerLite: Your all-in-one email marketing partner

MailerLite simplifies email marketing for businesses of all sizes. With its user-friendly interface, powerful features, and affordable pricing, MailerLite empowers you to create engaging email campaigns, build meaningful customer relationships, and achieve your marketing goals effortlessly.

AWeber: Effortless email marketing for everyone

AWeber empowers you to create high-converting email campaigns with ease even if you’re new to email marketing. Their user-friendly platform offers a drag-n-drop builder, pre-designed templates, and powerful automation tools to help you connect with your audience and grow your business.

Key features for streamlined email marketing

• drag-n-drop email builder: Intuitively design beautiful emails with a variety of pre-built content blocks, including text, images, buttons, and social media icons. No coding knowledge required;
• pre-designed email templates: Get a head start on your campaigns with a vast library of professionally designed templates, all customizable to match your brand identity;
• AMP for email: Enhance your emails with interactive and dynamic content, such as carousels and accordions, using AWeber’s AMP for Email functionality;
• landing page creator: Build high-converting landing pages directly within AWeber to capture leads and grow your email list;
• no code RSS-to-email: Automatically send an email of your recently published blog posts, YouTube videos, podcast episodes, and more, keeping your audience informed with the latest content;
• AI Writing Assistant: Unblock that writer’s block and boost creativity with the power of AI built directly into AWeber;
• Canva in the email builder: Design in Canva without leaving your account.

Additional benefits for growing businesses

• mobile-responsive emails: Ensure your emails look great and display perfectly across all devices, including desktops, tablets, and smartphones;
• live chat support: Get expert help from AWeber’s friendly customer support team whenever you need it;
• scalable pricing: Select affordable plans that grow with your business, making AWeber a great option for businesses of all sizes.

AWeber: Your easy-to-use email marketing solution

AWeber simplifies email marketing, allowing you to create, send, and track high-performing campaigns without the complexity of more advanced platforms. With its user-friendly tools and focus on deliverability, AWeber is a powerful choice for businesses looking to build meaningful customer relationships and drive results through email marketing.

Brevo (formerly Sendinblue): Beyond email marketing, a multichannel engagement powerhouse

Brevo transcends the limitations of traditional email marketing platforms. It empowers you to connect with your audience across various communication channels, fostering deeper customer relationships and driving results. While robust email marketing remains a core functionality, Brevo truly shines in its ability to orchestrate a unified customer experience.

Key features for powerful email marketing

• user-friendly drag-n-drop builder: Design beautiful and responsive emails with ease using Brevo’s intuitive drag-n-drop builder. No coding knowledge required! Drag and drop various content blocks;
• pre-built email templates: Get a head start on your campaigns with a library of professionally designed email templates. All templates are fully customizable to match your brand identity and creative vision. This saves you time and ensures a polished look for your email marketing efforts;
• rich text editing: Brevo offers a rich text editor for in-depth customization of your email content. Format text with various fonts, styles, and colors to create a visually appealing and informative email message;
• personalization features: Personalize your emails with dynamic content to create a more engaging experience for your subscribers. Insert subscriber names, purchase history, or other relevant data to personalize greetings, offers, and product recommendations;
• product feed: Send up-to-date product recommendations with product feeds. Available for eCommerce users connected via Brevo integrations for increased customer engagement, higher conversion rates, and streamlined inventory management.

Additional benefits for growing businesses

• dedicated customer support: Brevo offers various customer support plans with different levels of service depending on your needs. This ensures you have the support you need to get the most out of the platform.

Brevo: Your multichannel marketing hub

Brevo empowers you to create a holistic customer engagement strategy by reaching your audience on their preferred channels. This multichannel approach fosters deeper customer relationships, boosts conversions, and drives sales. While email marketing remains a core strength, Brevo provides the extra muscle to truly connect with your audience wherever they are.

OneSignal: maximize the impact of email with unparalleled omnichannel messaging capabilities

Did you know that using more than one messaging channel to engage your audience increases average engagement by 35.8%? 

OneSignal goes beyond traditional email marketing platforms, giving you access to all the valuable engagement channels you’ll need to grow and remain competitive in today’s digital world. In addition to offering competitive email marketing features, OneSignal supports mobile and web push notifications, SMS, iOS Live Activities, and in-app messaging, so you can deliver on audience expectations and create a more seamless customer experience.

Key features for multichannel engagement

• drag-n-drop email builder: Design beautiful, responsive emails with ease using the intuitive drag-n-drop builder. No coding required;
• pre-built email templates: Get a head start on your campaigns with a vast library of professionally designed email templates, all customizable to match your brand;
• automation workflows: Create automated email workflows to send the right message at the right time, enhancing engagement and conversion rates;
• advanced personalization, segmentation, and customization options: Use dynamic content and personalization tags to tailor emails to each recipient based on real-time interactions, making your communication more relevant and engaging.

Additional benefits for growing businesses

• lauded customer support: OneSignal is known for its world-class, dedicated customer support, which has different levels of service to meet your needs. This ensures you have the support you need to get the most out of the platform;
• affordable and scalable: Whether you are a small business or a large enterprise, OneSignal scales with your needs, providing the flexibility to grow your marketing efforts as your business expands without overextending your resources;
• omnichannel messaging: You can engage, delight, and drive conversions through every meaningful touchpoint, including email, web and mobile push notifications, SMS, Live Activities, and in-app messaging.

OneSignal: An omnichannel marketing powerhouse

OneSignal empowers you to create a holistic customer engagement strategy by reaching your audience on their preferred channels. This omnichannel approach fosters deeper customer relationships, boosts conversions, and drives sales. While email marketing remains a core functionality, OneSignal provides the extra muscle to truly connect with your audience on their terms, wherever they might be.

Wrapping up

Choosing the right email template builder can significantly enhance your email marketing strategy by leveraging advanced features and functionalities that cater to diverse business needs. The platforms we’ve highlighted provide robust drag-n-drop editors that enable users to intuitively design emails using a variety of pre-built content blocks, such as text, images, buttons, and social media icons, ensuring that even users without coding skills can create professional-quality emails.

These tools also offer extensive libraries of mobile-responsive templates, allowing for quick customization and brand consistency.

Real-time collaboration features facilitate teamwork, allowing multiple users to edit and provide feedback simultaneously, thereby speeding up the design and approval process.

By selecting a platform that offers these advanced features, businesses can create more engaging, personalized, and effective email campaigns that drive higher engagement and better results. As you refine your email marketing strategy for 2024, consider how these top email template builders can help you achieve your goals and elevate your marketing initiatives to new heights.